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Definition of Reputation Credits
David Sebastian
Indonesia | 087853492748 | [email protected]
Over 5 years of SEO experience, sharing knowledge on TikTok.
tiktok.com/@davidsebastian__
Landing page
https://lynk.id/dscp
Work Experience
Digital Marketing Lead • InvestasiKu.id
June 2023 - Present | Jakarta
Managed seo, performance, crm, & social team. I collaborated with the Equity and Relationship Manager team to create relevant content. Maintained cost per install in Google ads.
TikTok ads specialist • Oktave.co
May 2023 - Present | Jakarta
TikTok ads
- Set up campaign, ad group, & asset for clients
- Manage and lowering cost per follower & cost per reach
- Analyzing performance & reporting to Oktave's project manager
Happy clients:
Paramount Land, Mad Milk, Verites, etc.
Digital Marketing Generalist • InvestasiKu.id
August 2021 - May 2023 | Jakarta
SEO
- Top 3 organic traffic at June 2023 (1. Ajaib, 2. Stockbit, 3. InvestasiKu.id)
- 608% organic traffic growth (Jan-May 2023)
- Successfully recovered from a traffic drop within a span of 11 months.
- Overcome traffic challenges for high-profile competitors such as Mirae Sekuritas, BCA Sekuritas, and Mandiri Sekuritas.
- Best pages (2023): 9 Naga di Indonesia, Perusahaan Nikel di Indonesia, Daftar 90 Kode Broker Saham Indonesia.
Ads
- Google UAC. Lowered CPI from Rp7,400 to Rp1,500.
- TikTok. Followers growth from 4,000 to 191,000.
- TikTok. Best Cost per follower at Rp367
- Meta. Best CPC at Rp244.
TikTok & Instagram
- Supporting ads, ideas, & content evaluation.
Other ad-hocs
I provide copywriting for:
- Google ads
- Instagram, TikTok
- Whatsapp Marketing
- In-app Push Notification
- Daily email
- Voice over
- A bit of graphic design (mostly Figma)
SEO specialist • Sampingan
January 2021 - July 2021 | Jakarta
Dominated the SERP by analyze the high volume keywords, planning content, and provided user-friendly content. Give suggestions for the creative team, UI/UX, and web developer to increasing website speed and user experience (core web vital). Support social media to increasing brand awareness and engagement.
Assisted in increasing of:
- 16.8K organic traffic in July
- 4.8K organic keywords in July
- $3.3K traffic value in July
Site audit:
- Manually audit & using Ahrefs.com
- Redirect some pages
- Fixed some technical issues like orphan page, meta tags, add schema, link building
On-page:
- Suggested methods on improving the core web vitals
- Keyword research
- Acquired competitors keyword
- Planning content
- QC articles
- Published articles
- Analyzed competitors website
Off-page:
- Manage dead backlinks
- Disavowing spammy backlinks
SEO specialist • LinovHR
December 2020 - June 2021 | Jakarta
Responsible for increase the domain and page authority. Assisted in improving site health by fixing technical issues. Suggested methods for improving social media engagement rates by doing meme marketing.
On page:
- Create content plan for LinovHR blog
- Optimizing old/underperformed articles
- Optimizing long tail keyword
- Analyzed competitors activities, pages, post, & social media
Off page:
- Create content plan for backlinks
- Work with bloggers/webmasters to backlink campaign
- Manage dead backlinks
- Disavowing spammy backlinks
SEO specialist • Sampingan
April 2020 - November 2020 | Jakarta
Assisted in increasing of:
- 9.5K organic traffic in November 2020
- 4.4K organic keywods in November 2020
- $1.1K traffic value in November 2020
Site audit:
- Manually audit by searching any broken pages
On page:
- Keyword research
- Acquired competitors keyword
- Planning content
- QCed articles
- Analyzed competitors pages
SEO specialist • CekAja.com
December 2018 - November 2020 | Jakarta
Responsible for delivering good content for Cekaja.com visitors. Planned, execute, and monitor blogs and backlink campaigns. Collaborate with article vendors/freelance writers and bloggers. I also help the intern writers.
Involved in increasing of:
- 2.3 M organic traffic in June 2020
- 752 K organic keywods in November 2020
- $400 K traffic value in November 2020
On page:
- Delivering good human-friendly content
- Keyword research
- Planning content
- Analyzing competitors
- Link building (internal link, silo page, backlink)
- Optimised underperformed content by rewrites article, check if there's any technical issue (meta tags, img & alt text, typo, etc)
Off page:
- Plans and execute backlinks campaign (dofollow & nofollow)
- Work with bloggers and agency (backlinks)
- Assist and help intern content writers
Education
Telkom University
Computer Engineering • 2015 - 2018
SMA N 1 Cilegon
Social Sciences • 2012 - 2015
Skills
- SEO
- Content Strategy
- TikTok Content Creator
- TikTok ads
- Meta ads
- Google ads
Languages
- Indonesian — Native or Bilingual
- English — Intermediate
David Sebastian
Indonesia | 087853492748 | [email protected]
Over 5 years of SEO experience, sharing knowledge on TikTok.
tiktok.com/@davidsebastian__
Landing page
https://lynk.id/dscp
Work Experience
Digital Marketing Lead • InvestasiKu.id
June 2023 - Present | Jakarta
Managed seo, performance, crm, & social team. I collaborated with the Equity and Relationship Manager team to create relevant content. Maintained cost per install in Google ads.
