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Business Intelligence, Data Analyst, Strategy Planning
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Co-founder & CEO
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Bachelor of Business Administration (BBA)
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2023
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HTC
17Life_康太數位整合股份有限公司
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Andalusia Group
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Avatar of Alex Zoltan Pauncz.
Avatar of Alex Zoltan Pauncz.
Alex Zoltan Pauncz
Product Marketing Manager — SaaS @CData Software
・
2022 ~ Presente
Director of Marketing
En el plazo de dos meses
fit target account list - Created GTM bible using customer, market and competitor research - Built effective co-marketing partnerships and webinars with OEM customers AugustOctober 2022 Growth Marketing Manager CData Software - Supported growth marketing a s CData grew from 4 scrappy marketers toManaged $400k/year paid search & display budget in Google Ads - Led SEO, conducting audits, keyword research and optimization - Drove 25-90% paid MQL growth across a portfolio of products - Overhauled programmatic SEO to effectively target 5k+ keywords - Negotiated media partnerships with publications to support campaigns AprilAugust 2021 Startup Product Marketer CData Software - Worked closely with the founding
Microsoft Office
Communication
Presentations
Empleado
・
Listo para la entrevista
A tiempo completo / Interesado en trabajar a distancia
10-15 años
University of Missouri-Columbia
・
Journalism, Economics
Avatar of the user.
Avatar of the user.
Disponible para empresas de pago
Past
專案經理 @貝爾威勒電子股份有限公司
・
2020 ~ 2021
網站行銷企劃、品牌行銷、會員經營、產品經理、電子商務營運、資深品牌運營
En un mes
Google Analytics
Google AdWords
Google GDN聯播網
Desempleado
・
Listo para la entrevista
A tiempo completo / Interesado en trabajar a distancia
6-10 años
元培科技大學
・
企業管理系
Avatar of the user.
Avatar of the user.
Disponible para empresas de pago
Strategic Account Manager @iSPOT Media 艾斯博媒體股份有限公司
・
2023 ~ Presente
Strategic Account Manager
En un mes
Microsoft Office
Communication
Photoshop
Empleado
・
Abierto a oportunidades
A tiempo completo / Interesado en trabajar a distancia
10-15 años
淡江大學 Tamkang University
・
國際觀光管理學系
Avatar of L7 Advertising.
Avatar of L7 Advertising.
L7 Advertising
Digital Marketer
En el plazo de dos meses
L7 SEO Service, L7 Custom Premium SEO Service, pay-per-click (PPC) advertising, social media advertising, and SEO to help you reach new customers, increase brand awareness, and drive sales. Whether you're looking to improve your search engine ranking, launch a targeted social media campaign, or optimize your pay-per-click advertising spend, we have the expertise to help you achieve your goals. https://www.l7advertising.com/ Getting the phones ringing with Google Ads and Yelp TLC Plumbing came to L7 Advertising to generate leads in the highly competitive plumbing industry.
Word
Excel
Microsoft Office
Empleado
・
Abierto a oportunidades
A tiempo parcial / Interesado en trabajar a distancia
10-15 años
Avatar of Yagnesh Parmar.
Avatar of Yagnesh Parmar.
Yagnesh Parmar
Sr. Executive - Digital Marketing @Webmyne Systems
・
2021 ~ Presente
Digital Marketing Manager
En seis meses
websites from scratch on WordPress. (From purchasing a new domain from GoDaddy to making it live) - Creating SEO, SMM, Content Marketing, and Google Ads strategies. - Creating content marketing calendars for daily content marketing activities. - Creating social media marketing calendars for regular postings for multiple websites. - Creating Google Ads from scratch and managing on daily basis by discussing the budget and outcomes with Manager and Director. - Creating new pages/accounts on different social media, and creating Facebook and Instagram ads. - Creating and Managing Google Analytics, Google Search Console, and Google Tag Manager. - Working
SEO
Google Ads
SMO
Empleado
A tiempo completo / Interesado en trabajar a distancia
6-10 años
K.J. Institute of Engineering and Technology
・
Information Technology
Avatar of Tara Kang.
Avatar of Tara Kang.
Tara Kang
Past
台中區域經理 Taichung Regional Manager @知名連鎖團購公司 Group buying company
・
2021 ~ 2022
情商教練 EQ Coach / 問題終結者 Trouble Terminator
