Rosetta.ai helps fashion e-commerce uncover consumers' shopping preferences and provide personalized shopping experiences to consumers. We're making e-commerce merchants have enterprise-level AI backup on day 1.

We are looking for a results-driven Marketing Development Manager to lead the charge in developing new business opportunities and driving revenue growth. As a Marketing Development Manager, you will play a pivotal role in identifying, nurturing, and converting leads into loyal customers within the fashion industry.

Responsibilities:

• Lead Generation: Develop and execute lead generation strategies to attract and engage potential clients.
• Market Research: Identify new market opportunities, and target segments, and stay updated with industry trends.
• Lead Nurturing: Create and manage lead nurturing programs to convert leads into sales opportunities.
• Sales Alignment: Collaborate closely with the sales team to ensure marketing efforts align with their needs and goals.
• Content Development: Oversee the creation of marketing content, including case studies, webinars, and whitepapers, to attract and engage potential clients.
• Email Campaigns: Design and implement targeted email campaigns to educate, engage, and convert leads into opportunities.
• Events and Webinars: Plan, promote, and execute webinars and industry events to build brand recognition and generate leads.
• Marketing Automation: Utilize marketing automation tools to streamline lead nurturing and tracking.
• Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed.
• Collaboration: Foster collaboration within cross-functional teams to ensure marketing initiatives are aligned with overall business goals.

Benefits:

• Healthcare (Medical, Dental, Vision)
• Retirement savings or 401(K)
• Paid time off (Annual)
• Maternity/Paternity leave
• Life insurance

Perks:

• Tuition reimbursement and training
• Personal facilities (Laptop, Screen)
• Free health screening
• Free snacks and drinks
• Open and creative environment
• Irregular dinners/outings, happy hours
• Extended annual time off
• Paid time off to volunteer (Birthday, Menstrual, Funeral)
• Flexible schedules and working time
• Remote working optionally
• Employee stock ownership plan (ESOP)

Culture/6 Core Values:

Grit - We thrive outside of our comfort zone, pushing ourselves to go even further. We think long-term and constantly strive to be better, even if things don’t always go as expected.

Trust - We earn that trust by listening to each other, following through with our commitments, and keeping our word. We exercise transparency within the company, our customers, and our community.

Humility - We learn from everyone and everywhere and approach each new challenge knowing that we may not have all the answers.

Empathy - We craft our intention to keep curious about the industry, business, and practical scenarios so that we purify the insights and forge the approaches.

Candor - We are open and honest. We give each other praise and criticism because we believe each team member is as important as the other.

Craftsmanship - We simplify, innovate, perfect, and start over until everything we touch enhances each life it touches.

Contact:

• Email to [email protected]
• Or, send us on CakeResume

Remarks:

Rosetta.ai is an Equal Employment Opportunity employer. Rosetta.ai conducts all employment-related activities without regard to race, religion, color, national origin, age, sex, marital status, sexual orientation, disability, citizenship status, genetics, or any other characteristic protected by law.

[Minimum Qualifications]

BACKGROUND & SKILLS:

• Bachelor's degree in Marketing, Business Administration, or a related field.
  
• Proven experience in marketing roles, with a focus on demand generation, lead generation, or marketing development.
• Strong knowledge of marketing automation tools and lead management systems.
• Excellent understanding of market research and analysis techniques.
• Demonstrated ability to develop and execute successful marketing strategies and campaigns.
• Proficiency in digital marketing channels and tactics, including SEO, SEM, email marketing, content marketing, and social media.
• Strong project management skills, with the ability to manage multiple initiatives and meet deadlines.
• Analytical mindset with the ability to analyze data, draw insights, and make data-driven marketing decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities.

EXPERIENCES:

• Strong understanding of the fashion industry and familiarity with fashion tech solutions.

WORKING STYLE:

• Highly motivated and entrepreneurial.
• Comfortable dealing with ambiguity.
• Ability to work in a fast-paced, dynamic environment.
• Ability to work independently and as part of a team.

[Preferred Qualifications] 

BACKGROUND & SKILLS:

• MBA degree in Marketing, Business, or a related field.
• Proven experience in marketing development, preferably in the fashion, e-commerce, or SaaS industry.
• Understanding of the MarTech and digital marketing industry landscape.

EXPERIENCES:

• Work experience in an international and culturally diversified environment.
• Experience in mentoring or coaching other team members.

1. CV screening
2. Culture fit interview
3. Assignment project (optional)
4. Professional interview
5. Trial days