膠原科技股份有限公司 Collamatrix, 業務專員 Sales Specialist, April 2020 ~ Now

負責潛在市場開發、既有客戶維繫、活動行銷推廣。

• 潛在市場開發：
  - 推廣品牌，開發潛在市場，平均每月業績有40%為新客戶；
  - 積極參與各大醫學博覽會，廣建客戶名單以開發新客源。
• 市場區隔與目標選定：
  - 年度銷售規劃、合約擬定與談判協商。
• 客戶維繫服務：
  - 提供完善的客戶售前、售後服務，且能定期維繫既有客戶；
  - 即時解決客戶問題，維持穩定營收與良好客戶關係；
  - 具文獻檢索及簡報能力，擔任客戶教育訓練講師；
  - 完成並申請客戶必要行政文件。
• 產品銷售提案與推廣：
  - 善用公司的銷售資源，提出各項產品提案建議與療程規劃；
  - 公司形象產品推廣，加深公司形象與提高產品指名度。
• 各部門庶務處理：
  - 各筆交易訂單的款項回收與確認，並能適時參與行銷部門制定與優化各項銷售提案。
• Potential market development:
  - Promoted the brand and developed the potential market, and 40% of the monthly performance was new customers;
  - Actively participate in major medical fairs and build customer lists to develop new customers.
• Market segmentation and target selection:
  - Annual sales planning, contract drafting and negotiation.
• Customer maintenance services:
  - Provide perfect pre-sales and after-sales service for customers, and maintain existing customers regularly;
  - Solve customer problems immediately, maintain stable revenue and good customer relations;
  - Literature retrieval and presentation skills, as a customer education and training instructor;
  - Complete and apply for necessary administrative documents.
• Product sales proposal and promotion:
  - Make good use of the company's sales resources, put forward various product proposals and treatment planning;
  - Promote corporate image products, deepen corporate image and improve product name.
• General affairs of all departments:
  - Collect and confirm the payment of each transaction order, and participate in the Marketing Department to make and optimize various sales proposals.

星傳媒體 Starcom, 媒體企劃助理 Media Planner Assistant, Nov 2019 ~ Mar 2020

負責媒體溝通、Monthly Report數據整理與製作、創意發想。

• 競品情報搜集：每月監控競爭品牌所投放之廣告渠道、形式，並發掘新的推廣形式、同類產品用戶市場反饋，透過相關數據分析，提出競品廣告策略變化。 
• 廣告成效的追蹤與整理：提供產品在各媒體下的廣告每日花費、點擊、下載等數據，並進行交叉分析，分析各平台質量。 
• 各項媒體訂單款項回收及建檔；
• 負責客戶：BMW 、 MJN 與 KO系列商品。
• Intelligence collection of competitive products:
  - Monitor the advertising channels and forms of competitive brands on a monthly basis, explore new promotion forms and market feedback from users of similar products, and propose changes in advertising strategies of competitive products through relevant data analysis.
• Tracking and collating advertising effectiveness:
  - Providing data such as daily advertising expenses, clicks and downloads of products in various media, and conducting cross-analysis to analyze the quality of each platform.
• Collection and filing of various media orders;
• Responsible for customers: BMW, MJN and KO series.

英國伯恩茅斯大學 Bournemouth University, 行銷管理碩士 MSc Marketing Management, 2018~ 2019

1. 團體報告：「業務關係與行銷通路」，進行市場分析與產品規劃，報告聽眾包含Biolive老闆與高級餐廳主管。
2. 個人論文：「買一送一對客戶購買行為與購買後認知失調的影響」，當面訪談伯恩茅斯星巴克主管、個性化咖啡店店長。

1. Group presentation: "Business relationships and Network", market analysis and product planning, presentation to an audience including Biolive owner and senior restaurant executive.

2. Personal paper: "The effect of BOGOF on customer purchase behaviour and post-purchase cognitive dissonance: A study of Starbucks in Taiwan", face-to-face interview with the Starbucks director of Bournemouth and the manager of personalized coffee shop.

IELTS 6.5 分： Listening 6.5, Reading 6.5, Speaking 6.0, Writing 6.0.