(Senior) Integrated Marketing Specialist / (資深) 整合行銷專員

Job Description

Pinkoi.com, a leading online marketplace for unique and original design goods in Asia, is looking for an integrated marketing specialist based in Taiwan.

Job Highlights

  1. Plan, organize and implement digital promotional campaigns.
  2. Good cross-functional and cross-regional team work.
  3. Good with numbers.
  4. Passionate for local and overseas designs and e-commerce.
  5. Self-starter, energetic, creative curation, problem-solver and well-organized.

Responsibilities

  1. Plan, organize and implement digital promotional campaigns regardless of themes, categories, user personas, and regions in Asia.
  2. Execute and monitor the performance of (global / regional) marketing campaigns, and prepare related reports and analysis.
  3. Develop new buyer acquisition strategies based on external sales trends and user behavior for global campaigns.
  4. Keep abreast of international market trends through research and analysis and provide suggestions with new insights.
  5. Cowork with cross-functional team (e.g. engineering, visual designers and designer relation).

Requirements

Essential Requirements

  1. Familiar with e-commerce and online shopping trends.
  2. Good command of spoken and written English and Chinese.
  3. Bachelor’s degree in marketing, journalism or related disciplines, or at least 3 years of relevant work experience.
  4. Ability to produce creative copywriting and campaign curation. Experience of leading projects and familiar with social media, advertising and own media.
  5. Proven record of leading new user acquisition projects.
  6. Ability to integrate resources, communicate and work effectively as a team player in a multicultural environment.
  7. Strong data analysis skill. Ability to set up metrics and be responsible for revenue targets. Solid knowledge in Google Analytics and any other analytics tool is an advantage.

Highly desirable

  1. Passionate for local and overseas designs. Experience in the cross-border e-commerce/marketing industry, especially in Asian markets.
  2. Participate in partnership projects.
  3. Participate in the CRM or Loyalty Program plan.
  4. Online shopaholic.     

Join us and become a Pinkoist

Please email your resume to join@pinkoi.com and attach the following documents:

  1. Your resume in English. (including expected salary)
  2. Your cover letter in English.
  3. Imagine you are the Senior Integrated Marketing Specialist and propose upcoming marketing campaigns in July 2022. Organize a Summer Campaign for 3 regions (Taiwan, Hong Kong, Japan) based on customer behaviors, SNS plans, and collaborative strategies in order to reach company GMV goal at USD 5,000,000 and an increase of new buyers at YOY30%.

We will only notify suitable candidates for an interview. Thank you!

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Pinkoi

D.Lab 台北市大同區承德路三段 285 之 2 號 (Pinkoi/Pinkoi 品品學堂)

About us

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Pinkoi 集團

Pinkoi 以茁壯亞洲設計生態圈為品牌使命,從台北出發,並陸續在東京、香港、曼谷、上海等地設立據點,以 AI 與大數據技術為根本,以跨境電商平台為基底,加上 SaaS 服務、實體展會活動等 OMO 管道提供設計品牌成長和國際拓展所需的養分,並期許為市場帶來更多國際級的設計品牌,為市場創造更多優質消費品牌的選擇,期望在每個送禮過節和值得紀念,都能用好設計滿足大眾對品味生活的嚮往。

Pinkoi.com 設計購物平台

Pinkoi.com 是亞洲跨境設計購物平台,販售設計商品、數位創作、體驗活動,商品涵蓋食衣住行育樂,並網羅海內外優質設計師群,堅持用好品味、客製化的獨特設計,讓每個人用好設計慶祝生活中的大小時刻,並將設計成為生活日常。

2011 年 8 月成立至今,致力於經營亞洲市場,期望讓迷人的好設計在全世界散發光芒,並創造一個讓生活更美好的設計生態圈。

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