En seis meses
business. Let's create an incredible things of the beautiful world ☛♟☚ Skill ✈︎ Office Software - Mac OS/Word, PowerPoint, Excel ✈︎ Video Processing - Movavi Video Editor 15 - CyberLink PowerDirector ✈︎ Image Processing ： Photoshop, Illustrator ✈︎ Layout Design： Adobe InDesign ✈︎ Cooking： All different countries meal License ✈︎ Google - Google Analytics - Google Adwords - Google Search Ads - Google Display Ads - Google Video Ads ✈︎ WA Fishing License ✈︎ Australia Driver License Work Experience Photographer & Events Coordinator Hey Tara Photo MarchPresent Commercial / Nature / Event / Portrait / Exhibition photography, and coordinating event progress. ✈︎ Responsible for ♟
Adobe Dreamweaver
Adobe Photoshop
Google Analytics
Desempleado
A tiempo completo / Interesado en trabajar a distancia
6-10 años
輔仁大學 Fu Jen Catholic University
・
Chinese Literature
Avatar of Daisy Yiwen Wang.
Avatar of Daisy Yiwen Wang.
Daisy Yiwen Wang
Senior Channel Marketing Manager @ASUS
・
2019 ~ 2022
Senior Marketing Manager
Más de un año
channel partners such as Amazon, BestBuy, Walmart, etc. Develop in-depth value propositions for each product/ series and provide digital marketing content to build collateral. Manage the overall lifecycle of the GTM strategy and ensure alignment with stakeholders and partners such as Intel, Microsoft, AMD, Nvidia and Google. ● Defined quarterly channel marketing plans in accordance with business goals and objectives ● Developed channel-wide demand gen campaign, tracked and optimized results ● Manage multi-million dollar MDF activities for on-time execution and maximizing ROI ● Planned channel marketing activities with timely execution, conducted competitive
Amazon Advertising
Digital Marketing
Project Management
A tiempo completo / Interesado en trabajar a distancia
10-15 años
Ara institute of canterbury
・
Visual Communication Design
Avatar of the user.
Avatar of the user.
Disponible para empresas de pago
Social Media Specialist @Promolinks
・
2013 ~ 2014
Co-founder & CEO
En un año
Photoshop
Illustrator
Apple Final Cut Pro
Empleado
A tiempo completo / Interesado en trabajar a distancia
10-15 años
Faculty of Engineering, Alexandria University,Egypt
・
Electronics & Communications Engineering
Avatar of Max Chu.
Avatar of Max Chu.
Max Chu
Sr. Business Analyst @EZTABLE
・
2018 ~ Presente
Business Intelligence, Data Analyst, Strategy Planning
Más de un año
insight analysis to improve 50% decision-making efficiency, increase 17% new users and resurrect 10% churned users. • Collaborated and managed relationships with cross-functional stakeholders, team leads to drive insights into optimization of product capabilities and provide continual improvement in analysis, business process and data quality. •hours in Google Analytics, Google Ads, SQL, and Data visualization via Google Data Studio and led the 100+ A/B test initiatives, achieving a 15% conversion rate uplift. • User experience analysis: acquisition/retention/churn analysis. • Doubled returns from Google Ads by a 53% reduction of CPA
Excel
MySQL
PostgreSQL
Empleado
A tiempo completo / Interesado en trabajar a distancia
De 4 a 6 años
National Taiwan University
・
MBA
Avatar of Crystal Chang.
Avatar of Crystal Chang.
Crystal Chang
Marketing Specialist @TradeUP Securities
・
2021 ~ Presente
Marketing Specialist
En un mes
create authentic brand promotions, and established effective advertising campaigns for broader outreach and engagement. •Managed and maintained marketing operation systems, troubleshooting existing campaigns, and ensuring the timely recording and distribution of clients' rewards. •Drafted, proofread, designed, and distributed both internal and external communications. This included visually compelling Google Display Ads, press releases, engaging blog posts, and posts across multiple social media platforms. •Maximized the use of the CRM system for customer segmentation and targeted marketing. •Coordinated promotional items for prospects and customers, leveraging digital platforms to achieve a wider reach and impact. •Engaged with
Digital Marketing
Empleado
・
Abierto a oportunidades
A tiempo completo / Sólo a distancia
6-10 años
William Paterson University of New Jersey
・
Marketing/Marketing Management, General

