(Sales & Marketing)Digital Marketing Specialist/Manager-J01822

Responsibilities

• Manage HTC & VIVE Taiwan social media across all digital channels. Design, build and enhance official social media presence.
• Create social media posts that attract new users and engage current users. Drive social fans, number of reach, engagement rate and sharing.
• Build powerful influencer marketing to drive brand/product awareness and drive e-commerce.
• Plan and implement digital/social marketing plans, optimizing the process and performance of paid media, CRM, SEO, etc.
• Drive data-driven marketing to define the target market, drive digital ROAS, etc
• Digital activity ROAS analytics – including measurement metrics by campaign/activity to ensure tactical view of ROI

Qualifications

• Bachelor’s degree with 4+ years experience in digital and growth marketing
• Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
• Active participation in a wide variety of on-line community activities
• Extensive program management experience
• Excellent interpersonal, communication and presentation skills
• Ability to think, plan and execute resourcefully, across multiple tasks, with minimal supervision
• Strong expertise with social media measurement tools and platforms; timely knowledge of trends and hot topics
• Prior experience in the consumer electronics and mobile phone and VR industry is a plus.