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Definition of Reputation Credits
Ilham Kurniawan
My diverse experience spans product management, content growth, digital marketing, and social media strategy across various industries. This journey underscores my adaptability and proficiency in driving impactful strategies in the ever-evolving landscape of digital business.
Product Management Proficiency (BABE-Mainspring):
During my two-year tenure as a Product Manager at BABE-Mainspring, I refined my abilities in crafting product roadmaps, collaborating with multifaceted teams, and conducting extensive market research. My role involved close coordination with content product teams, UI/UX specialists, and IT developers to introduce innovative features and ensure the safety and quality of platform content. Diligently monitoring client-side products, I swiftly addressed issues and implemented updates based on user feedback.
Content Growth Strategist (BABE - Bytedance):
Subsequently, I dedicated two years to driving the Content Growth project at BABE - Bytedance. Here, I focused on expanding the platform's content inventory, including articles and videos. Collaborating closely with the IT team as product owner, I ensured the legality of crawled content and devised strategies to enhance content sourcing and quality. My analytical acumen was vital in tracking content growth progress and optimizing content management systems.
Theme Store and Gaming Enthusiast (OPPO):
My tenure at OPPO encompassed diverse roles in Theme Store SEA and the Gaming division. In Theme Store SEA, I played a pivotal role in its inception and transition to a paid content model. I diversified content offerings and executed engaging promotional campaigns. Within the gaming sector, I contributed to OPPO's gaming ecosystem, fostering collaboration with game clients, as product manager enhancing the Game Center platform, and overseeing the incubation of online games from pre-order to release.
AI and Graphics Expertise (AIGC):
My profound interest in artificial intelligence, especially in graphics applications, led me to lead AIGC initiatives in SEA. Leveraging advanced AI tools like ChatGPT, Bard.ai, Midjourney, and Canva, as product owner I significantly reduced design requirements. My passion for AI extended to knowledge sharing through training and cross-business integration, streamlining tasks, enhancing performance, and reducing workloads.
With a decade of experience and a proven track record in dynamic environments, I am well-prepared to tackle fresh challenges and foster innovation in product and content management
Work Experience
Head Product Operation Manager - GAMES, Southeast Asia • OPPO Indonesia
Product Manager in operations combines traditional product management responsibilities with a special focus on GAME promotion and content optimization in the dynamic Southeast Asian market. involves local testing, gathering requirements from a local market, surveys, and sharing insights through forum group discussions in an Agile environment. Plays a pivotal part in driving product success and growth in an ever-evolving business landscape
Work Experience: https://shorturl.at/juwBH
AIGC Experience: https://shorturl.at/fhUV8
- Planned, configured, maintained, monitored, and managed all contents in OPPO internet services.
- Monitor and analyze product performance metrics, providing insights and actionable recommendations to improve product functionality and user experience.
- Prepare and present detailed product reports and performance metrics to senior management.
- Research and analyze various trends in the market, including user behavior, and provide insights to the internal team.
- Provide operational support for in-app events, including dissemination of functionalities through documentation.
- Report and monitor any problem encountered inside the internet platforms.
- Released & managed the first OPPO game, "World of Immortal," in multiple countries with 1 million pre-order numbers.
- Assist in the mobile application and game testing, ensuring a bug-free user experience.
- Involvement in AIGC research team to solve ad material problems.
- Experience using artwork AI platform.
- Contribute ideas and design artwork to the overall direction.
- Design for marketing media of our online platform, particularly in creating banners and other collaterals to be uploaded to the application.
- Innovation to redefine a design within the constraints of cost and time.
- Team leader for Games. Reported to the Country Manager and collaborated with various teams. Work with engineers to design & implement solutions.
- Tools: Data. Ai, OPPO analytics, AIGC tools, Confluence, Asana, Figma, Midjourney, ChatGPT, Canva, and Google Office.
Product Manager Theme Store Indonesia-OPPO/Realme • OPPO
Work Experience Portfolio: https://shorturl.at/JKW36
- Creating a go-to-market strategy for Theme store Indonesia for OPPO and
Realme phones such as:
1. The target market and niches.
2. Product Value.
3. Pricing strategy level and product roadmap (backlog, requirement, stories, acceptance criteria, future improvement)
4. Competitor and global market share analysis.
5. Localize operation & and promotion strategy for Indonesia.
- Sync operation with the OPPO China Headquarters team.
- Big data-oriented for support decisions.
6. Aftersales, extract product demand and quality operation to increase product experience.
7. Build and manage a local team to accomplish the goal.
As the leader of the Indonesia Theme Store Strategy, I successfully transitioned the OPPO theme store to paid themes, expanded our product range, increased user engagement, and executed various promotions to achieve revenue targets and drive business impact.
