Leading trade marketing campaign for KTV-clubs-restaurants with BP, BA activities (150 guests/ events, 60 events/ year)
Branding POSM at contracted outlets (OLs) with 365 visibility and display according to the must list agreement, at 180 key OLs
AOP budget allocation for F21, F22, F23, F24 to growth 25% significantly based on trend, market needs and business capacity
Manage budget (top up, accrual, transfer, amended budget) by 4million GBP
Analyze 5 main rivals' performance, follow consumers trend helped to increase 33% GSV in the 'New Normal' after the COVID pandemic, 30% market shares from On trade consumers
Evaluate PnL based on financial perspective
Project performance review weekly, Business performance report monthly, Measurement & evaluation report quarterly
Educate & engage consumers about brand identity, brand images & awareness, tasting
3rd party management, leverage resources and optimize budget when negotiate with vendor to maximize the operation cost effectively, saving from 5% to 13% per quotation.