CakeResume Talent Search

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Past
Marketing Associate @Shopback Inc.
2023 ~ 2024
Digital Marketing
Within two months
Microsoft Office
Metabase
Amplitude
Unemployed
Ready to interview
Full-time / Remote Only
6-10 years
Sprott-Shaw College
Business management diploma
Avatar of Jason Lu.
Avatar of Jason Lu.
Associate Marketing Manager @Acer Inc.
2023 ~ Present
Business Intelligence, Data Analyst, Strategy Planning
Within one month
support the marketing department with data-driven decision-making to improve marketing campaign results through visualization tools and data consultation. Coordinate the local marketing teams with multiple regional functional teams by providing data requests and consultation to fuel corporate business growth. Mentored 5+ teammates to aid the marketing department in data efficiency by improving data consultation from metrics alignment, data requests, and project management Manager • iProspect AprilDecember 2021 Defined go-to-market strategies for Taiwanese global brands with media centralization, optimizing digital media and driving business growth for Taiwanese global brands by the cross-marketing framework.
Word
PowerPoint
Excel
Employed
Open to opportunities
Full-time / Interested in working remotely
6-10 years
Tamkang University (淡江大學)
國際企業學系
Avatar of Crystal Chang.
Offline
Avatar of Crystal Chang.
Offline
Marketing Assistant @Chainmax
2016 ~ 2017
Marketing Specialist
Within one month
a marketing professional with a passion for fintech, finance, and technology. My expertise includes digital marketing, SaaS promotion, and optimizing campaigns for growth. Let's connect and explore opportunities in fintech and tech together. Work Experience Marketing Specialist • TradeUP Securities AugustPresent •Developed, optimized, and documented advertising and marketing content across various social media platforms, including Reddit, TikTok, Meta (formerly Facebook), Twitter, and LinkedIn. Executed influencer marketing strategies to expand reach, create authentic brand promotions, and established effective advertising campaigns for broader outreach and engagement. •Managed and maintained marketing operation systems, troubleshooting existing campaigns, and ensuring
Digital Marketing
Employed
Open to opportunities
Full-time / Remote Only
6-10 years
William Paterson University of New Jersey
Marketing/Marketing Management, General
Avatar of Linda.
Avatar of Linda.
Social Media Virtual Assistant @SGB VA
2023 ~ Present
Customer Success / Marketing Specialist / Account Executive / Operation / Community
Within three months
for positive experiences and loyalty. ADMINISTRATION • Dmshop 156 AugustJuly 2016 Detail-oriented reporting for comprehensive sales insights and informed decision-making. Contribute to efficient administration through timely data input and integration. Adept at resolving customer complaints via phone, email, and social media for a positive experience. Serve customer needs by providing information on 20+ products, fostering strong relationships Education Sahid Jakarta University Bachelor's in Marketing Management GPA 3.56 /Skills Time Management Communications Fast Learner Team Player Resolve Customer Complaints Provide Customer Service Social Media Word Microsoft Office PowerPoint Languages English — Beginner
Time Management
Communications
Fast Learner
Open to opportunities
Full-time / Interested in working remotely
4-6 years
Sahid University
Marketing Management
Avatar of Donja Medina.
Avatar of Donja Medina.
Marketing Manager @James Engineering
2022 ~ Present
More than one year
commercials, and online advertisements. Marketing Manager Lion Home Service JanuaryOctober 2022 Greeley, Colorado Donja Medina is Marketing Manager at Lion Home Service, the largest home service company in Northern Colorado. She plays a crucial role in helping the business to promote and sell its services to its customers. Donja leads and influences the way the brand looks and feels in the market. Her marketing manager duties cover the entire spectrum of how the company communicates. EducationHinkley High School Social studies Skills Marketing Marketing Strategy Marketing Management Marketing Campaigns Marketing Communications Languages English — Native or Bilingual