September 2019 - July 2021
Project Manager Content Growth - BABE -Bytedance • ByteDance
In my primary role, I focus on expanding media sources for articles and video content crawling. My responsibilities include:
Work experience Portfolio: https://shorturl.at/dGKTY
1. Planning and Research how to increase the amount of content for BABE and Buzzup Indonesia
2. Work with the IT team to deliver designed concepts on How, Where, When, Why, and What to increase.
- What (What kind type of video and article topic will be focused)
- Why (Why do We need to focus on this kind of topic or category to get increases)
- Where ( Where We can get the type of content We need? Social media platform? Google? etc)
- When (When to prioritize find this type, topic, and category of content)
- How (How we get them? using keyword, tag, location, title, etc)
After setting the 4W 1 H concept. Directly work together with the head of IT Content growth and CTO to set up,
create and deliver what We need.
3. Sampling from source crawled and working with the content team to review source crawled ( Pass or not)
4. Work with the IT team to modify the next crawler to improve source crawled based on data collected from
the content team review ( how source/channel patterns which always rejected by the content team and what kind of source/channel which always accepted by the content team.
5. Fullfill and deliver KPI from CTO
6. Analyze daily content growth
August 2017 - September 2019
Product Manager Video BABE • Mainspring Technology
In my role as a Product Manager for Video at BABE, I played a crucial part in developing and managing our video content strategy. My responsibilities included:1. Setting up, planning, and executing video for BABE from scratch
2. Coordinate with the Product Team (Head of Product, UX & UI Design team, and of course with IT client
and backend developer)
3. Make a plan and do some research (collaborate with data analyst) to determine what kind of
video will work for BABE user
4. Do some testing with digital marketing to ensure which type of content will attract targeted segmented
BABE user
5. Finding appropriate sources from YouTube (first phase) and other social media platforms
(FB, Google, Twitter, Instagram) Next phase Detailed on my content growth job description
5. Work with the IT Team to Create and set up tools for Video Content operation ( Daily operations, Reporting
and monitoring data dashboard)
6. Starting from 1 person (myself) now the Video team has 3 specialist groups (Push, Labeling and Evaluation
Team) with members 3 - 7 working as shifts.
7. Work with the team coordinator, head of content, and product team to maintain perfect
guidelines, workflow, and network for daily, monthly, and yearly operation
8. Make sure video content teamwork fulfills KPI and the video system is working well
9. Monitoring product, finding bugs, and update constantly
February 2016 - August 2017
Social Media Specialist & Webapp Admin • Mainspring Technology
1. Engage and connect with targeted virtual communities and network users.
2. Enhance reader engagement and boost website traffic.
3. Develop and implement a competitive social media strategy.
4. Stay updated with the latest news and trends across social media platforms.
5. Create, edit, publish, and share daily content on BBM, Facebook, Twitter, Google+, and Instagram.
BABE Social Media Links:
Facebook: https://www.facebook.com/BeritaBaBe
Instagram: https://www.instagram.com/bacaberita_babe
Twitter: https://twitter.com/BeritaBaBe
YouTube: https://www.youtube.com/babecoid
BBM Channel: C0045AE8D
Google+: https://plus.google.com/+BaBecoid
Additional Responsibilities:
6. Monitor competitors' activities.
7. Establish and optimize company pages on each platform to increase content visibility.
8. Continuously improve performance by capturing and analyzing relevant social data, metrics, insights, and best practices.
9. Collaborate with various departments, including customer and partner relations, marketing, content, and IT, to coordinate and manage actions effectively.
October 2015 - August 2017
Digital Specialist • PT. Kogara Prima Media
Job Responsibilities:
1. Manage Websites Content
2. Social Media Management
3. Review & Analyze Problem Analytic and Giving Suggestion
4. Search Engine Marketing, E-mail marketing, Content Management and Marketing
5. Event & Promo Handle
6. Digital Media Marketing
7. Develop Digital Media
8. Test & Optimize New Website
January 2015 - October 2015
Web Analyst • gilova
Test new website
Measure, analysis, and reporting web data
Maintain website
Off-site analysis and On-site analysis
Optimize web
Search, reporting of problem, error and bug
April 2014 - December 2014
Digital Marketing and Social Media • Gilova Indonesia
Create digital & social media ads
Maintain, managing & measure framework
Define data, content, engagement, integration, social media strategy,
Research, experiment and situation analysis
Push communications by e-mail marketing, social channels, display advertising
Review and Insight analytic
July 2014 - November 2014
UX Designer and UX testing • Gilova Indonesia
Design system user experience
A/B testing system
Testing user experience
Research, experiment and analysis
July 2014 - November 2014
Junior Programmer • Power Brand Communication
Tester and Design Planning Application System KOMHOR (Komunikasi Horizontal Giant)
April 2013 - June 2013
Education
BINUS University
Field of study
2010 - 2014
Senior high school SMA 4 South Tangerang
Field of study
2007 - 2010
Ilham Kurniawan
My diverse experience spans product management, content growth, digital marketing, and social media strategy across various industries. This journey underscores my adaptability and proficiency in driving impactful strategies in the ever-evolving landscape of digital business.
