Senior Integrated Marketing Specialist

Job Description

【Please apply for the job via Pinkoi Career directly: https://reurl.cc/Geqxxv

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Pinkoi, an online leading marketplace for unique and original design goods in Asia. Pinkoi Marketing team is responsible for communicating the story of the design brand and providing shopping inspiration for our customers in every special moment. We are looking for a talented Integrated Marketing expert who has extensive experience and potential with creative but practical ideas to promote unique designs in International markets.

Job Highlights / Keywords

#Growth and acquisition in eCommerce
#Marketing plan & strategy development
#Cross-Border project management

Responsibilities

  • Independently plan, organize and implement cross-regional promotional campaigns regarding themes, categories, and channel tactics.
  • Independently develop new buyer acquisition, retention, product collaboration strategies based on external sales trends and user behavior for global campaigns.
  • Execute and monitor the performance of integrated marketing campaigns and projects, and prepare related reports and analysis.
  • Keep abreast of international market trends in Taiwan, Hong Kong & Macau, Japan, China and Thailand through research and analysis and provide suggestions with new insights.
  • Work closely with cross-functional teams and external parties to achieve business growth.

Requirements

Essential Requirements

  • Bachelor Degree holder in Marketing, Journalism, E-commerce or at least 3 years of relevant work experience.
  • Fluent in Mandarin and English, written and spoken.
  • Proven record of working with external partners to develop new business opportunities, such as exclusive listing, cross-over collaboration, KOL or IP license.
  • Ability to produce creative copywriting and campaign analytical reports.
  • Experienced in project management and familiar with social media, digital advertising and own media.
  • Proven record of leading new user acquisition or CRM partnership projects.
  • Ability to integrate resources, communicate and work effectively as a team player in a multicultural environment.
  • Creative, self-initiative, energetic, detail-minded, data-driven, and able to work independently.

Highly Desirable

  • Passionate about Asian designs. Have a good understanding of Pinkoi, our style and our positioning.
  • Strong data analytical skills. Ability to set up metrics and be responsible for revenue targets.
  • Experienced in online mega sale campaigns is a plus.
  • Proven record of marketing merchandizes in OTA industry, including but not limited to experience, rental, day tour is a plus.

Interview process

CV & Portfolio Screen > HR interview > Team interview (w/ Assignment)

【Please apply for the job via Pinkoi Career directly: https://reurl.cc/Geqxxv

1
Regular earnings reach NT$40,000
Optional Remote Work
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Pinkoi

D.Lab 台北市大同區承德路三段 285 之 2 號 (Pinkoi/Pinkoi 品品學堂)

About us

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Pinkoi 集團

Pinkoi 以茁壯亞洲設計生態圈為品牌使命,從台北出發,並陸續在東京、香港、曼谷、上海等地設立據點,以 AI 與大數據技術為根本,以跨境電商平台為基底,加上 SaaS 服務、實體展會活動等 OMO 管道提供設計品牌成長和國際拓展所需的養分,並期許為市場帶來更多國際級的設計品牌,為市場創造更多優質消費品牌的選擇,期望在每個送禮過節和值得紀念,都能用好設計滿足大眾對品味生活的嚮往。

Pinkoi.com 設計購物平台

Pinkoi.com 是亞洲跨境設計購物平台,販售設計商品、數位創作、體驗活動,商品涵蓋食衣住行育樂,並網羅海內外優質設計師群,堅持用好品味、客製化的獨特設計,讓每個人用好設計慶祝生活中的大小時刻,並將設計成為生活日常。

2011 年 8 月成立至今,致力於經營亞洲市場,期望讓迷人的好設計在全世界散發光芒,並創造一個讓生活更美好的設計生態圈。

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