Marketing
Marketing Strategy
Marketing Management
Part-time / Interested in working remotely
More than 15 years
Hinkley High School
Social studies
Avatar of the user.
Avatar of the user.
Head of Marketing @Property Simple Inc.
2018 ~ 2021
Head Of Marketing
More than one year
Marketing Management
People Management
People Developement
Full-time / Interested in working remotely
6-10 years
Self Study
Traditional & Online Marketing, Business Development, Web Development, Human Resources
Avatar of Roger Snook Jr.
Avatar of Roger Snook Jr.
Manager in Training @Cici's
2024 ~ Present
Manager
Within one month
Roger L. Snook Jr. Guest Services | Restaurant Management | Marketing Communications [email protected] • Burleson, TXEnergetic restaurant professional with strong teamwork skills. Determined and responsible with a commitment to improving organizational efficiency, labor costs, and food expenditures. Engaging guests with dynamic brand storytelling. Work Experience General Manager • Cicis JanuaryPresent Ensured compliance with all food safety regulations and sanitation standards. Supervised and trained staff in customer service, food handling, and safety protocols. Maintained weekly labor and food cost goals. Performed regular maintenance checks on equipment to ensure proper functioning.
Microsoft Office
Employed
Ready to interview
Full-time / Not interested in working remotely
6-10 years
Eastern Nazarene College
Communications
Avatar of Kaichun Chen.
Avatar of Kaichun Chen.
Past
Strategic Partnerships Manager @Our Happy Company
2019 ~ 2023
Strategic Partnerships, Business Development
Within one month
proactively addressing partners' challenges through streamlined onboarding processes, cutting-edge blockchain and AR solutions, digital innovation, and fan engagement initiatives. - Led a task force team in expanding into the US and Taiwan market and driving sales growth, while fostering effective communication and alignment among cross-functional teams, including senior management, marketing, product, engineering, legal, finance, and ad/PR agencies, resulting in an impressive 80% growth in user base and partner experiences. Digital Strategy Director • Shanghai CanXing Culture & Media Co Ltd 05//Spearheaded negotiations with stakeholders, including 88rising, for Jackson Wang's international marketing campaigns and
Strategic Partnerships
Business Development
Digital Strategy
Unemployed
Ready to interview
Full-time / Interested in working remotely
6-10 years
Columbia College Chicago
Arts, Entertainment, and Media Management
Avatar of the user.
Avatar of the user.
Past
Copywriter and Editor @Allina Health
2022 ~ 2022
Marketing Intern, Marketing Assistant, Social Media Intern, Social Media Assistant, Events Intern, PR Intern, Copywriter
Within three months
Content Writing
Copywriting and Editing
Content Strategy
Unemployed
Ready to interview
Full-time / Interested in working remotely
10-15 years
Coursera
Fundamentals in Digital Marketing
Avatar of Daisy Yiwen Wang.
Avatar of Daisy Yiwen Wang.
Senior Channel Marketing Manager @ASUS
2019 ~ 2022
Senior Marketing Manager
More than one year
shopper engagement rate by over 40% with rich product content DecemberMarch 2019 Channel Marketing Manager ASUS Computer Inc. Defined product positioning and messaging, and formulates winning GTM launch strategies by working closely with a cross-functional team and Ad agencies. Strategizes and coordinates the full range of outbound marketing activities to generate awareness and win business. ● Drove product marketing strategy for North America in alignment with product management and sales, vertical markets ● Managed cross-functional teams such as technical marketing, social media, PR. creative teams to ensure successful product launches ● Planned and executed
Amazon Advertising
Digital Marketing
Project Management
Full-time / Interested in working remotely
10-15 years
Ara institute of canterbury
Visual Communication Design

