八月 2021 - Present

Design Manager  TKLAB

TKLAB是一個只在官方平台銷售的品牌電商，專注於保養品及保健食品，品牌宗旨是產品品質及消費者體驗為優先。非常注重於消費者資料，並利用數據分析進行行銷活動安排。為擴展消費客群，同時經營餐飲事業，包含餐酒館、手搖飲及燒肉店。

- 管理設計團隊以及聯繫外包設計團隊，確保每個執行過程的產出都能打到標準

- 為完整傳達品牌理念而進行跨部門合作，包含商品開發部門、採購部門及IT團隊，溝通產品行銷賣點、減省產品製作成本，並協同開發更好用的使用者平台。

- 帶領團隊進行行銷活動製作，指引每個行銷活動的主要宣傳方向，為公司製作行銷素材。包含品牌網站、官方APP、社交媒體、宣傳冊、投放廣告及影片內容。

- 重塑公司品牌，為新的業務擴張階段做好準備。 包括全新子品牌的識別設計以及相關的延伸設計。

TKLAB is a branded e-commerce company only sold on the official platform, focusing on skin care products and health food. The brand's purpose is to give priority to product quality and consumer experience.

A strong focus on consumer profiles and the use of data analytics for marketing campaigns.

To expand the customer base, TKLAB also operates a catering business, including a bistro, beverage shops, and grill houses.

- Managing the design team as well as freelancers to ensure every milestone is met and quality is up to standard.

- To carry out cross-departmental cooperation in order to fully convey the brand concept, including the product development department, the procurement department, and the IT team, communicate product marketing selling points and collaborate to develop a better user platform.

- Lead the team on art direction in creating marketing materials for the company. The brand's website, official APP, social media, brochure, presentation deck, banner ad, event, and video content were included.

- Revamping the company's brand to prepare for the new business expansion phase. This includes the new design of a completely new sub-brand and the associated guidelines and templates.

七月 2018 - 八月 2021

Creative Director/Branch Manager  IOIO Limited

台灣分公司經理及設計專案製作，負責帶領設計團隊在不同場域中以視覺設計完成客戶需求，如展覽、活動、互動設計、動態影像及平面視覺設計等等。
除香港總公司及紐約分公司外，在國內持續與許多客戶夥伴維持良好關係，如國立臺灣科學教育館、台灣樂天及高雄市都發局等等。

- 規劃在臺分公司營運策略，以推動設計生產並實現業務目標。
- 確保營運策略符合總公司的政策和程序以及品牌形象。
- 根據不同領域的客戶需求進行品牌研究，並進一步針對不同群眾設計策略及執行計畫。
- 與視覺設計師，插畫師，企劃文案及動態設計師組成的團隊進行合作，帶領創意團隊根據製作需求和製作流程來進行資源分配。
- 負責制定時間表和預算；並在與客戶的溝通中確任專案核心價值，問題，決策和方法。
- 負責製作團隊的成員招聘，並監督視覺製作團隊，來確保專案執行過程中的設計完整性。
- 負責與外部供應商聯繫，以完成專案製作（包括設計，配樂，旁白和音效）。
- 展示在各種媒體（包括網頁及行動平台）中創作和執行動態影像設計的專業知識，使設計師，合成師和動畫師能夠更順利進行協作。

- Plan and implement operational strategies to drive design produciton and achieve business target
- Ensure operations are in compliance with company policies and procedures as well as brand image.
- Interacted with a team consisting of the graphic designer, illustrators, copywriter, and motion designer for final artwork and resource allocation of the Creative Team on content slates and upcoming work
- Created storyboard and concept art for pitches, and developed design plans, concept, and layout for motion graphic project
- Coordinated with Art and Creative teams to understand project scope and objectives, and with the Design Team and cross-functional partners to define project requirements
- Took charge of generating schedule and budget; overseeing meetings and design reviews; and identifying key ideas, issues, decisions, and action items in meeting notes
- Facilitated recruitment for the production team, as well as supervision of a team for visual element production, while ensuring intact design integrity during implementation by thoroughly assessing builds
- Acted as the key point of contact with external vendors for the completion of the video including design, music, vocal, and sound effects
- Demonstrate expertise in creating and executing motion graphics in various media including, web and mobile, as well as facilitating design, compositing, and the animation

五月 2015 - 八月 2018

Head of Animation team / Motion Graphics Producer  SimpleInfo

- 負責動態影像設計,動態影像作品超過百件,包含國泰世華, IBM及VOLVO
- 掌握多種不同風格的影像設計專案進行與規劃
- 整合平面設計師, 插畫師, 動畫師及企劃團隊,在製作流程中確認作品品質是否符合設定
- 配合客戶需求,協助影像設計風格提案及分鏡設計,並協助客戶與製作者的溝通協調
- 與不同的設計團隊合作,使團隊確認專案目標,並能夠一起定義設計範圍
- 負責安排專案資源分配,包含人力資源, 費用以及時程規劃
- 為動畫團隊招聘成員,使團隊完整並保有風格的多元及品質的一致性
- 負責外部廠商聯繫,包含外包設計師及音效音樂製作者

- Held accountability for motion design, delivering over 100 projects involving Cathay Bank, IBM, Sebamed, and Volvo
- Handled various working and communication styles on over 80 video projects by creating and implementing design and animation for project integrations
- Interacted with a team consisting of graphic designer, illustrators, copywriter, and motion designer for final artwork and resource allocation of the Creative Team on content slates and upcoming work
- Created storyboard and concept art for pitches, and developed design plans, concept, and layout for motion graphic project
- Coordinated with Art and Creative teams to understand project scope and objectives, and with the Design Team and cross-functional partners to define project requirements
- Took charge of generating schedule and budget; overseeing meetings and design reviews; and identifying key ideas, issues, decisions, and action items in meeting notes
- Facilitated recruitment for the Animation Team, as well as supervision of a team for visual element production, while ensuring intact of design integrity during implementation by thoroughly assessing builds
- Acted as key point of contact with external vendors for the completion of the video including design, music, vocal, and sound effects

Notable Accomplishments
- Successfully obtained multiple views on social media for various projects including “The Mystery of Victim Blaming”, “Everyone’s Gender Book” and Taiwan animated history series
- Received distinctions as recipient of the Golden Pin Design Award 2017, Red Dot Design Award 2017, and If Design Award 2018 for the animation "The Mystery of Victim Blaming" which involved production of motion graphics design gaining 800,000 views on project management and approximately 13,000 views on social media