Digital Marketing Specialist

July 2021 - Present

Asterveda Healthcare Pvt. Ltd. , Digital Marketing Specialist, Jul 2021 ~ Present

In Probation :

Role : Amazon PPC and social media marketing for the range of supplement products by the company

Freelancing  •  SELF

December 2019 - June 2021

I was handling Social Media and Ad management for a couple of businesses.
One of my clients is a dealer of a reputed Two Wheeler brand name in India.
Another one is a college offering education to teachers. B.ED etc
I am responsible for generating queries on a monthly basis via social media along with paid ads on Facebook and Google.
PS: Since these are purely lead generation and ad management and I have been with them for almost a year and I understand the deliverables and the business quite well, so it hardly takes 1or 2 hours max per day to attend to them. Unless, of course, there is some problem or updates that may disrupt my campaign or there is a new request from the client.

Digital Marketing Specialist  •  IQMinds Technology

May 2018 - November 2019

Handling social media for IQMinds and Clients based in UAE providing consulting services in social /content/digital to clients in the UAE region.

Designed and executed content / digital marketing strategies for businesses.
Planned and executed all web, email, social media, Facebook Ads and Google PPC campaigns.
Measured and reported the performance of all digital marketing campaigns, and assessed against goals.
Identified trends and insights, and optimize spending and performance based on insights.
Collaborated with influencers as well as one of our clients. [A well known perfume brand in UAE]
Pitching and winning projects for the company [IQminds]
Delivered social/content/ digital marketing services to businesses mostly in UAE
Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
Masterminded highly successful digital strategies for various platforms to attract customer engagement.
I helped create a wide range of digital assets, such as rich media, online ads and micro-websites.
Optimized social media channels and web pages to improve SEO and usability.
Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
Improved click-through rates, conversion and other important KPIs with a strategic approach.
Boosted brand awareness by establishing a strong web and social media presence.
Created content strategies for digital media.
Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
Produced and submitted weekly reports outlining progress against KPI objectives.
Built, implemented and updated effective SEO strategies.
Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Developed paid client ads for use on diverse social media platforms.
Helped clients develop website portals and social media pages to promote businesses.
Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.

SELF EMPLOYED  •  Travelers Pride

March 2017 - April 2018

I started my own venture with a partner , where we provided lead generation services for travel companies.
Generated over 500 leads for Cox & Kings Mumbai and over 1000 local leads for local travel agents generated through Google Ads. I also took to sales apart from marketing.
Cox & Kings Mumbai and Travel agents from Himachal, Delhi and J&K were my clients to name a few. Highlights Closed over 2.5 Lakhs in new sales in less than a year 

Generated sales through references , email marketing and cold calls only.
Tackled customer concerns and responded to inquiries within 24 hours to provide immediate issue resolution, fostered relationships with customers, bolstering future sales opportunities.

Sr. Digital Marketing Executive   •  Logicnext Softwares & Services Pvt Ltd

January 2013 - April 2017

Helped Logicnext by developing and executing low-budget digital marketing campaigns.
Accountable for designing marketing messages on Twitter and Facebook • Increase in Leads 24% in 16 months by revamping the website, launching a blog, and implementing low-cost
SEM campaign. 2013 NFC Solutions and Enterprise Solutions.
BYOD. It was a highly searched keyword then.
• Established a firm foundation for SEO success by developing a keyword-based content plan and editorial calendar. (1 year)
• Further grew sales by recommending targeted marketing aimed at specific demographics. • Project Coordination/ Management and Client communications via email or Skype. Product Marketing Notesmartly [Productivity App across platforms, Android and IOS] 2013 to 2017 Logicnext's first product, Notesmartly was launched and I handled the marketing and social media.
• Tweets, Facebook posts and blog PR [2 Years]. User base 12000 + • Conducted keyword research for SEO/SEM marketing initiatives, identifying several opportunities to achieve good rankings easily a compared to highly competitive keywords.
• Blog http://blog.notesmartly.com/
• Live Tweets during Blackberry Event 2013 Blackberry Z10 Launch • http://bizblog.blackberry.com/2013/03/enterprise-developers-blackberry-experience-forum-ny c/ Collected data by identifying sources of information, including designing survey and collection methods
Focus > Social Media Marketing> Content Writing > SEO