TikTok ads specialist • Oktave.co
May 2023 - Present | Jakarta
TikTok ads
- Set up campaign, ad group, & asset for clients
- Manage and lowering cost per follower & cost per reach
- Analyzing performance & reporting to Oktave's project manager
Happy clients:
Paramount Land, Mad Milk, Verites, etc.
Digital Marketing Generalist • InvestasiKu.id
August 2021 - May 2023 | Jakarta
SEO
- Top 3 organic traffic at June 2023 (1. Ajaib, 2. Stockbit, 3. InvestasiKu.id)
- 608% organic traffic growth (Jan-May 2023)
- Successfully recovered from a traffic drop within a span of 11 months.
- Overcome traffic challenges for high-profile competitors such as Mirae Sekuritas, BCA Sekuritas, and Mandiri Sekuritas.
- Best pages (2023): 9 Naga di Indonesia, Perusahaan Nikel di Indonesia, Daftar 90 Kode Broker Saham Indonesia.
Ads
- Google UAC. Lowered CPI from Rp7,400 to Rp1,500.
- TikTok. Followers growth from 4,000 to 191,000.
- TikTok. Best Cost per follower at Rp367
- Meta. Best CPC at Rp244.
TikTok & Instagram
- Supporting ads, ideas, & content evaluation.
Other ad-hocs
I provide copywriting for:
- Google ads
- Instagram, TikTok
- Whatsapp Marketing
- In-app Push Notification
- Daily email
- Voice over
- A bit of graphic design (mostly Figma)
SEO specialist • Sampingan
January 2021 - July 2021 | Jakarta
Dominated the SERP by analyze the high volume keywords, planning content, and provided user-friendly content. Give suggestions for the creative team, UI/UX, and web developer to increasing website speed and user experience (core web vital). Support social media to increasing brand awareness and engagement.
Assisted in increasing of:
- 16.8K organic traffic in July
- 4.8K organic keywords in July
- $3.3K traffic value in July
Site audit:
- Manually audit & using Ahrefs.com
- Redirect some pages
- Fixed some technical issues like orphan page, meta tags, add schema, link building
On-page:
- Suggested methods on improving the core web vitals
- Keyword research
- Acquired competitors keyword
- Planning content
- QC articles
- Published articles
- Analyzed competitors website
Off-page:
- Manage dead backlinks
- Disavowing spammy backlinks
SEO specialist • LinovHR
December 2020 - June 2021 | Jakarta
Responsible for increase the domain and page authority. Assisted in improving site health by fixing technical issues. Suggested methods for improving social media engagement rates by doing meme marketing.
On page:
- Create content plan for LinovHR blog
- Optimizing old/underperformed articles
- Optimizing long tail keyword
- Analyzed competitors activities, pages, post, & social media
Off page:
- Create content plan for backlinks
- Work with bloggers/webmasters to backlink campaign
- Manage dead backlinks
- Disavowing spammy backlinks
SEO specialist • Sampingan
April 2020 - November 2020 | Jakarta
Assisted in increasing of:
- 9.5K organic traffic in November 2020
- 4.4K organic keywods in November 2020
- $1.1K traffic value in November 2020
Site audit:
- Manually audit by searching any broken pages
On page:
- Keyword research
- Acquired competitors keyword
- Planning content
- QCed articles
- Analyzed competitors pages
SEO specialist • CekAja.com
December 2018 - November 2020 | Jakarta
Responsible for delivering good content for Cekaja.com visitors. Planned, execute, and monitor blogs and backlink campaigns. Collaborate with article vendors/freelance writers and bloggers. I also help the intern writers.
Involved in increasing of:
- 2.3 M organic traffic in June 2020
- 752 K organic keywods in November 2020
- $400 K traffic value in November 2020
On page:
- Delivering good human-friendly content
- Keyword research
- Planning content
- Analyzing competitors
- Link building (internal link, silo page, backlink)
- Optimised underperformed content by rewrites article, check if there's any technical issue (meta tags, img & alt text, typo, etc)
Off page:
- Plans and execute backlinks campaign (dofollow & nofollow)
- Work with bloggers and agency (backlinks)
- Assist and help intern content writers
Education
Telkom University
Computer Engineering • 2015 - 2018
SMA N 1 Cilegon
Social Sciences • 2012 - 2015
Skills
- SEO
- Content Strategy
- TikTok Content Creator
- TikTok ads
- Meta ads
- Google ads
Languages
- Indonesian — Native or Bilingual
- English — Intermediate