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Problem-Solving
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Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
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Within one month
Experienced Marketing Strategist | Proficient in Digital Marketing and Growth Optimization
TradeUP Securities
2021 ~ Present
Alpharetta, GA, USA
Professional Background
Current status
Employed
Job Search Progress
Open to opportunities
Professions
Brand Marketer, Marketing Development, Growth Hacker
Fields of Employment
Work experience
6-10 years
Management
Skills
Digital Marketing
Languages
English
Native or Bilingual
Chinese
Native or Bilingual
Job search preferences
Positions
Marketing Specialist
Job types
Full-time
Locations
Remote
Remote Only
Freelance
Educations
School
William Paterson University of New Jersey
Major
Marketing/Marketing Management, General
Print

Crystal Chang

Alpharetta, GA, USA
8622210588
[email protected]
https://www.linkedin.com/in/crystal-chang-720140105/

I'm a marketing professional with a passion for fintech, finance, and technology. My expertise includes digital marketing, SaaS promotion, and optimizing campaigns for growth. Let's connect and explore opportunities in fintech and tech together.

Work Experience


Marketing Specialist  •  TradeUP Securities

August 2021 - Present  

•Developed, optimized, and documented advertising and marketing content across various social media platforms, including Reddit, TikTok, Meta (formerly Facebook), Twitter, and LinkedIn. Executed influencer marketing strategies to expand reach, create authentic brand promotions, and established effective advertising campaigns for broader outreach and engagement.
•Managed and maintained marketing operation systems, troubleshooting existing campaigns, and ensuring the timely recording and distribution of clients' rewards.
•Drafted, proofread, designed, and distributed both internal and external communications. This included visually compelling Google Display Ads, press releases, engaging blog posts, and posts across multiple social media platforms.
•Maximized the use of the CRM system for customer segmentation and targeted marketing.
•Coordinated promotional items for prospects and customers, leveraging digital platforms to achieve a wider reach and impact.
•Engaged with internal teams to optimize procedures and campaigns that fueled growth marketing initiatives.
•Collaborated closely with product and engineering teams to implement strategies aimed at driving user growth and retention, with a specific focus on digital engagement and customer journey mapping.
•Conducted thorough competitor analysis, providing actionable insights, particularly in the realm of digital marketing trends and online performance.
•Leveraged SEO and SEM strategies to enhance online visibility, drive website traffic, and improve search engine rankings.
•Led the development and execution of email marketing campaigns, utilizing data-driven insights to enhance open rates and conversions.
•Successfully set up and managed online webinars to educate and engage clients and prospects, while also coordinating and executing offline events to bolster brand presence and nurture client relationships.

Vice President Marketing  •  Morgan Stanley

January 2021 - Present

•Lead and manage all functions within B2B Marketing, and Public Relations departments, ensuring alignment with the company's strategic objectives.
•Act as a strategic partner to sales representatives, aiding in maintaining client relationships, negotiating deals, and closing transactions that necessitate marketing resources, such as custom packaging and branding solutions.
•Play a key role in marketing the company's SaaS product, by developing and implementing effective marketing strategies that have contributed to increased sales and client acquisition.
•Implement effective use of the company's CRM platform to monitor, track, and log marketing activities into customer profiles for efficient data analysis and personalized marketing.
•Direct the organization's participation in industry conferences and trade show events, ensuring meticulous planning, execution, and post-event analysis for continuous improvement and maximizing impact.

Director of Event Planning  •  Mico World

October 2020 - September 2023  

•Identified and secured partnerships with major events, including iHeart Music Festival (2021), ATL Music Festival (2022), and SXSW (2023).
•Promoted Mico’s values and offerings to address audience objectives.
•Led event planning and troubleshooting, while developing vendor relationships and revenue opportunities.
•Produced events in the live streaming industry.

Marketing Director  •  Cryptape

February 2022 - August 2023

•Developed and executed comprehensive marketing strategies to promote Cryptape's Web3 protocol, products, services, and brand.
•Led the planning, execution, and measurement of the success of marketing campaigns specifically tailored to the Web3 ecosystem.
•Identified industry trends, customer preferences, and the competitive landscape within the Web3 space to make data-driven decisions, refine marketing strategies, and uncover growth opportunities.
•Managed and provided guidance to a team of marketing professionals, setting goals, and fostering a collaborative and high-performing team environment dedicated to advancing Web3 adoption.
•Collaborated closely with cross-functional teams, including product development, sales, and customer support, to align marketing initiatives with the broader mission of advancing Web3 technology. This involved collaboration with external partners, agencies, and influencers within the Web3 community as necessary.

Marketing Assistant Manager  •  DDCC

February 2018 - June 2021 

•Managed the NetSuite System, overseeing report creation and conducting retail data analysis to optimize marketing strategies and enhance sales performance.
•Coordinated and supervised daily customer service operations, ensuring a high standard of customer support and satisfaction.
•Improved operational procedures, information flow, and product positioning to enhance overall business efficiency.
•Conducted research on emerging products and market trends, leading to the updating of merchandise offerings to align with customer preferences and industry developments.

Marketing Assistant  •  Chainmax

August 2016 - April 2017

•Supervised planning systems, financial management, and logistics to ensure smooth operations within the marketing department.
•Developed and documented advertising and marketing content on key media platforms to enhance the company's online presence and engagement.
•Managed the customer service center, ensuring exceptional client support and satisfaction.
•Assisted the CEO with scheduling and facilitated effective communication within the organization, playing a pivotal role in maintaining clear and efficient correspondence.

