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Katarina Almanda
Brand Development Specialist
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Katarina Almanda

Brand Development Specialist
RESUME Bachelor of Archaeology, Culture Science Faculty of Universitas Gadjah Mada 2021 (GPA 3.7/4.0). Have an interest in business and brand development strategies, culture and heritage, and tourism. A business and brand development specialist who is experienced in developing lifestyle and fashion brands. Have the ability to formulate strategies in brand positioning through social media and marketplaces. This can be evidenced by the establishment of brand awareness for products from the brand and an increase in engagement of 40% on Instagram and selling in the marketplace and offline store
Valkiarra
UNIVERSITAS GADJAH MADA
Yogyakarta, Yogyakarta City, Special Region of Yogyakarta, Indonesia

Trình độ chuyên môn

  • Tình trạng hiện tại
  • Nghề nghiệp
    Phát triển kinh doanh
  • Lĩnh vực
  • Kinh nghiệm làm việc
    2-4 năm (1-2 năm liên quan)
  • Kinh nghiệm quản lý
    I've had experience in managing 5-10 nhân viên
  • Kỹ năng
    Analytical Thinking
    Strategic Thinking
    Engagement
    Planning
    Creative
    Research
    Social Media Marketing
    Social Media Analysis
    Collaborating
    Business Analysis
    Project Management
  • Ngôn ngữ
    English
    Thông thạo
    Indonesian
    Bản địa hoặc song ngữ
  • Trình độ học vấn cao nhất
    Bachelor

Ưu tiên tìm kiếm việc làm

  • Hình thức làm việc mong muốn
    Full-time
    Quan tâm đến làm việc từ xa
  • Vị trí làm việc mong muốn
    Brand Development Specialist
  • Địa điểm làm việc mong muốn
  • Freelance
    Không phải freelancer

Kinh nghiệm làm việc

Brand Development Specialist

09/2021 - Hiện tại
Develop a brand recognition strategy through social media marketing, namely Instagram and TikTok with an increase of 110% insight in one week Analyze social media influencers for brand awareness development using web analytics Conduct consumer research through offline and online media surveys that produce trend changes every quarter or semester Collaborate with social media specialists in determining social media content Analyzing consumer interest through social media analysis and generating a list of featured and non-seeded products

Internship

01/2021 - 02/2021
2 mos
Perform ancient fossil conservation management at Sangiran Laboratory and preserved wood fossils Create procedure of an excavation rescue form for ancient fossil finds Development of methods for saving ancient fossils on a micro-scale Conduct discussions on cultural preservation through the development of Sangiran batik

Researcher

08/2020 - 08/2020
1 mo
Moderator in Focus Group Discussion FGD with the theme Utilization of Jatibarang Sugar Factory as Agrotourism and produce a plan for the use of the area in the long term Documentation of cultural heritage around the Jatibarang Sugar Factory and created updated documentation data from the Jatibarang Sugar Factory

Online Coach

10/2018 - 04/2020
1 yr 7 mos
Assist students in solving academic and non-academic problems and achieving academic ability by increasing grade level Formulation of strategies for preparation of college exams and achievement of students' abilities in the national selection of college tests with 20% of all students selected in PTN Indonesia Exploring the potential of students in developing talents Become a Team Leader and trainer in charge of 10 coaches Become a Star Coach within 3 months Achieving 15% purchasing students from the KPI target of 10% from all students Handling up to 248 students from all over Indonesia

Researcher

10/2019 - 11/2019
2 mos
Planning for the construction of the Museum Bantul, Yogyakarta Survey of museums in the Yogyakarta area and created draft of the recommendation Museum Style for Museum Bantul Determination of the location for the construction of the Bantul Museum in Bambanglipuro District based on survey area and elimination method

Researcher

07/2019 - 08/2019
2 mos
Excavations in Cililin 1 Cave with findings of aquatic and iron animal fossils Field survey that resulted in 24 new caves in the Meratus Karst region Recording of field data as a database for further research Created distribution map of potential caves for future research

Học vấn

Bachelor of Arts (BA)
Bachelor of Archaeology
2017 - 2021
Non-Degree Program (e.g. Coursera certificate)
Tourism Management
2018 - 2018