Joy was made in Taiwan, raised in 5 countries & 4 cultures
She is a multi disciplinary innovative individual who’s had the opportunity to serve clients such as Google, Gucci, Disney, Nike, H&M, Loreal, Samsung & TP link when working for various renown creative agencies.
During her career path, she was fortunate to obtain awards such as red dot, good design, iF and few of her work featured on GQ, CES and local newspapers in Canada Georgia straight. She has experience in leading teams of different expertise, ranging from graphic designer, to marketing and operation specialists.
She Specializes in:
Business model development & ownership (pricing strategy, o2o, operations) AI business develepment Creative direction Brand + Graphic design
Product design
Retail design & visual merchandise
Interior design
Fashion show design
Movie set design
Brand story analyst & strategist
Webpage content creator
Social media content creator
Digital marketing basics
Training content creator
Podcast content creator
Podcast hosting
Art (painting sketching calligraphy printmaking & ceramics)
account handling (sales)
Other facts about her:
Myers Briggs - ESTJ the supervisor (English version)
Myers Briggs - ENTJ the commander (Chinese version)
Gallup- Competition. Focus. Discipline. Learner. Relator
Colleagues input - high executioner . strive for excellence . direct . logical . creative . caring & direct leadership.
三月 2022 - Present
1. Generated Business model ideation and development ( developed AI virtual designer, owned furniture rental service (overlook customer experience, operation, marketing & partnership collaboration))
2. Created and Lead Innovation lab execution in physical stores ( tested agile mobile shop in concerts)
3. enable external innovative collaboration ( cross brand workshop with Gogoro, external panel with Nike & hyperisland)
4. Lead the IKEA NA innovation process
5. Lead and generated the 2030 revolutionary idea list
三月 2020 - 三月 2022
IKEA is one of the leading home furnishing companies world wide
1.Handle high tier clients such as H&M, Shinkong and 101
2.Direct and train IKEA for Business designers of Taiwan, Macau and Hong Kong
3.Create communication strategy for B2B customers in store, secure B2B showroom direction and elevate IKEA business range communication with marketing strategy.
4.Create business plan and strategy for B2B service, such as price strategy and execution SOP for design service, remote service and online presence. 5.innovate new business models such as IKEA office space rental package and IKEA business podcast
6. Content generator for owned and paid media such as IKEA LinkedIn, Facebook & IKEA website (business section)
7. 2022-2025 IKEA business plan support- Disruption group .8.Create webinars and seminars for business customers
十月 2018 - 二月 2020
1. Work with sales team to steer sales by working with the IKEA store layout, commercial activities, range presentation and style group.
2. selecting the highlighted items and create visual display and interior that attracts customers to purchase the items, creating balance of the shop by strategizing hot and cold spots
3. Educate and lead onboard new members.
4. Experienced Home furnishing business areas include HFB 10 (lighting) 18(organization) 14 (cooking) 15(dining) 09(children) , launch area and activity area
5.Lead the iWitness team for the IKEA foundation. Supported One acre fund foundation in how to better their operation, Documented Photos were selected for IKEA foundation anniversary and founded 宜起愛台灣
一月 2013 - 九月 2018
DEM is ranked as the top design firm in Taiwan.
Founded by Chiang Kai Shek’s great grandson
1. Handled accounts above eight hundred thousand such as Gucci, China trust, Farrari, Aima, Shinkong, located in China and Taiwan
2. Design work include graphic, product (range from smart mobiles, bicycles to fashion accessories), interior, architecture and themed parks. Process starts from brand strategy to 3D print prototypes ,CMF and production
3. Created brand and marketing strategy for accounts
4. Lead a team with graphic, product and interior designers.
5. Sales Account hunting , including cold call, warm call and service sales in person
一月 2012 - 一月 2017
Established a community of local Taiwanese creative collectives in the Bay Area
一月 2010 - 十二月 2012
Whipsaw is a product and engineering firm in the Silicon Valley, ranked top 5 design firm world wide by fast company
1. Recieved red dot, IDEA, Good design awards
2. Worked with Google, Samsung, Eton, Nike, Cisco, TP-link
3. Developed concepts with sketches and prototypes ( foam and cardboards)
4. Focused mainly on consumer electronics and sustainable design
5. Contacted vendors and sourced manufacturing materials
七月 2012 - 十月 2012
Worked under the brand KEN CHEN to build and execute store design. Support with the execution of fashion show in the heart of the city
1. fashion show design
2. interior design
3. visual merchandising
五月 2011 - 九月 2011
Stage design for TV series. Job encompasses sketching to interior planning & module surface finishing. Collaborated with celebrities such as Jay Chao and Nan Quan mama, created the police station, main characters den and the transformation lab.
