quick service restaurant industry. The partners opened their first restaurant in Bridgeport, Connecticut, in August of 1965, where they served freshly-made, customizable and affordable sandwiches to local guests. What began as a humble "Pete’s Drive-In: Super Submarines" in a small town in Connecticut was rebranded to "Subway®" within three years. The business (and of course, the subs) drew in huge numbers of franchisees in the next few decades and kept growing to what it is today.