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Definition of Reputation Credits
Overview
I create content for websites and mobile applications. 14 years of experience into Web & Mobile Content Management, Team Management and Social Media. Exceptional writing and copy-editing skills, as well as in-depth knowledge of news-gathering, publishing tools, content management and technologies.
Work Experience
September 2020 - Present
Manager Content Management and Operations
Xiaomi Technology
Plan and optimize the content quality of assigned video categories
Optimize the logic of regional language auditing and auditors’ ability.
Improve the accuracy of language tags.
Review the high impression of the content and ensure quality and safety.
Quality reviews - providing solutions on how to improve quality
Coordination with senior stakeholders, based out of HQ in Beijing
Content acquisition
MCN identification
The content providing agencies onboarding (settling prices, sharing content requirements and reviewing)
Agency management on a day-to-day basis
Issue resolution and feedback sharing on a day-to-day basis
Data analysis - to bring out what is working on the platform and what is not and then take necessary actions.
November 2020 - March 2021
Sr Manager Content
DrJob
Shown 20 % growth across in the first month
Collaborated with industry leaders for interviews
Setting guidelines for the tone, style and voice of all brand content
Created blog calendar after thorough market analysis
Improving and maintaining content for all touchpoints (online, social media, email, video, and print are the key ones)
Working closely with business managers to understand business objectives clearly and help build a roadmap for content, short and long term
Guiding and editing the work of a team of writers
August 2019 - September 2020
Content Manager
SHAREit Technology
SHAREit - better known as the files sharing app has ventured into video content a few years back and since then there has been no looking back.
Tapping the target group with relevant video content.
Achieved highest CTR while handling the OTT partner (VOOT)
account.
Managing a team of editors.
Monitoring video content quality to ensure community ecological security.
Analyse data, feedback problems & handle the necessary escalation and form a quality inspection report.
Work closely & hand in hand with other departments to respond immediately to relevant operations' needs.
Participate in the development of quality inspection standards and continuously optimise the process and system platform.
Coordination with senior stakeholders, based out of HQ in Beijing.
February 2019 - July 2019
Content - Lead Consultant
Aureans Analytics
Aureans - a UK based tech firm with operations in India. The company boasts of their two major products - Babbles a social app that lets its users be anonymous and Raajneeti a platform for politically oriented people to rate leaders and debate over burning issues.
Part of the core team responsible for launching the app
Research and writing technical information-based material for technical teams and users.
Coordinating with design teams (UI/UX) for adding or updating features on the app and website.
Creating surveys to analyse voters’ thinking pattern
Providing promotional content for creatives, app notifications
Research on leaders’ political journey and personal as well
Interaction with users on Raajneeti & Babbles
We achieved the accurate data for 2019 exit polls
June 2018 - February 2019
Head - Social and Content Partnership
Moppomobi Technologies Pvt Ltd
Moppomobi - a Chinese entity with a digital wing in India. They have lifestyle & entertainment-based apps and website.
Handling the company's social presence (Facebook, Twitter, Instagram, Pinterest and Google+) promoting content
Coordinating with the China team for social media campaigns
Overseeing the promotion to increase downloads and retain the users
Responding to users' queries and providing them solutions
Creating the content calendar and develop story packages
Liaising with the content and design to plan for events
Providing content for video production and other multimedia products (from developing the idea to the post-production stage)
Collaborating with PR agencies and content vendors for content partnership
April 2018 - June 2018
Content Manager
Moppomobi Technologies Pvt Ltd
Research and compile news stories, write and edit news reports, commentaries and feature stories
Planning and editing of online publication in accordance with editorial policies and guidelines
Writing, editing and developing story ideas for the team.
Launched Hindi service, which was not only well-received but also gained the highest pageviews
Tie-ups with photographers, freelancers and news agencies.
Website review for daily reports.
Coordination with the social media team, designers, video editors.
April 2017 - March 2018
Freelance SEO Writer and Proof Reader
Algoritz Technologies
Algoritz Technologies- a Chennai based digital marketing company with clients based out of US and Canada. Algoritz caters to all kinds of SEO needs - barristers, waterproofing experts, takeaways, rehabilitation homes, dentists, medical practitioners, paperless labour management systems and so on...
Sifting through the meta details, keywords and key phrases
Researching and writing technical information-based
Case Studies for Corporate purposes Writing Search Engine
Optimisation friendly guest blogs
Rewriting meta descriptions and suggesting trending keywords
October 2016 - March 2017
Sr. Writer
Connected to India
Connected to India - a Singapore-based media firm that writes about Indians across the world
As assignment lead, writing, editing and developing story ideas for the team.
Writing about Indian diaspora across the world while focusing on South East Asia, UK, USA and Dubai.