1.set design
2.interior design
Apr 2018 - Jan 2020
Apr 2018 - Jan 2020
Apr 2018 - Jan 2020
2008 - 2012
Joy was made in Taiwan, raised in 5 countries & 4 cultures
She is a multi disciplinary innovative individual who’s had the opportunity to serve clients such as Google, Gucci, Disney, Nike, H&M, Loreal, Samsung & TP link when working for various renown creative agencies.
During her career path, she was fortunate to obtain awards such as red dot, good design, iF and few of her work featured on GQ, CES and local newspapers in Canada Georgia straight. She has experience in leading teams of different expertise, ranging from graphic designer, to marketing and operation specialists.
She Specializes in:
Business model development & ownership (pricing strategy, o2o, operations) AI business develepment Creative direction Brand + Graphic design
Product design
Retail design & visual merchandise
Interior design
Fashion show design
Movie set design
Brand story analyst & strategist
Webpage content creator
Social media content creator
Digital marketing basics
Training content creator
Podcast content creator
Podcast hosting
Art (painting sketching calligraphy printmaking & ceramics)
account handling (sales)
Other facts about her:
Myers Briggs - ESTJ the supervisor (English version)
Myers Briggs - ENTJ the commander (Chinese version)
Gallup- Competition. Focus. Discipline. Learner. Relator
Colleagues input - high executioner . strive for excellence . direct . logical . creative . caring & direct leadership.
三月 2022 - Present
1. Generated Business model ideation and development ( developed AI virtual designer, owned furniture rental service (overlook customer experience, operation, marketing & partnership collaboration))
2. Created and Lead Innovation lab execution in physical stores ( tested agile mobile shop in concerts)
3. enable external innovative collaboration ( cross brand workshop with Gogoro, external panel with Nike & hyperisland)
4. Lead the IKEA NA innovation process
5. Lead and generated the 2030 revolutionary idea list
三月 2020 - 三月 2022
IKEA is one of the leading home furnishing companies world wide
1.Handle high tier clients such as H&M, Shinkong and 101
2.Direct and train IKEA for Business designers of Taiwan, Macau and Hong Kong
3.Create communication strategy for B2B customers in store, secure B2B showroom direction and elevate IKEA business range communication with marketing strategy.
4.Create business plan and strategy for B2B service, such as price strategy and execution SOP for design service, remote service and online presence. 5.innovate new business models such as IKEA office space rental package and IKEA business podcast
6. Content generator for owned and paid media such as IKEA LinkedIn, Facebook & IKEA website (business section)
7. 2022-2025 IKEA business plan support- Disruption group .8.Create webinars and seminars for business customers
十月 2018 - 二月 2020
1. Work with sales team to steer sales by working with the IKEA store layout, commercial activities, range presentation and style group.
2. selecting the highlighted items and create visual display and interior that attracts customers to purchase the items, creating balance of the shop by strategizing hot and cold spots
3. Educate and lead onboard new members.
4. Experienced Home furnishing business areas include HFB 10 (lighting) 18(organization) 14 (cooking) 15(dining) 09(children) , launch area and activity area
5.Lead the iWitness team for the IKEA foundation. Supported One acre fund foundation in how to better their operation, Documented Photos were selected for IKEA foundation anniversary and founded 宜起愛台灣
一月 2013 - 九月 2018
DEM is ranked as the top design firm in Taiwan.
Founded by Chiang Kai Shek’s great grandson
1. Handled accounts above eight hundred thousand such as Gucci, China trust, Farrari, Aima, Shinkong, located in China and Taiwan
2. Design work include graphic, product (range from smart mobiles, bicycles to fashion accessories), interior, architecture and themed parks. Process starts from brand strategy to 3D print prototypes ,CMF and production
3. Created brand and marketing strategy for accounts
4. Lead a team with graphic, product and interior designers.
5. Sales Account hunting , including cold call, warm call and service sales in person
一月 2012 - 一月 2017
Established a community of local Taiwanese creative collectives in the Bay Area
一月 2010 - 十二月 2012
Whipsaw is a product and engineering firm in the Silicon Valley, ranked top 5 design firm world wide by fast company
1. Recieved red dot, IDEA, Good design awards
2. Worked with Google, Samsung, Eton, Nike, Cisco, TP-link
3. Developed concepts with sketches and prototypes ( foam and cardboards)
4. Focused mainly on consumer electronics and sustainable design
5. Contacted vendors and sourced manufacturing materials
七月 2012 - 十月 2012
Worked under the brand KEN CHEN to build and execute store design. Support with the execution of fashion show in the heart of the city
1. fashion show design
2. interior design
3. visual merchandising
五月 2011 - 九月 2011
Stage design for TV series. Job encompasses sketching to interior planning & module surface finishing. Collaborated with celebrities such as Jay Chao and Nan Quan mama, created the police station, main characters den and the transformation lab.
1.set design
2.interior design
Apr 2018 - Jan 2020
Apr 2018 - Jan 2020
Apr 2018 - Jan 2020
2008 - 2012