Head Product Operation Manager - GAMES, Southeast Asia  •  OPPO Indonesia

Product Manager in operations combines traditional product management responsibilities with a special focus on GAME promotion and content optimization in the dynamic Southeast Asian market. involves local testing, gathering requirements from a local market, surveys, and sharing insights through forum group discussions in an Agile environment. Plays a pivotal part in driving product success and growth in an ever-evolving business landscape

Work Experience: https://shorturl.at/juwBH
AIGC Experience: https://shorturl.at/fhUV8

• Planned, configured, maintained, monitored, and managed all contents in OPPO internet services.
• Monitor and analyze product performance metrics, providing insights and actionable recommendations to improve product functionality and user experience.
• Prepare and present detailed product reports and performance metrics to senior management.
• Research and analyze various trends in the market, including user behavior, and provide insights to the internal team.
• Provide operational support for in-app events, including dissemination of functionalities through documentation.
• Report and monitor any problem encountered inside the internet platforms.
• Released & managed the first OPPO game, "World of Immortal," in multiple countries with 1 million pre-order numbers.
• Assist in the mobile application and game testing, ensuring a bug-free user experience.
• Involvement in AIGC research team to solve ad material problems.
• Experience using artwork AI platform.
• Contribute ideas and design artwork to the overall direction.
• Design for marketing media of our online platform, particularly in creating banners and other collaterals to be uploaded to the application.
• Innovation to redefine a design within the constraints of cost and time.
• Team leader for Games. Reported to the Country Manager and collaborated with various teams. Work with engineers to design & implement solutions.
• Tools: Data. Ai, OPPO analytics, AIGC tools, Confluence, Asana, Figma, Midjourney, ChatGPT, Canva, and Google Office.

Product Manager Theme Store Indonesia-OPPO/Realme  •  OPPO

Work  Experience Portfolio: https://shorturl.at/JKW36 

- Creating a go-to-market strategy for Theme store Indonesia for OPPO and
Realme phones such as:
1. The target market and niches.
2. Product Value.
3. Pricing strategy level and product roadmap (backlog, requirement, stories, acceptance criteria, future improvement)
4. Competitor and global market share analysis.
5. Localize operation & and promotion strategy for Indonesia.
- Sync operation with the OPPO China Headquarters team.
- Big data-oriented for support decisions.
6. Aftersales, extract product demand and quality operation to increase product experience.
7. Build and manage a local team to accomplish the goal.
As the leader of the Indonesia Theme Store Strategy, I successfully transitioned the OPPO theme store to paid themes, expanded our product range, increased user engagement, and executed various promotions to achieve revenue targets and drive business impact.

September 2019 - July 2021

Project Manager Content Growth - BABE -Bytedance  •  ByteDance

In my primary role, I focus on expanding media sources for articles and video content crawling. My responsibilities include:
Work experience Portfolio: https://shorturl.at/dGKTY 
1. Planning and Research how to increase the amount of content for BABE and Buzzup Indonesia
2. Work with the IT team to deliver designed concepts on How, Where, When, Why, and What to increase.
- What (What kind type of video and article topic will be focused)
- Why (Why do We need to focus on this kind of topic or category to get increases)
- Where ( Where We can get the type of content We need? Social media platform? Google? etc)
- When (When to prioritize find this type, topic, and category of content)
- How (How we get them? using keyword, tag, location, title, etc)
After setting the 4W 1 H concept. Directly work together with the head of IT Content growth and CTO to set up,
create and deliver what We need.
3. Sampling from source crawled and working with the content team to review source crawled ( Pass or not)
4. Work with the IT team to modify the next crawler to improve source crawled based on data collected from
the content team review ( how source/channel patterns which always rejected by the content team and what kind of source/channel which always accepted by the content team.
5. Fullfill and deliver KPI from CTO
6. Analyze daily content growth

August 2017 - September 2019

Product Manager Video BABE  •  Mainspring Technology

In my role as a Product Manager for Video at BABE, I played a crucial part in developing and managing our video content strategy. My responsibilities included:1. Setting up, planning, and executing video for BABE from scratch
2. Coordinate with the Product Team (Head of Product, UX & UI Design team, and of course with IT client
and backend developer)
3. Make a plan and do some research (collaborate with data analyst) to determine what kind of
video will work for BABE user
4. Do some testing with digital marketing to ensure which type of content will attract targeted segmented
BABE user
5. Finding appropriate sources from YouTube (first phase) and other social media platforms
(FB, Google, Twitter, Instagram) Next phase Detailed on my content growth job description
5. Work with the IT Team to Create and set up tools for Video Content operation ( Daily operations, Reporting
and monitoring data dashboard)
6. Starting from 1 person (myself) now the Video team has 3 specialist groups (Push, Labeling and Evaluation
Team) with members 3 - 7 working as shifts.
7. Work with the team coordinator, head of content, and product team to maintain perfect
guidelines, workflow, and network for daily, monthly, and yearly operation
8. Make sure video content teamwork fulfills KPI and the video system is working well
9. Monitoring product, finding bugs, and update constantly

February 2016 - August 2017

Social Media Specialist & Webapp Admin  •  Mainspring Technology

1. Engage and connect with targeted virtual communities and network users.
2. Enhance reader engagement and boost website traffic.
3. Develop and implement a competitive social media strategy.
4. Stay updated with the latest news and trends across social media platforms.
5. Create, edit, publish, and share daily content on BBM, Facebook, Twitter, Google+, and Instagram.
BABE Social Media Links:
Facebook: https://www.facebook.com/BeritaBaBe
Instagram: https://www.instagram.com/bacaberita_babe
Twitter: https://twitter.com/BeritaBaBe
YouTube: https://www.youtube.com/babecoid
BBM Channel: C0045AE8D
Google+: https://plus.google.com/+BaBecoid
Additional Responsibilities:

6. Monitor competitors' activities.
7. Establish and optimize company pages on each platform to increase content visibility.
8. Continuously improve performance by capturing and analyzing relevant social data, metrics, insights, and best practices.
9. Collaborate with various departments, including customer and partner relations, marketing, content, and IT, to coordinate and manage actions effectively.

October 2015 - August 2017

Digital Specialist  •  PT. Kogara Prima Media

Job Responsibilities:

1. Manage Websites Content
2. Social Media Management
3. Review & Analyze Problem Analytic and Giving Suggestion
4. Search Engine Marketing, E-mail marketing, Content Management and Marketing
5. Event & Promo Handle
6. Digital Media Marketing
7. Develop Digital Media
8. Test & Optimize New Website

January 2015 - October 2015

Web Analyst  •  gilova

Test new website
Measure, analysis, and reporting web data
Maintain website
Off-site analysis and On-site analysis
Optimize web
Search, reporting of problem, error and bug

April 2014 - December 2014

Digital Marketing and Social Media  •  Gilova Indonesia

Create digital & social media ads
Maintain, managing & measure framework
Define data, content, engagement, integration, social media strategy,
Research, experiment and situation analysis
Push communications by e-mail marketing, social channels, display advertising
Review and Insight analytic

July 2014 - November 2014

UX Designer and UX testing  •  Gilova Indonesia

Design system user experience
A/B testing system
Testing user experience
Research, experiment and analysis

July 2014 - November 2014