How to Write a Job-Winning Marketing Intern Cover Letter [w/ Examples & Tips]

The responsibilities of a marketing intern include planning marketing campaigns, doing quantitative and qualitative market research, and being in charge of other marketing operations. It also includes maintaining, moreover, expanding a public audience. Does this sound like it’s something you’d like to do? If it does, being a marketing intern might just be right for you! 

The process of being a marketing intern starts with applying for the internship, which can be done via the company’s website, a job portal, social media, and many more. When you have sent all the required documents and successfully applied for the job, your employer will review your application and also filter through many other submissions. 

A well-written marketing intern cover letter can significantly increase your possibility of landing a first marketing internship. The aim of a cover letter itself is not only to elaborate on why you are qualified for the role, but it is also directed to show your employer your profound interest and commitment towards the job. For that reason, it is especially crucial for prospective marketers, especially first-starters, to understand how to make a marketing intern cover letter.

Documents such as a Resume/CV, Portfolio, and quite importantly, a marketing intern cover letter, are files that help your employer decide whether or not to ask you to proceed to the next stage in the recruitment process. If a hiring manager is convinced that you are a suitable candidate for the role, s/he will contact you for an interview. 

In this article, we will cover everything you need to know about writing a strong, convincing cover letter for a marketing internship.

How to write a cover letter for a marketing internship - where should I start? Here is a step-to-step guide on how you can write a great marketing intern cover letter. You can use this guide to help you make a cover letter for a digital marketing internship, a cover letter for social media marketing internship, or even just a general cover letter for a summer internship in marketing. 

Format the Cover Letter Header Properly.

It is important to properly structure your marketing intern cover letter header. A good header format makes your cover letter seem more clear and concise. Make sure to include helpful information that will make possible referencing easier in the future. 

You should include the following personal information on your header:

• Your full name
• Your address (with city name & postal code) 
• Your phone number
• Your e-mail 
  

This can look like:

In between your and your employer’s own set of information, don’t forget to put the date when you wrote the letter. For instance, March 22, 2022.

In your marketing intern cover letter, you also need to include your employer’s information. Unlike your set of personal information, you only need to mention your employer’s name and the company’s address. You can also optionally mention your employer’s position if it’s clearly stated in the job posting. 

This can look like:

Use a Professional and Tailored Salutation

After structuring your header, use a professional salutation to start off your letter. A salutation is a respectful greeting that shows that you appreciate your employer. It’s a simple, kind gesture that represents your politeness. Here are 3 ways of tailored salutations you can use in your marketing intern cover letter:

• Dear Mr./Ms./Mrs. [Your employer’s last name],
• Dear Hiring Manager,
• Dear HR Team, 
  

Open With an Attention-grabbing Introduction

Your first paragraph, which usually is an introduction paragraph, significantly influences your employer’s first impression of you. Therefore, it is crucial that you make an outstanding introduction that your employer will take notice of. 

Here is an example of the introduction paragraph in a cover letter for digital marketing internship:

Describe Your Educational Background and Relevant Qualification or Skills.

The marketing intern cover letter you are drafting should showcase not only your mere interest in the job, but why you’re qualified for it. When applying for a marketing internship, make sure to include your marketing-related education background, certifications, and relevant set of skills. 

Below is an example of a paragraph explaining one’s educational background and relevant skills in a cover letter for social media marketing internship:

Conclude Your Marketing Intern Cover Letter With a Strong CTA

A CTA, which stands for Call-To-Action, is always useful to include before the very end of your marketing intern cover letter. It encourages the reader to take action upon what’s being discussed immediately. 

A CTA paragraph in a cover letter for a summer internship in marketing can look as written below: 

Include a Professional Sign-off 

To wrap and close off your marketing intern cover letter, professionally sign-off with a closing greeting. Sign-offs are usually similarly used in both emails and letters, these are a few ways to use them:

• Sincerely,
• Warm regards,
• Best regards,

Don’t Forget Your Attachments 

A last-but-not-least step in making your marketing intern cover letter email is to attach all the documents required to apply for the job. You can refer back to the internship job posting to find out the required documents. 

This may include:

• CV/Resume
• Portfolio 
• Personal documents
• Other supporting documents 

To guide you, here are two examples of marketing internship cover letters. One is a sample cover letter for a marketing internship with no experience to help starters, and one is a sample cover letter for a digital marketing internship. 

Sample cover letter for marketing internship with no experience

Sample cover letter for digital marketing internship:

Ready to write your own marketing intern cover letter? Here are some tips to keep in mind when writing your cover letter (especially helpful for internship applicants with no prior marketing experience!): 

💡 Include marketing skills relevant to the position. 

Including marketing-related skills that are relevant to your position can significantly help you convince your employer that you’re eligible for the position. Here are 10 examples of both hard and soft skills for digital marketing, social media marketing, and public relations marketing positions that you can include in your marketing intern cover letter:

• Search Engine Optimization (SEO)
• Digital advertising
• Problem-solving
• Market research
• Communication skills
• Analytical thinking
• Data collection and visualization
• Social Media
• Design skills
• Storytelling and writing skills 
  

💡 Use the correct marketing intern cover letter formatting.

A well-structured cover letter with correct formatting supports on showing comprehensibility. The easier it is to read your letter, the more likely your employer will read everything from start to end. Refer to the step-to-step guide on how to write your marketing intern cover letter from the previous section!

💡 Show your passion in the field.

Passion is a component that should be emphasized in your marketing intern cover letter, especially when you lack experience. Elaborate on how much you aspire to transfer your passion to the brand you’re applying your job to. You can also mention how you’re looking to gain hands-on experience in the Marketing field. 

💡 Flaunt your self-promotion skills through your writing.

Persuade your employer that you’re a great fit for the role! In your marketing intern cover letter, explain and highlight, not only merely mention, all your experience, knowledge and skills. Show that you understand how to translate these things practically when you get the internship, to eventually help the growth of the company. 

💡 Reference the qualifications in the job description. 

At times, there are certain requirements that employers might find particularly attractive in candidates. Scan through the job description and construct your marketing intern cover letter based on the qualifications you find. It may occur to them that you’re exactly who they’re looking for!

Still not sure how to write your marketing intern cover letter? Below is a marketing internship cover letter template just for you!

Want more free resume templates? Head over to our website for more!

A cover letter should not only showcase your qualifications, but also your interest, passion, and commitment. It is especially useful for applicants without experience to elaborate on relevant skills. A well-formatted and constructed cover letter can help you land your first internship.

Make sure to follow the tips above and craft a perfect cover letter for your first internship as a marketing intern! 

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— Originally written by Lorencia Ang Budijono —