Leading trade marketing campaign for KTV-clubs-restaurants with BP, BA activities (150 guests/ events, 60 events/ year) Branding POSM at contracted outlets (OLs) with 365 visibility and display according to the must list agreement, at 180 key OLs AOP budget allocation for F21, F22, F23, F24 to growth 25% significantly based on trend, market needs and business capacity Manage budget (top up, accrual, transfer, amended budget) by 4million GBP Analyze 5 main rivals' performance, follow consumers trend helped to increase 33% GSV in the 'New Normal' after the COVID pandemic, 30% market shares from On trade consumers Evaluate PnL based on financial perspective Project performance review weekly, Business performance report monthly, Measurement & evaluation report quarterly Educate & engage consumers about brand identity, brand images & awareness, tasting 3rd party management, leverage resources and optimize budget when negotiate with vendor to maximize the operation cost effectively, saving from 5% to 13% per quotation.

Monthly revenue sales report Sales forecast, investment & target tracking up to 16K USD. Report FY actual achievement vs. target KPI and accurately estimated GSV growth 12% in 2018-2019 (TOT takes 60% on total sales value in Tet season). Apply retail audit for planning distribution strategy by growing the products shares up to 8% per period, control actual revenue & brand performance Report the counterfeit stock with 9 codes & images per week to the brand principles. Brand health check by applying survey to 150 guests at each events & activations. Reconciliation OL performance and raise PO for payment request.