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Vicky Kung
Content Strategist
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Vicky Kung

Content Strategist
Experienced Product Marketing Manager and Business Development professional with over 10 years in the semiconductor industry. Skilled in researching and analyzing potential business opportunities, building strategic marketing approaches, and leading projects. Highly self-motivated, adaptable, and an expert in cross-functional collaboration. Able to work independently or as part of a team to drive progress. Leveraging extensive knowledge of electronic components, markets, and marketing to develop effective marketing strategies.
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群創光電股份有限公司 InnoLux Corporation
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University of Leeds
Tainan, Taiwan

職場能力評價

專業背景

  • 目前狀態
    就職中
  • 專業
    商務開發
    市場行銷企劃
    產品經理
  • 產業
    半導體
    消費性電子產品
    物聯網/IoT
  • 工作年資
    10 到 15 年 (10 到 15 年相關工作經驗)
  • 管理經歷
    我有管理 1~5 人的經驗
  • 技能
    Strategic Planning
    Database Analysis
    Product Marketing
    Excel Pivot
    Power BI
    Gantt Project
    Market Research and Analysis
    Project Management
    Google Analytics
    EDM
    Salesforce
  • 語言能力
    Chinese
    母語或雙語
    English
    母語或雙語
    French
    進階
    Japanese
    中階
    Korean
    初階
  • 最高學歷
    碩士

求職偏好

  • 預期工作模式
    全職
    對遠端工作有興趣
  • 希望獲得的職位
    Business Development / Product Manager / Product Marketing/ Strategy Manager
  • 期望的工作地點
    Tainan, 台灣
  • 接案服務
    不提供接案服務

工作經驗

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Automation Solution Marketing and Sales for Semiconductor

2023年7月 - 現在
.Marketing and sales promotion of Automation Solutions for the Semiconductor Field
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Content Strategist

2022年10月 - 2023年6月
9 個月
.Create promotional content strategies for new products (PMIC, MOSFET, SiC) tailored to the style of various online platforms and target audience, resulting in a 36% open rate in e-newsletters. .Optimized the website by creating engineer-friendly content. .Collaborated with Product Managers/FAEs to create and format product promotion materials and technical content for the website, WeChat public accounts, LinkedIn, and other channels. .Conducted research and analysis on target audience search keywords, optimized website copy, and tracked SEO rankings, achieving a significant increase in SiC product ranking from 56 to 26. .Planned and created technical promotional content for existing products on the website, enhancing product search exposure and contributing to inventory reduction efforts.
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Product Marketing

2016年6月 - 2022年10月
6 年 5 個月
.Conducted revenue analysis for products and applications utilizing Excel Pivot and Power BI, and collaborated with Product Managers to develop and implement new marketing strategies based on the insights gained. This resulted in a 10% increase in gross margin. .Assisted Product Managers in developing product roadmaps by analyzing customer product requests, competitor product parameters, potential markets, and market size. .Transformed a technical seminar into a global quarterly webinar, showcasing the company's product marketing approach, market trends, and corporate direction to a 95% attendance rate. .Conducted market trend research and analysis for new industries and electric components, such as Electric Vehicle, Panel, 5G, 3rd generation semiconductor, and AI, with reports utilized for corporate direction and investment decisions. .Served as a Pre-sales representative for IC and Automotive Tier 1 clients, as well as an Account Manager for Global OEM accounts.
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Marketing Project Management

2013年11月 - 2016年1月
2 年 3 個月
.Calculated yearly discrete market TAM per application, resulting in a 3% revenue growth projection for the upcoming year. .Structured and executed the first domestic technical seminar, achieving a 95% attendance rate and a 100% satisfaction rate. .Implemented a sales management system to improve internal communication efficiency by 30%. Extended the function by implementing a quotation system to reduce cost-check working hours by 80%. .Led the creation of the first corporate image video, securing an annual budget of 100 million NTD for video production. .Standardized product promotion material content and format to improve consistency and effectiveness.
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Marketing Analyst

2011年12月 - 2013年11月
2 年 0 個月
台灣台北市
.Developed and presented 20 market research and analysis reports to inform product development decisions and drive business growth. .Generated 40+ customer visit reports to inform sales strategy and improve customer relationships. .Analyzed application shipment data and production quantities from EMSs to forecast opportunities for the upcoming year. .Conducted in-depth surveys on regulation changes and their impact on product development

Overseas Sales Representative

2008年7月 - 2010年6月
2 年 0 個月
.Executed 100+ e-mails a day. .Developed 2 new customers and achieved 400 thousand USD revenue for the first year. .Monitored and tracked rolling forecast to maximize factory capacity, decrease stock value and prevent customer line shutdown. .Trained 3 new recruits to work independently.

學歷

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Master of Arts (MA)
International Marketing Management
2010 - 2011
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Bachelor of Arts (BA)
French
2006 - 2008
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Associate’s Degree
French
2001 - 2006

資格認證

TOEIC Golden Certificate

ETS
發照日期 2015年10月
永久有效