Research and compile news stories, write and edit news reports, commentaries and feature stories.
Planning and editing of onlinepublicationin accordancewith editorial policies and guidelines
Reviewing books, films, music
Collecting and analysing facts about newsworthy events from interviews and printed matter
Website review for daily reports.
Coordination with technical team, international PR agencies, freelancers
July 2013 - July 2016
Sr. Content Writer
India TV
Heading Entertainment and Lifestyle section
Research and compile news stories, write and edit news reports, commentaries and feature stories
Planning and editing of online publication in accordance with editorial policies and guidelines
Collecting and analysing facts about newsworthy
Bollywood events from interviews and printed matter
Planning and implementing new strategies
Reviewing copy to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content
Critically discussing daily newstopics in website editorial columns and reviewing books and films
Coordination with design and technical teams
April 2010 - July 2013
Sr. Sub Editor
India Today
Coordination with internal and external photographers
Curating slideshows for breaking news & live events.
Composing feature stories for online presentation
Researching and writing technical, information-based material and documentation for multimedia products.
Creating photo galleriesunder Entertainment and Lifestyle section celebrity birthday features, wedding galleries, photo articles and more
Creating quizzes, survey pages.
Interviewing films and television actors, singers and other celebrities
November 2009 - April 2010
Sr. Copy Editor
NDTV
Working with the Entertainment desk.
Composing feature stories
Interviewing films and television actors, singers and other celebrities
Critically discussing daily newstopics in website editorial columns and reviewing books and films
Researching and writing technical, information-based material and documentation for multimedia products
Updating Content on Good Times website
November 2005 - November 2009
Sr. Copy Editor
Hindustan Times
Feature writing and editing
Critically discussing daily news topics in website editorial columns and reviewing books and films
Collecting and analysing facts about newsworthy events from interviews, printed matter and observations
Researching and writing technical, information-based material and documentation for multimedia products
Writing scripts for the videos
Creating polls, quizzes, surveys and contest pages
Writing Entertainment reports, commentaries, articles and feature stories
Education
2007 - 2008
IGNOU
Post Graduate Diploma in Journalism and Mass Communication
Sep 2018 - Jun 2020
C. C.S University
Bachelors in Journalism and Mass communication
Skills
User Experience
- User testing
- Web usability
Product
- Competitor analysis
- Business research
Language
- English
Hindi
Overview
I create content for websites and mobile applications. 14 years of experience into Web & Mobile Content Management, Team Management and Social Media. Exceptional writing and copy-editing skills, as well as in-depth knowledge of news-gathering, publishing tools, content management and technologies.
Work Experience
September 2020 - Present
Manager Content Management and Operations
Xiaomi Technology
Plan and optimize the content quality of assigned video categories
Optimize the logic of regional language auditing and auditors’ ability.
Improve the accuracy of language tags.
Review the high impression of the content and ensure quality and safety.
Quality reviews - providing solutions on how to improve quality
Coordination with senior stakeholders, based out of HQ in Beijing
Content acquisition
MCN identification
The content providing agencies onboarding (settling prices, sharing content requirements and reviewing)
Agency management on a day-to-day basis
Issue resolution and feedback sharing on a day-to-day basis
Data analysis - to bring out what is working on the platform and what is not and then take necessary actions.
November 2020 - March 2021
Sr Manager Content
DrJob
Shown 20 % growth across in the first month
Collaborated with industry leaders for interviews
Setting guidelines for the tone, style and voice of all brand content
Created blog calendar after thorough market analysis
Improving and maintaining content for all touchpoints (online, social media, email, video, and print are the key ones)
Working closely with business managers to understand business objectives clearly and help build a roadmap for content, short and long term
Guiding and editing the work of a team of writers
August 2019 - September 2020
Content Manager
SHAREit Technology
SHAREit - better known as the files sharing app has ventured into video content a few years back and since then there has been no looking back.
Tapping the target group with relevant video content.
Achieved highest CTR while handling the OTT partner (VOOT)
account.
Managing a team of editors.
Monitoring video content quality to ensure community ecological security.
Analyse data, feedback problems & handle the necessary escalation and form a quality inspection report.
Work closely & hand in hand with other departments to respond immediately to relevant operations' needs.
Participate in the development of quality inspection standards and continuously optimise the process and system platform.
Coordination with senior stakeholders, based out of HQ in Beijing.
February 2019 - July 2019
Content - Lead Consultant
Aureans Analytics
Aureans - a UK based tech firm with operations in India. The company boasts of their two major products - Babbles a social app that lets its users be anonymous and Raajneeti a platform for politically oriented people to rate leaders and debate over burning issues.
