Initiated projects and worked closely with product managers and mentored junior designers on product milestones. Managed cross-functional collaborations with 6+ product teams. ➢ Led the web design of Agoda Hotels, and initiated redesigns based on data analysis and UX research, which increased 1K+ incremental bookings per day. ➢ Led the app design of Agoda Flights and launched new features boosting daily booking by 60% in 3 months. Worked on Growth & Retention to explore innovative opportunities through pricing strategy and SEO. Contributed to creating and maintaining the design system.

• Conceptualized, directed, and designed digital experiences on several projects from large scale revamping to the marketing campaign. Clients from e-commerce, jewelry to the industrial industry. • Launched a movie forum from scratch, which is an internal initiative project.

• Reorganized the content strategy of VidaOrange.com, supported content marketing, native advertising, and wrote articles. • Achieved page likes by 142% on Facebook business page and average page views to 6K on the website. • Coached interns on experimental projects.

• Translated and wrote the articles assigned by the editor. Sources included Mic., Business Insider, and the Atlantic. Topics included education, economy, and lifestyle. • Offered a full-time role upon graduation.