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Brian YU 1. Social Media Content Generation 2. B2B Sales Outreach 3. Email marketing 4. Google Analytics, SEO Taipei City, Taiwan 工作經歷 Marketing Associate • CipherLab Co., Ltd 十月三月 2024 B2B Market Research: ｍarket trends and demand research, competitor analysis, new product positioning. Product marketing: product brochure, product overview, sales presentation SEO success story Tradeshow Coordination Social Media: LinkedIn and Facebook texts and visual creation Marketing Manager • KimWell Electronics International Co., Ltd. 十月十月 2023 KOL Collaboration: Partnered with both YouTubers and amateur content creators

生： 喬治亞學院與州立大學，修習行銷相關課程（–） MENG HSIEN (Naomi) LIN " 5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver." Contact: [email protected] 【Professional Skills】 English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis) Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Market...

effective execution of each episode while maintaining a 95% on-time completion rate. Content Strategist & Social Media Manager • BlablaBlock AugustMay 2022 | Remote ▪️ Managed social media platforms, driving 50% follower growth and a 75% increase in post reach. ▪️ Coordinated editorial team efforts, leading a team of 3 content writers in delivering impactful Medium blog posts. ▪️ Crafted 50+ advanced content articles, implementing a strategic content marketing strategy that resulted in a 50% increase in site traffic. PhD Researcher • University Clinic Bonn MaySeptember 2021 | Bonn, Germany ▪️ Conducted quantitative research design and analysis for 3

registration conversion rates and a 4.16% increase in purchase conversion rates within a year, contributing over 600 additional registrations and over 1.6 million in revenue monthly to the platform. Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts. Managed website marketing banners to maximize platform revenue. Content Marketing Specialist • Hahow DecDec 2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC

Skills & Abilities Growth Marketing Data-driven Gamification SEO | ASO | SEM Facebook Ads | Google Ads Google Analytics | Appsflyer | App Annie | Amplitude | SimilarWeb Marketing Strategy Competitor Analysis User Interview | Focus Group Channel management Budgeting & Forecasting Go-to-market strategy Leadership Risk-taking Creative thinking Accountable Communication Savvy Empowering Work Experience COBINHOOD, Associate Marketing Director, Sep 2018 ~ May 2019 Built the marketing department from hiring, member positioning to training across 20+ team members. Led an effective marketing team of 4 managers and 8 interns, covering growth, campaign, brand, community, content marketing and research functions. Improved team efficiency by managing the

a marketing professional with a passion for fintech, finance, and technology. My expertise includes digital marketing, SaaS promotion, and optimizing campaigns for growth. Let's connect and explore opportunities in fintech and tech together. Work Experience Marketing Specialist • TradeUP Securities AugustPresent •Developed, optimized, and documented advertising and marketing content across various social media platforms, including Reddit, TikTok, Meta (formerly Facebook), Twitter, and LinkedIn. Executed influencer marketing strategies to expand reach, create authentic brand promotions, and established effective advertising campaigns for broader outreach and engagement. •Managed and maintained marketing operation systems, troubleshooting existing campaigns, and ensuring

Manager • BigByte Education • Demonstrated emotional maturity and professionalism, supporting multiple senior-level executives • Contributed to planning and developing strategies to address challenges posed by COVID-19 • Spearheaded new business opportunities, in collaboration with Yuntech University to develop tech-ed products in correspondence to the rise of online learning trends • Developed marketing and branding strategies to open new markets and build a strong rapport between our customers and our sales teams • Worked closely with management on cross-departmental projects on marketing, content creation, product development, and event planning & execution to drive future success • Managed vendors, planned and collaborated with writers and