Marketing Associate  •  HTC

January 2016 - December 2016

•Assisted with day-to-day marketing campaign activities across multiple channels.
•Maintained marketing collateral and managed events.
•Supported the Marketing Team in achieving creative, marketing, and communications objectives.
strategies.
•Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
•Presented on current promotions to the public at events and tradeshows.

Show assistant  •  The Walt Disney Company

January 2015 - December 2015 

•Assisted in sales training and development initiatives.
•Proven ability to meet deadlines and excel under pressure.
•Proficient in managing event setups, breakdowns, and inventory.
•Collaborated with customer service to effectively resolve issues.
•Maintained a consistently professional and courteous demeanor in all interactions.

Marketing Assistance Specialist  •  East Asia 

August 2011 - September 2015

•Skilled in implementing effective customer acquisition and retention strategies.
•Demonstrated ability to generate substantial new revenue through content marketing initiatives.
•Experienced in successfully implementing comprehensive marketing plans, including product positioning, campaign strategies, and market insights.
•Proven track record of analyzing and reevaluating customer-related statistics and data for informed decision-making.
•Expertise in optimizing efficiency within support services through streamlined functions and improved communication between businesses and support teams.

Sales/Marketing Associate  •  7-Eleven

January 2013 - December 2013  

•Implemented marketing and advertising campaigns by analyzing strategies, plans, and objectives set by management, and organized the distribution of promotional materials.
•Managed on-demand marketing content and monitored lead generation.
•Supported the sales staff by implementing effective social media strategies.

Education


William Paterson University of New Jersey

Marketing/Marketing Management, General  •  2012 - 2016

Skills


  • Content Management
  • Salesforce/Share work 
  • Digital Marketing / Google Analytics 
  • Promotional Content Development 
  • Adobe Photoshop 
  • Business Development and Growth Strategies 
  • Communication and Negotiation Skills 
  • QuickBooks/Oracle NetSuite/Jira/Mail Chimp/Iterable

Languages


  • English — Native or Bilingual
  • Chinese — Native or Bilingual
Resume
Profile

Crystal Chang

Alpharetta, GA, USA
8622210588
[email protected]
https://www.linkedin.com/in/crystal-chang-720140105/

I'm a marketing professional with a passion for fintech, finance, and technology. My expertise includes digital marketing, SaaS promotion, and optimizing campaigns for growth. Let's connect and explore opportunities in fintech and tech together.

Work Experience


Marketing Specialist  •  TradeUP Securities

August 2021 - Present  

•Developed, optimized, and documented advertising and marketing content across various social media platforms, including Reddit, TikTok, Meta (formerly Facebook), Twitter, and LinkedIn. Executed influencer marketing strategies to expand reach, create authentic brand promotions, and established effective advertising campaigns for broader outreach and engagement.
•Managed and maintained marketing operation systems, troubleshooting existing campaigns, and ensuring the timely recording and distribution of clients' rewards.
•Drafted, proofread, designed, and distributed both internal and external communications. This included visually compelling Google Display Ads, press releases, engaging blog posts, and posts across multiple social media platforms.
•Maximized the use of the CRM system for customer segmentation and targeted marketing.
•Coordinated promotional items for prospects and customers, leveraging digital platforms to achieve a wider reach and impact.
•Engaged with internal teams to optimize procedures and campaigns that fueled growth marketing initiatives.
•Collaborated closely with product and engineering teams to implement strategies aimed at driving user growth and retention, with a specific focus on digital engagement and customer journey mapping.
•Conducted thorough competitor analysis, providing actionable insights, particularly in the realm of digital marketing trends and online performance.
•Leveraged SEO and SEM strategies to enhance online visibility, drive website traffic, and improve search engine rankings.
•Led the development and execution of email marketing campaigns, utilizing data-driven insights to enhance open rates and conversions.
•Successfully set up and managed online webinars to educate and engage clients and prospects, while also coordinating and executing offline events to bolster brand presence and nurture client relationships.

Vice President Marketing  •  Morgan Stanley

January 2021 - Present

•Lead and manage all functions within B2B Marketing, and Public Relations departments, ensuring alignment with the company's strategic objectives.
•Act as a strategic partner to sales representatives, aiding in maintaining client relationships, negotiating deals, and closing transactions that necessitate marketing resources, such as custom packaging and branding solutions.
•Play a key role in marketing the company's SaaS product, by developing and implementing effective marketing strategies that have contributed to increased sales and client acquisition.
•Implement effective use of the company's CRM platform to monitor, track, and log marketing activities into customer profiles for efficient data analysis and personalized marketing.
•Direct the organization's participation in industry conferences and trade show events, ensuring meticulous planning, execution, and post-event analysis for continuous improvement and maximizing impact.

