• Planning and executing acquisition and retention campaigns of a mobile APP of Cathay Holdings : MyReward. • Coordinating Third-Party brands to spur growth and design marketing activities (e.g. KLOOK, EZTABLE, EZding, FunNow, Inline). • Planning Marketing Automation Project (Loyalty Marketing) for CRM (e.g. EDM Marketing / In-APP Communication). • Enhancing existing partnership with diverse co-marketing campaigns, and helped develop new strategic partnerships to attract new users.

• Planning and executing offline and online campaigns. • Coordinating Cross-industry Cooperation programs to spur growth and attract new KKBOX subscribers. • Executing CRM and Marketing campaigns to cross-sell and up-sell new and existing products to current KKBOX subscribers. • Reviewing and updating content and design for each individual creative presented and submitted to client.

• Team leader of product marketing department. • Responsible for the overall management of all strategic and operational Marketing and Merchandizing. • Developed potential brands and supporting them to suitable channel to further maximize growth. • Advanced strategic marketing and operations planning with top executives. • Created new marketing channel, improving market competence.

• Executed SOT project-"souvenir shops management right of ​National History Museum"​ . • Designed and marketed branded products to promote the business. • Coordinated communication between brands and shops. • Utilized social networking sites tools for publicity and brand building.

• Executed SOT project-"souvenir shops management right of ​National History Museum"​ . • Designed and marketed branded products to promote the business. • Coordinated communication between brands and shops. • Utilized social networking sites tools for publicity and brand building.

• Assisted with the preparation and implementation of international hotel fair ​“ART TAINAN 2012”.​ • Contacted the hotel manager to handle the execution details of project. • Integrated the exhibitors to confirm the details of the fair and edited the event brochure.