Part of the core team responsible for launching the app
Research and writing technical information-based material for technical teams and users.
Coordinating with design teams (UI/UX) for adding or updating features on the app and website.
Creating surveys to analyse voters’ thinking pattern
Providing promotional content for creatives, app notifications
Research on leaders’ political journey and personal as well
Interaction with users on Raajneeti & Babbles
We achieved the accurate data for 2019 exit polls
June 2018 - February 2019
Head - Social and Content Partnership
Moppomobi Technologies Pvt Ltd
Moppomobi - a Chinese entity with a digital wing in India. They have lifestyle & entertainment-based apps and website.
Handling the company's social presence (Facebook, Twitter, Instagram, Pinterest and Google+) promoting content
Coordinating with the China team for social media campaigns
Overseeing the promotion to increase downloads and retain the users
Responding to users' queries and providing them solutions
Creating the content calendar and develop story packages
Liaising with the content and design to plan for events
Providing content for video production and other multimedia products (from developing the idea to the post-production stage)
Collaborating with PR agencies and content vendors for content partnership
April 2018 - June 2018
Content Manager
Moppomobi Technologies Pvt Ltd
Research and compile news stories, write and edit news reports, commentaries and feature stories
Planning and editing of online publication in accordance with editorial policies and guidelines
Writing, editing and developing story ideas for the team.
Launched Hindi service, which was not only well-received but also gained the highest pageviews
Tie-ups with photographers, freelancers and news agencies.
Website review for daily reports.
Coordination with the social media team, designers, video editors.
April 2017 - March 2018
Freelance SEO Writer and Proof Reader
Algoritz Technologies
Algoritz Technologies- a Chennai based digital marketing company with clients based out of US and Canada. Algoritz caters to all kinds of SEO needs - barristers, waterproofing experts, takeaways, rehabilitation homes, dentists, medical practitioners, paperless labour management systems and so on...
Sifting through the meta details, keywords and key phrases
Researching and writing technical information-based
Case Studies for Corporate purposes Writing Search Engine
Optimisation friendly guest blogs
Rewriting meta descriptions and suggesting trending keywords
October 2016 - March 2017
Sr. Writer
Connected to India
Connected to India - a Singapore-based media firm that writes about Indians across the world
As assignment lead, writing, editing and developing story ideas for the team.
Writing about Indian diaspora across the world while focusing on South East Asia, UK, USA and Dubai.
Research and compile news stories, write and edit news reports, commentaries and feature stories.
Planning and editing of onlinepublicationin accordancewith editorial policies and guidelines
Reviewing books, films, music
Collecting and analysing facts about newsworthy events from interviews and printed matter
Website review for daily reports.
Coordination with technical team, international PR agencies, freelancers
July 2013 - July 2016
Sr. Content Writer
India TV
Heading Entertainment and Lifestyle section
Research and compile news stories, write and edit news reports, commentaries and feature stories
Planning and editing of online publication in accordance with editorial policies and guidelines
Collecting and analysing facts about newsworthy
Bollywood events from interviews and printed matter
Planning and implementing new strategies
Reviewing copy to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content
Critically discussing daily newstopics in website editorial columns and reviewing books and films
Coordination with design and technical teams
April 2010 - July 2013
Sr. Sub Editor
India Today
Coordination with internal and external photographers
Curating slideshows for breaking news & live events.
Composing feature stories for online presentation
Researching and writing technical, information-based material and documentation for multimedia products.
Creating photo galleriesunder Entertainment and Lifestyle section celebrity birthday features, wedding galleries, photo articles and more
Creating quizzes, survey pages.
Interviewing films and television actors, singers and other celebrities
November 2009 - April 2010
Sr. Copy Editor
NDTV
Working with the Entertainment desk.
Composing feature stories
Interviewing films and television actors, singers and other celebrities
Critically discussing daily newstopics in website editorial columns and reviewing books and films
Researching and writing technical, information-based material and documentation for multimedia products
Updating Content on Good Times website
November 2005 - November 2009
Sr. Copy Editor
Hindustan Times
Feature writing and editing
Critically discussing daily news topics in website editorial columns and reviewing books and films
Collecting and analysing facts about newsworthy events from interviews, printed matter and observations
Researching and writing technical, information-based material and documentation for multimedia products
Writing scripts for the videos
Creating polls, quizzes, surveys and contest pages
Writing Entertainment reports, commentaries, articles and feature stories
Education
2007 - 2008
IGNOU
Post Graduate Diploma in Journalism and Mass Communication
Sep 2018 - Jun 2020
C. C.S University
Bachelors in Journalism and Mass communication
Skills
User Experience
- User testing
- Web usability
Product
- Competitor analysis
- Business research
Language
- English
Hindi