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Avatar of Katarina Almanda.
Katarina Almanda
Brand Development Specialist
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Katarina Almanda

Brand Development Specialist
RESUME Bachelor of Archaeology, Culture Science Faculty of Universitas Gadjah Mada 2021 (GPA 3.7/4.0). Have an interest in business and brand development strategies, culture and heritage, and tourism. A business and brand development specialist who is experienced in developing lifestyle and fashion brands. Have the ability to formulate strategies in brand positioning through social media and marketplaces. This can be evidenced by the establishment of brand awareness for products from the brand and an increase in engagement of 40% on Instagram and selling in the marketplace and offline store
Valkiarra
UNIVERSITAS GADJAH MADA
Yogyakarta, Yogyakarta City, Special Region of Yogyakarta, Indonesia

Professional Background

  • Current status
  • Profession
    Business Development
  • Fields
  • Work experience
    2-4 years (1-2 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    Analytical Thinking
    Strategic Thinking
    Engagement
    Planning
    Creative
    Research
    Social Media Marketing
    Social Media Analysis
    Collaborating
    Business Analysis
    Project Management
  • Languages
    English
    ・
    Fluent
    Indonesian
    ・
    Native or Bilingual
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    ・
    Interested in working remotely
  • Desired positions
    Brand Development Specialist
  • Desired work locations
  • Freelance
    Non-freelancer

Work Experience

Brand Development Specialist

Valkiarra
Sep 2021 - Present
Develop a brand recognition strategy through social media marketing, namely Instagram and TikTok with an increase of 110% insight in one week Analyze social media influencers for brand awareness development using web analytics Conduct consumer research through offline and online media surveys that produce trend changes every quarter or semester Collaborate with social media specialists in determining social media content Analyzing consumer interest through social media analysis and generating a list of featured and non-seeded products

Internship

Balai Pelestarian Situs Manusia Purba Sangiran
Jan 2021 - Feb 2021
・
2 mos
Perform ancient fossil conservation management at Sangiran Laboratory and preserved wood fossils Create procedure of an excavation rescue form for ancient fossil finds Development of methods for saving ancient fossils on a micro-scale Conduct discussions on cultural preservation through the development of Sangiran batik

Researcher

Departmen of Archaeology, UGM
Aug 2020 - Aug 2020
・
1 mo
Moderator in Focus Group Discussion FGD with the theme Utilization of Jatibarang Sugar Factory as Agrotourism and produce a plan for the use of the area in the long term Documentation of cultural heritage around the Jatibarang Sugar Factory and created updated documentation data from the Jatibarang Sugar Factory

Online Coach

Quipper Indonesia
Oct 2018 - Apr 2020
・
1 yr 7 mos
Assist students in solving academic and non-academic problems and achieving academic ability by increasing grade level Formulation of strategies for preparation of college exams and achievement of students' abilities in the national selection of college tests with 20% of all students selected in PTN Indonesia Exploring the potential of students in developing talents Become a Team Leader and trainer in charge of 10 coaches Become a Star Coach within 3 months Achieving 15% purchasing students from the KPI target of 10% from all students Handling up to 248 students from all over Indonesia

Researcher

CV. Vajra Amerta Reksa
Oct 2019 - Nov 2019
・
2 mos
Planning for the construction of the Museum Bantul, Yogyakarta Survey of museums in the Yogyakarta area and created draft of the recommendation Museum Style for Museum Bantul Determination of the location for the construction of the Bantul Museum in Bambanglipuro District based on survey area and elimination method

Researcher

BALAI ARKEOLOGI KALIMANTAN SELATAN
Jul 2019 - Aug 2019
・
2 mos
Excavations in Cililin 1 Cave with findings of aquatic and iron animal fossils Field survey that resulted in 24 new caves in the Meratus Karst region Recording of field data as a database for further research Created distribution map of potential caves for future research

Education

UNIVERSITAS GADJAH MADA

Bachelor of Arts (BA)
・
Bachelor of Archaeology
2017 - 2021

UNESCO World Heritage FUn MOOC with France Universite Numerique

Non-Degree Program (e.g. Coursera certificate)
・
Tourism Management
2018 - 2018