Product Management Proficiency (BABE-Mainspring):
During my two-year tenure as a Product Manager at BABE-Mainspring, I refined my abilities in crafting product roadmaps, collaborating with multifaceted teams, and conducting extensive market research. My role involved close coordination with content product teams, UI/UX specialists, and IT developers to introduce innovative features and ensure the safety and quality of platform content. Diligently monitoring client-side products, I swiftly addressed issues and implemented updates based on user feedback.
Content Growth Strategist (BABE - Bytedance):
Subsequently, I dedicated two years to driving the Content Growth project at BABE - Bytedance. Here, I focused on expanding the platform's content inventory, including articles and videos. Collaborating closely with the IT team as product owner, I ensured the legality of crawled content and devised strategies to enhance content sourcing and quality. My analytical acumen was vital in tracking content growth progress and optimizing content management systems.
Theme Store and Gaming Enthusiast (OPPO):
My tenure at OPPO encompassed diverse roles in Theme Store SEA and the Gaming division. In Theme Store SEA, I played a pivotal role in its inception and transition to a paid content model. I diversified content offerings and executed engaging promotional campaigns. Within the gaming sector, I contributed to OPPO's gaming ecosystem, fostering collaboration with game clients, as product manager enhancing the Game Center platform, and overseeing the incubation of online games from pre-order to release.
AI and Graphics Expertise (AIGC):
My profound interest in artificial intelligence, especially in graphics applications, led me to lead AIGC initiatives in SEA. Leveraging advanced AI tools like ChatGPT, Bard.ai, Midjourney, and Canva, as product owner I significantly reduced design requirements. My passion for AI extended to knowledge sharing through training and cross-business integration, streamlining tasks, enhancing performance, and reducing workloads.
With a decade of experience and a proven track record in dynamic environments, I am well-prepared to tackle fresh challenges and foster innovation in product and content management
Work Experience
Head Product Operation Manager - GAMES, Southeast Asia • OPPO Indonesia
Product Manager in operations combines traditional product management responsibilities with a special focus on GAME promotion and content optimization in the dynamic Southeast Asian market. involves local testing, gathering requirements from a local market, surveys, and sharing insights through forum group discussions in an Agile environment. Plays a pivotal part in driving product success and growth in an ever-evolving business landscape
Work Experience: https://shorturl.at/juwBH
AIGC Experience: https://shorturl.at/fhUV8
- Planned, configured, maintained, monitored, and managed all contents in OPPO internet services.
- Monitor and analyze product performance metrics, providing insights and actionable recommendations to improve product functionality and user experience.
- Prepare and present detailed product reports and performance metrics to senior management.
- Research and analyze various trends in the market, including user behavior, and provide insights to the internal team.
- Provide operational support for in-app events, including dissemination of functionalities through documentation.
- Report and monitor any problem encountered inside the internet platforms.
- Released & managed the first OPPO game, "World of Immortal," in multiple countries with 1 million pre-order numbers.
- Assist in the mobile application and game testing, ensuring a bug-free user experience.
- Involvement in AIGC research team to solve ad material problems.
- Experience using artwork AI platform.
- Contribute ideas and design artwork to the overall direction.
- Design for marketing media of our online platform, particularly in creating banners and other collaterals to be uploaded to the application.
- Innovation to redefine a design within the constraints of cost and time.
- Team leader for Games. Reported to the Country Manager and collaborated with various teams. Work with engineers to design & implement solutions.
- Tools: Data. Ai, OPPO analytics, AIGC tools, Confluence, Asana, Figma, Midjourney, ChatGPT, Canva, and Google Office.
Product Manager Theme Store Indonesia-OPPO/Realme • OPPO
Work Experience Portfolio: https://shorturl.at/JKW36
- Creating a go-to-market strategy for Theme store Indonesia for OPPO and
Realme phones such as:
1. The target market and niches.
2. Product Value.
3. Pricing strategy level and product roadmap (backlog, requirement, stories, acceptance criteria, future improvement)
4. Competitor and global market share analysis.
5. Localize operation & and promotion strategy for Indonesia.
- Sync operation with the OPPO China Headquarters team.
- Big data-oriented for support decisions.
6. Aftersales, extract product demand and quality operation to increase product experience.
7. Build and manage a local team to accomplish the goal.
As the leader of the Indonesia Theme Store Strategy, I successfully transitioned the OPPO theme store to paid themes, expanded our product range, increased user engagement, and executed various promotions to achieve revenue targets and drive business impact.