Director of Event Planning  •  Mico World

October 2020 - September 2023  

•Identified and secured partnerships with major events, including iHeart Music Festival (2021), ATL Music Festival (2022), and SXSW (2023).
•Promoted Mico’s values and offerings to address audience objectives.
•Led event planning and troubleshooting, while developing vendor relationships and revenue opportunities.
•Produced events in the live streaming industry.

Marketing Director  •  Cryptape

February 2022 - August 2023

•Developed and executed comprehensive marketing strategies to promote Cryptape's Web3 protocol, products, services, and brand.
•Led the planning, execution, and measurement of the success of marketing campaigns specifically tailored to the Web3 ecosystem.
•Identified industry trends, customer preferences, and the competitive landscape within the Web3 space to make data-driven decisions, refine marketing strategies, and uncover growth opportunities.
•Managed and provided guidance to a team of marketing professionals, setting goals, and fostering a collaborative and high-performing team environment dedicated to advancing Web3 adoption.
•Collaborated closely with cross-functional teams, including product development, sales, and customer support, to align marketing initiatives with the broader mission of advancing Web3 technology. This involved collaboration with external partners, agencies, and influencers within the Web3 community as necessary.

Marketing Assistant Manager  •  DDCC

February 2018 - June 2021 

•Managed the NetSuite System, overseeing report creation and conducting retail data analysis to optimize marketing strategies and enhance sales performance.
•Coordinated and supervised daily customer service operations, ensuring a high standard of customer support and satisfaction.
•Improved operational procedures, information flow, and product positioning to enhance overall business efficiency.
•Conducted research on emerging products and market trends, leading to the updating of merchandise offerings to align with customer preferences and industry developments.

Marketing Assistant  •  Chainmax

August 2016 - April 2017

•Supervised planning systems, financial management, and logistics to ensure smooth operations within the marketing department.
•Developed and documented advertising and marketing content on key media platforms to enhance the company's online presence and engagement.
•Managed the customer service center, ensuring exceptional client support and satisfaction.
•Assisted the CEO with scheduling and facilitated effective communication within the organization, playing a pivotal role in maintaining clear and efficient correspondence.

Marketing Associate  •  HTC

January 2016 - December 2016

•Assisted with day-to-day marketing campaign activities across multiple channels.
•Maintained marketing collateral and managed events.
•Supported the Marketing Team in achieving creative, marketing, and communications objectives.
strategies.
•Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
•Presented on current promotions to the public at events and tradeshows.

Show assistant  •  The Walt Disney Company

January 2015 - December 2015 

•Assisted in sales training and development initiatives.
•Proven ability to meet deadlines and excel under pressure.
•Proficient in managing event setups, breakdowns, and inventory.
•Collaborated with customer service to effectively resolve issues.
•Maintained a consistently professional and courteous demeanor in all interactions.

Marketing Assistance Specialist  •  East Asia 

August 2011 - September 2015

•Skilled in implementing effective customer acquisition and retention strategies.
•Demonstrated ability to generate substantial new revenue through content marketing initiatives.
•Experienced in successfully implementing comprehensive marketing plans, including product positioning, campaign strategies, and market insights.
•Proven track record of analyzing and reevaluating customer-related statistics and data for informed decision-making.
•Expertise in optimizing efficiency within support services through streamlined functions and improved communication between businesses and support teams.

Sales/Marketing Associate  •  7-Eleven

January 2013 - December 2013  

•Implemented marketing and advertising campaigns by analyzing strategies, plans, and objectives set by management, and organized the distribution of promotional materials.
•Managed on-demand marketing content and monitored lead generation.
•Supported the sales staff by implementing effective social media strategies.

Education


William Paterson University of New Jersey

Marketing/Marketing Management, General  •  2012 - 2016

Skills


  • Content Management
  • Salesforce/Share work 
  • Digital Marketing / Google Analytics 
  • Promotional Content Development 
  • Adobe Photoshop 
  • Business Development and Growth Strategies 
  • Communication and Negotiation Skills 
  • QuickBooks/Oracle NetSuite/Jira/Mail Chimp/Iterable

Languages


  • English — Native or Bilingual
  • Chinese — Native or Bilingual