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行銷公關專員 / PR Marketing Specialist

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职缺 7 个月前更新

职缺描述

We're looking for passionate and self-motivated PR marketing talent (public relations, KOL/influencer marketing, event planning) to join us and grow CakeResume's brand. You will work closely with the marketing and business teams.

We've built a stronger community among global talent by holding several successful events, such as:

What Will You Be Working On?

  • 提升整體品牌知名度、品牌聲量
  • 規劃與執行 PR 溝通策略
  • 策劃大型品牌活動媒體宣傳與公關新聞稿撰寫
  • 主動建立與維持媒體關係:媒體合作提案、媒體採訪安排(媒體類型包含但不限:數位媒體、平面媒體、傳統媒體等)
  • 對外品牌形象經營(記者會舉辦、管理與審核公關製作物)
  • 評估外部潛在合作機會與接洽(邀請專欄作家、專案接洽、外部演講、異業合作等)
  • 規劃及經營與 KOL 的合作(研究、聯繫、合作細節溝通)
  • 協助操作口碑行銷企劃,增加網路討論聲量與自然搜尋量
  • Build and manage brand communication strategy
  • Research and brainstorm new ways/strategies for brand building
  • Manage public relations, including cultivating relationships with media representatives, crafting press releases, media monitoring, and pitching
  • Establish partnerships with bloggers and KOLs to grow traffic & brand awareness
  • Plan PR-driven campaigns that increase brand awareness through earned media
  • Execute WOM strategies to increase brand awareness

职务需求

What you should have?

  • 具有建立/維護媒體關係經驗
  • 具有 KOL 合作經驗
  • 具備品牌行銷操作經驗
  • 具備良好溝通與公開演說能力
  • 具備良好的溝通協調能力(口語&書寫),可清楚表達個人邏輯思路
  • 目標導向且具自發性,能夠兼顧效率與品質,高度掌握時程進度並主動溝通
  • Successful experience in PR marketing through both traditional and digital channels, including strategic planning, execution, media relations maintenance, performance tracking
  • Successful experience in KOL/Influencer marketing, including strategic planning, execution, KOLs communication & management (5+ KOLs in total), and performance tracking
  • Extensive experience in media relations, a strong network of high-level media contacts, and the confidence to proactively pitch stories across all media (TV, radio, print, digital)
  • Inter-departmental communication and coordination skills are required
  • Have great public speaking & presentation skills
  • Great writing skills with the ability to create well-structured PR materials
  • Enjoys communicating with others and loves testing out different ideas or approaches to reach a goal

Nice To Have!

  • 曾有企劃品牌形象廣告經驗
  • 具有媒體產業/公關公司工作經驗
  • 具有活動策劃經驗
  • 熟悉 CakeResume 產品與服務
  • Experienced in planning brand image advertising
  • Experienced in communications and public relations at media or PR agency
  • Event planning experience
  • Familiar with and interested in CakeResume's products and services

面试流程

  • 30 分鐘的線上面試 ( Google Meet )
  • 完成一份 pre-interview task(5 天內遞交)
  • 2 小時實體面試

With us, you’ll develop your strengths and enjoy a career full of varied experiences. We can’t wait to see where your ambitions take you at CakeResume.

Welcome To Join Us, and Be A Caker!

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需具备 1 年以上工作经验
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关于我们

CakeResume is an international talent platform provides a world's top online resume building tool and brings global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Amazon, Google, IBM, Nvidia, TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement. 

We're a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way! 


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