Contorion GmbH (03.2020 - Present)

• Led mission focusing on search optimisation
• Created 

Zalando SE (06.2018 - 02.2020)

• Led the product discovery, validation, MVP definition and development of an internal tool for Search Experience optimisation and analysis with a customer facing approach
• Press release for the Vision of the tooling strategy for the next years
• Responsible for a team of 2 engineers and one analyst.
• Instilling the 4 Ds approach into the daily practice of our product.
  
• Partnered with different department to conduct user studies to determine core MVP features and long term optimisation.

Search quality specialist

Zalando SE (05.2017 - 06.2018)

• Support Search engineering with the release of a new search engine across all countries on app, mobile and desktop in a agile environment ( user story, acceptance criteria creation, sprint processes)
• User research to understand customer intent on a search page
  
• Analysing data to identify issues patterns for queries
• Defining communication processes for the team (team is growing from 4 to 12 people ) and for stakeholders in agile environment 
• Creating a WIKI to document material for the team and for the stakeholders
• On boarding newbies and mentor the team into their development
• Moderator on workshops/retrospectives 

Conversion rate optimisation / UX Project Manager 

Zalando SE (07.2012 - 04.2017)

• Manage cross-department projects to improve the user experience and conversion rate across the whole Conversion Funnel
• Drive A/B testing programs to continually improve ad and channel performance A/B test targeting, content, copy & creative among other strategies to continually improve performance
  
• Work with channel specific marketers (SEO, Paid, email, Social media) to optimise each channel and increase conversion rates
• Customer experience optimisation across store interface concepts such as internal search, navigation and sorting. 
• Use analytics data, insight and best practice to report on site effectiveness and to inform recommendations to support marketing and product developments
  

SEM Manager

Maryme GmbH (10.2011 - 02.2012)

• SEM Manager for 6 different price comparison websites. 
  
• Responsible for one intern for the French market. 
  
• Building bidding strategy and efficient list of keywords. 
  
• Supporting SEO team by creating content articles. 

SEM Junior Manager

• SEM manager for Groupon Italy. 
  
• Daily optimisation and creation of campaigns  based on KPIs analysis and reports. 
  
• Management of AdGroups according to the management budget decisions.

Online Marketing Internship

Internship in online marketing management of a dating website and a strategic life simulation game. Responsible for the acquisition of long tail partners and SEO, SEM.