Key responsibilities & Achievements - #PLM #GTM #design thinking #channel expansion #data analysis
- 2022 Post-pandemic government loosening restrictions and user behavior changes. Focus on branding rebuild & refresh, by down-to earth localizing HQ's OLED & H directions, successfully achieve qty target hit rate 80%.
- 2021 Under a dynamic shortage condition, actively expand internal network and properly manage supply chain to deliver YoY +13% shipment, maximizing margin & market share and achieving record high 50% market share with YoY 50+% revenue.
- 2020 Expand channel coverage and open 3 online official stores at E-commerce platforms. Further, optimize end-user purchase journey with touchpoint design thinking. Build up online IT mall, during Ramadan & BTS online sales revenue YoY +150%, ASP YoY +30%
- Personnel promotion. Authorized to directly manage all 4 IT distributors including Synnex Metrodata, VST ECS, etc. which cover 1.7k+ local dealers with a $xxx million annual revenue plan.
- 2019-2020
Swift response to the most significant exchange rate changes in the past 10 years to secure a high positive profit.
Deliver 5+ offline/online grand product launch speeches. Conduct GTM with 4P/FAB/volcano marketing strategies.