How Secure is the Internet of Things by Lisa Laporte

How secure really is the internet of things and what does it mean for technology in the future? In this recent blog post, Lisa examines some concerns about IoT and discusses whether or not we should actually be wary of the technology.

How to Choose a Topic to Create a Podcast About

Check out Lisa's recent blog about choosing a podcast topic.

How Tech Helps People Communicate 

Technology is no longer simply used to transmit data and to save documents. Today, we use technology to communicate, manage businesses, and remain connected with those we love more than ever. Understanding how tech helps people communicate better is essential to fully grasp the impact it has had on human society altogether. 

What to Do When a Marketing Attempt Fails 

Anyone who ventures out on his or her own in business is likely to experience many highs and lows. Failure simply comes with the territory. How you recover from failure speaks volumes about your ability to lead and be successful. With that in mind, here are a few pointers on what to do when you know a marketing attempt is a complete bust.

5 Ways Goals Help Improve Your Daily Life 

Setting goals can help make your daily life more productive and lead to a feeling of purpose. Let’s be honest, who doesn’t like the feeling of setting a goal and actually reaching it? Goals help us stay focused on making our dreams a reality and foster a sense of accomplishment. Goals can be big and require long-term commitment and dedication or they can be small and seemingly insignificant, like working hard all day to come home and watch that movie you’ve been dying to see. Either of these goals, big or small, have benefits to offer you as you set and achieve them.  

Top 5 Benefits of Great Networking 

Actively networking is absolutely crucial to your career. However, networking isn’t about selling yourself to the most important people in a room so your business’s numbers go up; it’s about building profitable, long-term relationships that are mutually beneficial to both parties. The benefits that successful networking offer are extremely helpful and the return on networking can improve your life both personally and professionally. With that in mind, below are five of the top benefits of networking.

Why Creativity Matters in Marketing

The average person is exposed to thousands of media messages per day. Some companies may feel that the only way to cut through the clutter is to spend more money. However, savvy marketers know that they can get more exposure, with less ad spending, through creativity.

3 Tips for Making a Great Podcast Ad

When it comes to creating a great podcast ad, there are many strategies to use when maximizing your investment and, of course, getting that important message across to one’s targeted audience. 

 As noted by Trevor Covert, a sales executive for BuySellAds.com, “[p]odcasts were a niche format only a short time ago but are growing in popularity every year.” Even though podcasting is a relatively new platform, it is gaining ground and increasing in popularity, which positions it as as great opportunity for marketers.

5 Benefits of Solar Energy for Your Home

You might be considering finding alternative sources of energy for your home, but aren’t sure what the best option is for your home. Solar has become the world’s most popular type of renewable energy and it’s a great place to start. Using solar panels and an inverter, homeowners can harness sunlight to generate power. It’s a more effective, efficient form of renewable energy than both wind and geothermal. Here are the top five benefits of solar energy for homes.