Business Project management  •  國泰集團 - 神坊資訊股份有限公司 Symphox Information

Nov 2023 - now

Commercial team - Senior content executive  •  德商foodpanda 富胖達股份有限公司

Jul 2020 - now

• 3+ years of Content Marketing
  • Brand Marketing
    • Management of Key account brands such as Mos burger, Cold Stone, Mister Donut etc. content marketing
    • Provide marketing suggestions & CVR tips for brands
  • Conversion Rate
    • Optimizing foodpanda front-end content to improve the Conversion rate in campaign
    • Implementing effective marketing campaigns to reach target audiences and drive brand launch new function (Pick-up)
      
    • Integrate customer data and use Tableau tool for analyzing customer campaign performance
  • Partnership Sample Marketing
    • Brands 白蘭氏三得利 
    • Coca‑Cola 太古可口可樂
    • 統一集團茶裏王
• 3+ years of Team Management
  • leading a team of 4 agents from Indonesia, 3 agents from Malaysia, and 1 assistant from Taiwan
  • This includes executing marketing campaigns across all platforms, data analysis, and achieving various project objectives
  • led the team member execution of training programs and workshop more than 20 times
    
• Process optimization
  • Develop and maintain BigQuery SQL for campaign data tracking, resulting in a 85% in process time
  • Utilize Google Looker Studio to ensure agents' quality assurance standards were met, the error rate from 0.93% to 0.02% in less than 5 months
  • Formulated the Salesforce review process to decline the rejection rate from 11.07% to 6.7%
• Cross-functional communication
  • Familiar with cross-functional team partnership, ability to manage projects to hit the goal in time
    • Sales team
    • Account management team
    • Growth Marketing team 
    • Product team
    • foodpanda regional team
    • foodpanda headquarters

Commercial team - Trade marketing executive  •  德商foodpanda 富胖達股份有限公司

May 2019 - Jul 2020

• Built from scratch
  • 1.5 year of sales experience, including competitive analysis, creating sales kits, POSM, creating marketing campaigns strategy, and selling Ads exposure process
  • Business development through designing Kitchenware to OEM companies, and sell to vendors
    
• Customer development
  • Selling Ads (CPC, in-apps-push, banner, carousel) to local vendors to increase Non-Commission Revenue
  • Specialize in local vendors account management and engagement vendor funded campaign
• Customer Relationship Management  
  • Project management and professional consulting support for vendors
  • Initiate vendors' conference events with a 90% satisfaction rate
  • Provide consultation to vendors on deal strategy by analyzing performance

Social media marketing Specialist  •  Dandelion Hope Foundation 蒲公英希望基金會

May 2018 - Apr 2019

• Built up this brand from 0 to 1
• Curated user-generated content for social media platforms to boost content reach by 40％ in less than 6 months
• Social media marketing and management, Facebook fan page grew 160%
• Collaborated with design and content teams to develop social media content
• Developed online/offline campaigns
• Filmed, edited, and produced
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