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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Más de un año
Avatar of 鄭硯融 Fernando.
鄭硯融 Fernando
Data Analyst 數據分析師
Logo of Bloom & Wild.
Bloom & Wild
・
2021 ~ Presente
London, 英國
Professional Background
Situación actual
Empleado
Progreso en la búsqueda de empleo
Professions
Data Scientist
Fields of Employment
Cosmética
Experiencia laboral
2-4 años
Management
Habilidades
Excel
Python
JavaScript
Tableau
Data Analytics
Data Visualization
Reporting & Analysis
Business Analysis
Business Strategy
Analytical Skills
BigQuery
SQL
SQL Server
HTML/CSS
Google Analytics
Google AdWords
Google Tag Manager
Google Ads
facebook ads
Idiomas
English
・
Profesional
Chinese
・
Nativo o bilingüe
Job search preferences
Posición
數據分析師
Tipo de trabajo
A tiempo completo
Ubicación
台灣台北市, 新加坡, 加拿大, 美國, 荷蘭
A distancia
Interesado en trabajar a distancia
Freelance
Sí, soy un autónomo amateur.
Educación
Escuela
University of Manchester 曼徹斯特大學
Mayor
Marketing 行銷學系
Imprimir
Yen-Jung Cheng.jpg

鄭硯融  Yen-Jung Cheng


於電商產業累積超過 +3 年之數據分析工作經驗，主責產品數據實驗分析、用戶體驗優化、顧客數據整合報表、提供各渠道的改善方案，與產品開發團隊合作以優化各網站與 App 端消費體驗，及佈局整體網站與 App 行為事件追蹤、代碼管理 (Tag Management) 方案


       

工作經歷

Product Analyst 產品數據分析師 - Bloom & Wild (倫敦, 2021/02 ~ )

  • 執行超過 50+ 網站與 App 產品實驗(A/B testing)設計、包含實驗資料驗證、事件佈局追蹤、成效分析推薦以及產品優化策略，為整體服務達成 +30% RPV 成長

  • 建立 End-to-end 全自動化實驗數據，以及實驗成效簡報內容全自動化，成功節省整體數據團隊超過 40% 的分析時間成本，透過 SQL, Python, JavaSciprt + 3rd Party API 連結各實驗主要指標以及內部數據連結讓產品開發團隊也能達成高自主使用率

  • 主責網站與 App 端購物體驗 (UX) 數據分析以及分析工具事件追蹤的管理包含 Google Analytics 360, Google Optimize, Heap, Google Tag Manager, Hotjar 等

  • 長期與產品經理及開發團隊密切合作，合作團隊領域包含網站用戶成長、結帳設計、付費流程設計、App 端購物體驗等

  • 透過 SQL, Python, GA360, BigQuery, Tableau 等工具進行用戶行為分析、漏斗分析、顧客數據報表的建立以及提供洞見與推薦

  • 進行跨國企業併購分析專案，提供併購企業之整體網站用戶行為表現評分、網站表現健檢、以及提供用戶成長預測之併購決策諮詢。

Data Analyst 數據分析師 - The Hut Group (曼徹斯特, 2018/10 ~ 2022/01 )

  • 主責數據整理與分析顧客數據報表、專案成效、以及針對行銷渠道的改善方案。同時定期與行銷/財務等團隊諮詢以搜集需求，調整每月策略，協助歐亞與美洲業務 10+ 檔大型行銷活動

  • 熟悉數據相關之程式與運用，包含 SQL, Python, Tableau (data visualisation), Google Analytics (GA360), Excel 等。於英語工作環境達3年，熟悉商業英文書寫與良好跨部門溝通能力。