September 2019 - July 2021
Project Manager Content Growth - BABE -Bytedance • ByteDance
In my primary role, I focus on expanding media sources for articles and video content crawling. My responsibilities include:
Work experience Portfolio: https://shorturl.at/dGKTY
1. Planning and Research how to increase the amount of content for BABE and Buzzup Indonesia
2. Work with the IT team to deliver designed concepts on How, Where, When, Why, and What to increase.
- What (What kind type of video and article topic will be focused)
- Why (Why do We need to focus on this kind of topic or category to get increases)
- Where ( Where We can get the type of content We need? Social media platform? Google? etc)
- When (When to prioritize find this type, topic, and category of content)
- How (How we get them? using keyword, tag, location, title, etc)
After setting the 4W 1 H concept. Directly work together with the head of IT Content growth and CTO to set up,
create and deliver what We need.
3. Sampling from source crawled and working with the content team to review source crawled ( Pass or not)
4. Work with the IT team to modify the next crawler to improve source crawled based on data collected from
the content team review ( how source/channel patterns which always rejected by the content team and what kind of source/channel which always accepted by the content team.
5. Fullfill and deliver KPI from CTO
6. Analyze daily content growth
August 2017 - September 2019
Product Manager Video BABE • Mainspring Technology
In my role as a Product Manager for Video at BABE, I played a crucial part in developing and managing our video content strategy. My responsibilities included:1. Setting up, planning, and executing video for BABE from scratch
2. Coordinate with the Product Team (Head of Product, UX & UI Design team, and of course with IT client
and backend developer)
3. Make a plan and do some research (collaborate with data analyst) to determine what kind of
video will work for BABE user
4. Do some testing with digital marketing to ensure which type of content will attract targeted segmented
BABE user
5. Finding appropriate sources from YouTube (first phase) and other social media platforms
(FB, Google, Twitter, Instagram) Next phase Detailed on my content growth job description
5. Work with the IT Team to Create and set up tools for Video Content operation ( Daily operations, Reporting
and monitoring data dashboard)
6. Starting from 1 person (myself) now the Video team has 3 specialist groups (Push, Labeling and Evaluation
Team) with members 3 - 7 working as shifts.
7. Work with the team coordinator, head of content, and product team to maintain perfect
guidelines, workflow, and network for daily, monthly, and yearly operation
8. Make sure video content teamwork fulfills KPI and the video system is working well
9. Monitoring product, finding bugs, and update constantly
February 2016 - August 2017
Social Media Specialist & Webapp Admin • Mainspring Technology
1. Engage and connect with targeted virtual communities and network users.
2. Enhance reader engagement and boost website traffic.
3. Develop and implement a competitive social media strategy.
4. Stay updated with the latest news and trends across social media platforms.
5. Create, edit, publish, and share daily content on BBM, Facebook, Twitter, Google+, and Instagram.
BABE Social Media Links:
Facebook: https://www.facebook.com/BeritaBaBe
Instagram: https://www.instagram.com/bacaberita_babe
Twitter: https://twitter.com/BeritaBaBe
YouTube: https://www.youtube.com/babecoid
BBM Channel: C0045AE8D
Google+: https://plus.google.com/+BaBecoid
Additional Responsibilities:
6. Monitor competitors' activities.
7. Establish and optimize company pages on each platform to increase content visibility.
8. Continuously improve performance by capturing and analyzing relevant social data, metrics, insights, and best practices.
9. Collaborate with various departments, including customer and partner relations, marketing, content, and IT, to coordinate and manage actions effectively.
October 2015 - August 2017
Digital Specialist • PT. Kogara Prima Media
Job Responsibilities:
1. Manage Websites Content
2. Social Media Management
3. Review & Analyze Problem Analytic and Giving Suggestion
4. Search Engine Marketing, E-mail marketing, Content Management and Marketing
5. Event & Promo Handle
6. Digital Media Marketing
7. Develop Digital Media
8. Test & Optimize New Website
January 2015 - October 2015
Web Analyst • gilova
Test new website
Measure, analysis, and reporting web data
Maintain website
Off-site analysis and On-site analysis
Optimize web
Search, reporting of problem, error and bug
April 2014 - December 2014
Digital Marketing and Social Media • Gilova Indonesia
Create digital & social media ads
Maintain, managing & measure framework
Define data, content, engagement, integration, social media strategy,
Research, experiment and situation analysis
Push communications by e-mail marketing, social channels, display advertising
Review and Insight analytic
July 2014 - November 2014
UX Designer and UX testing • Gilova Indonesia
Design system user experience
A/B testing system
Testing user experience
Research, experiment and analysis
July 2014 - November 2014
Junior Programmer • Power Brand Communication
Tester and Design Planning Application System KOMHOR (Komunikasi Horizontal Giant)
April 2013 - June 2013
Education
BINUS University
Field of study
2010 - 2014
Senior high school SMA 4 South Tangerang
Field of study
2007 - 2010