  • 負責部署以及管理各類追蹤工具包含 Google Tag Manager / GA360、事件追蹤、第三方行銷工具等，同時定期稽核追蹤工具精確性與成效。並且定期提供數據支援行銷/IT團隊等跨部門相關專案與測試，進行各類專案規劃。

  • 建構數據產品/模型以優化工作流程與行銷活動成效，包含顧客行為渠道分析報表、轉換率分析，KPI 表現檢測工具 (Anomaly Detection) 等，提供行銷部門交叉比對，成功優化公司整體行銷人員至少 20% 以上時間與人力投入。

  • 建立顧客行為渠道的分析報表，包含購買行為、轉換率分析、造訪途徑分析等、各頁綜合分數評比等，提供交叉比對分析，且透過各類數據產品成功提升總體業績 15%。

網站優化分析 & 專案經理 - YOSGO (臺北, 2016/05 ~ 2017/07)

  • 綜合 Google Analytics等分析工具、針對各行銷專案優化網站品質與使用者體驗、改善線上行銷活動成效以及 SEO 強化等。

  • 規劃各類線上廣告包含 Google Ads / Facebook Ads / Gmail 等關鍵字策略以及文案撰寫，領域包含運動賽事、專業研討會活動等

  • 佈局各行銷渠道策略包含 Email、線上社群、SEO/SEM、廣告策略等，曾成功兩個月內從熱門搜尋字詞中成功讓網站從第10頁站至第1頁。

  • 負責部署站內各類追蹤工具、以及客製化行為追蹤，與 IT 團隊合作持續測試優化站內表現。

Ruby on Rails 後端開發(實習) - Polydice, Inc. 愛料理 iCook (臺北, 2016/02 ~ 2016/04)

  • 網頁後端開發實習

  • 擔任 Ruby on Rails 短期技術實習熟悉 Web 後端之基礎模式。

學歷

University of Manchester 曼徹斯特大學 - 行銷學系 (2017 ~ 2018)

- 研究從企業角度出發，行銷專業經理的相關專業，主修課程囊括：零售行銷、國際行銷、廣告整合行銷、行銷管理等

- 主要論文深究社群媒體對於使用者的參與度案例分析，以及社群軟體 24 小時限時動態之相關應用

國立臺北大學 - 企業管理學系 (2012 ~ 2016)


技能

主要數據相關

  • SQL
  • Python
  • Tableau / Power BI
  • Redshift / BigQuery / MS SQL Server
  • Data Modelling
  • Data Visualisation (Plotly etc.)
  • Google Data Studio / Optimize
  • JavaScript
  • Google Tag Manager
  • Excel

行銷

  • Google Analytics 360
  • Content Marketing
  • SEO / SEM
  • PPC
  • Facebook Ads
  • Google Ads

語言

  • 中文：聽說讀寫精通
  • 英文：聽說讀寫精通




Resume
Perfil
Imprimir
Yen-Jung Cheng.jpg

鄭硯融  Yen-Jung Cheng


於電商產業累積超過 +3 年之數據分析工作經驗，主責產品數據實驗分析、用戶體驗優化、顧客數據整合報表、提供各渠道的改善方案，與產品開發團隊合作以優化各網站與 App 端消費體驗，及佈局整體網站與 App 行為事件追蹤、代碼管理 (Tag Management) 方案


       

工作經歷

Product Analyst 產品數據分析師 - Bloom & Wild (倫敦, 2021/02 ~ )

  • 執行超過 50+ 網站與 App 產品實驗(A/B testing)設計、包含實驗資料驗證、事件佈局追蹤、成效分析推薦以及產品優化策略，為整體服務達成 +30% RPV 成長

  • 建立 End-to-end 全自動化實驗數據，以及實驗成效簡報內容全自動化，成功節省整體數據團隊超過 40% 的分析時間成本，透過 SQL, Python, JavaSciprt + 3rd Party API 連結各實驗主要指標以及內部數據連結讓產品開發團隊也能達成高自主使用率

  • 主責網站與 App 端購物體驗 (UX) 數據分析以及分析工具事件追蹤的管理包含 Google Analytics 360, Google Optimize, Heap, Google Tag Manager, Hotjar 等

  • 長期與產品經理及開發團隊密切合作，合作團隊領域包含網站用戶成長、結帳設計、付費流程設計、App 端購物體驗等

  • 透過 SQL, Python, GA360, BigQuery, Tableau 等工具進行用戶行為分析、漏斗分析、顧客數據報表的建立以及提供洞見與推薦

  • 進行跨國企業併購分析專案，提供併購企業之整體網站用戶行為表現評分、網站表現健檢、以及提供用戶成長預測之併購決策諮詢。

Data Analyst 數據分析師 - The Hut Group (曼徹斯特, 2018/10 ~ 2022/01 )

  • 主責數據整理與分析顧客數據報表、專案成效、以及針對行銷渠道的改善方案。同時定期與行銷/財務等團隊諮詢以搜集需求，調整每月策略，協助歐亞與美洲業務 10+ 檔大型行銷活動

  • 熟悉數據相關之程式與運用，包含 SQL, Python, Tableau (data visualisation), Google Analytics (GA360), Excel 等。於英語工作環境達3年，熟悉商業英文書寫與良好跨部門溝通能力。

  • 負責部署以及管理各類追蹤工具包含 Google Tag Manager / GA360、事件追蹤、第三方行銷工具等，同時定期稽核追蹤工具精確性與成效。並且定期提供數據支援行銷/IT團隊等跨部門相關專案與測試，進行各類專案規劃。

  • 建構數據產品/模型以優化工作流程與行銷活動成效，包含顧客行為渠道分析報表、轉換率分析，KPI 表現檢測工具 (Anomaly Detection) 等，提供行銷部門交叉比對，成功優化公司整體行銷人員至少 20% 以上時間與人力投入。

  • 建立顧客行為渠道的分析報表，包含購買行為、轉換率分析、造訪途徑分析等、各頁綜合分數評比等，提供交叉比對分析，且透過各類數據產品成功提升總體業績 15%。

網站優化分析 & 專案經理 - YOSGO (臺北, 2016/05 ~ 2017/07)

  • 綜合 Google Analytics等分析工具、針對各行銷專案優化網站品質與使用者體驗、改善線上行銷活動成效以及 SEO 強化等。

  • 規劃各類線上廣告包含 Google Ads / Facebook Ads / Gmail 等關鍵字策略以及文案撰寫，領域包含運動賽事、專業研討會活動等

  • 佈局各行銷渠道策略包含 Email、線上社群、SEO/SEM、廣告策略等，曾成功兩個月內從熱門搜尋字詞中成功讓網站從第10頁站至第1頁。

  • 負責部署站內各類追蹤工具、以及客製化行為追蹤，與 IT 團隊合作持續測試優化站內表現。

Ruby on Rails 後端開發(實習) - Polydice, Inc. 愛料理 iCook (臺北, 2016/02 ~ 2016/04)

  • 網頁後端開發實習

  • 擔任 Ruby on Rails 短期技術實習熟悉 Web 後端之基礎模式。

學歷

University of Manchester 曼徹斯特大學 - 行銷學系 (2017 ~ 2018)

- 研究從企業角度出發，行銷專業經理的相關專業，主修課程囊括：零售行銷、國際行銷、廣告整合行銷、行銷管理等

- 主要論文深究社群媒體對於使用者的參與度案例分析，以及社群軟體 24 小時限時動態之相關應用

國立臺北大學 - 企業管理學系 (2012 ~ 2016)


技能

主要數據相關

  • SQL
  • Python
  • Tableau / Power BI
  • Redshift / BigQuery / MS SQL Server
  • Data Modelling
  • Data Visualisation (Plotly etc.)
  • Google Data Studio / Optimize
  • JavaScript
  • Google Tag Manager
  • Excel

行銷

  • Google Analytics 360
  • Content Marketing
  • SEO / SEM
  • PPC
  • Facebook Ads
  • Google Ads

語言

  • 中文：聽說讀寫精通
  • 英文：聽說讀寫精通