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Definition of Reputation Credits
—
Lisa Li
Lisa Li is a Senior Marketer with international collaboration experience that spans six years in the fields of Tech(B2B) and E- Commerce(B2C) industries.
Lisa has knowledgeable about current trends while creating excellent ideas for different projects and has strong verbal communication and interpersonal skills to work effectively with a team.
Taiwan
工作經歷
三月 2021 - 四月 2023
Assistant Manager, Marketing and Communications Turing Drive Inc.
· Responsible for the MarCom department with propositions, goals, and go-to-market strategies while driving actions for the company's core of objectives key result(OKR)
· Planning innovative customer-focused marketing events in support of Turing Drive target regional brand leadership and business goals
· Coordinating brand activities to reach target groups and partners, including press conferences and exhibitions with a total of 10 activities
· Creating product marketing materials and sales kits, including product videos, web pages, brochures, and presentations
· Planning of two online autonomous driving courses on Tiandiren and ITRI, from concept to launch
六月 2020 - 一月 2021
Digital Marketing Specialist 3dL Cosmetics Lab.
· Developed the initial wireframes and prototypes for Ujelly’s official brand website in collaboration with the business development and UI teams
· Partnered with ECPay for the website’s payment system and HCT for logistics throughout the development process, from concept to launch
九月 2018 - 九月 2019
Amazon Marketing Coordinator-Canada BQool Inc.
· Managed EZOWare’s Amazon storefront, creating product listings and promotional events to achieve key business objectives
· Analyzed data and prepared monthly performance reports. Provided recommendations to improve the storefront’s SEO optimization and conversion rate, for example, using A/B testing to select product photos
· Managed brand collaborations as well as our influencer and affiliate programs
· Planned 100+ product photoshoot materials for US, CA, FR, DE and JP on Amazon
· Utilized Slickdeals, Dealsplus, and Facebook Group for affiliate marketing to reward users for sharing posts and information about the brand, such as promo codes, and referral discounts, etc. Managed a Facebook group that grew to over 10,000 members in less than 1 year
六月 2017 - 七月 2018
品牌行銷專員 點亮文創有限公司
* 品牌各季度行銷策略規劃和執行，並依據時事制定專案活動和實體檔期活動
* 品牌電商平台營運，包含官網、Yahoo商城和蝦皮購物檔期活動執行和會員經營
* Facebook、Instagram、LINE@、Dcard社群平台經營，並透過累積名單進行 eDM再行銷
* 提供社群數據及 Google Analytics成效分析報表作為各平台策略制定依據
【里程碑】
* 社群平台操作期間從品牌營收占比30%增加至70%
* 媒體異業合作開發，完成與VOGUE、王品集團、Bevy C和知名藝人顏永烈等無稿費公關活動
八月 2016 - 六月 2017
數位行銷部門實習生 麗嬰房股份有限公司
* 協助品牌各季度現場商品拍攝及場景設定
* 良好的 Photoshop 和 Illustrator 運用，協助商品修圖、社群素材製作
* 協助官網、MOMO、YAHOO和PCHome等電商平台上架
【里程碑】
* 透過公關合作完成與于卉喬、那對夫妻、兩個爸爸樂樂等無稿費合作專案，並達成數次單日流量破萬紀錄
學歷
2013 - 2017
Takming University of Science and Technology
Department of Distribution Management
專案
Automated vehicles are shipped to Chulalongkorn University, Thailand.
A collaboration between Turing Drive and Chulalongkorn University yielded the first automated bus in Thailand, pioneering the research and testing of self-driving vehicles in the country. Turing Drive’s technical team shared autonomous driving knowledge and assisted the university to further advance its curriculum in autonomous studies. Hopefully, the new development will bring about a novel transportation solution to ease traffic congestion in the region
【My role】
I served as the coordinator for the press conference event, overseeing various aspects. My responsibilities included pre-event and post-event media promotion in both Taiwan and Thailand, liaising with the Ministry of Transportation and the Chief Executive of the Port of Taipei, organizing highlights for the press conference (including on-site self-driving car test rides), and monitoring media coverage for public relations purposes.
We successfully hosted a self-driving platform export presentation in the Taipei Port area, which garnered participation from over 10 television and print media outlets. The event resulted in the broadcast of one television media segment and coverage by 15 online media outlets.
桃園市青埔地區自駕巴士創新實驗計畫
全台第一捷運站至社區「最後一哩」自駕接駁實證，為交通部經費、桃園市政府委辦「桃園市自動駕駛電動巴士系統試運行計畫」，於桃園捷運 A17 站旁青埔社區，以自駕中巴提供定班定線接駁，克服開放道路混合車流，設計建置 7 組路側設備，共行駛 3,000公里，載客達 1,000 人次。(公開資訊)
【我的角色】
專案行銷及公關宣傳統籌。籌辦發佈會、記者會、參展、交流會等系列活動宣傳，並透過社群分享、紀錄片推廣提升桃園在地載客人次和能見度。
EZOWare Amazon Brand Operations
Through store layout planning, monitoring customer reviews and feedback, on-site discount promotions, and external community outreach, achieved an average 10% growth in sales compared to the same period last year.
Optimized product page SEO to improve individual product rankings, monitored monthly sales volumes using Vlookup, and conducted product photo planning, including setting up scenes, studio setups, and post-production image enhancements, for use on American, European, and Japanese brand platforms. A total of 150 product page designs were completed over the course of the year.
—
Lisa Li
Lisa Li is a Senior Marketer with international collaboration experience that spans six years in the fields of Tech(B2B) and E- Commerce(B2C) industries.
Lisa has knowledgeable about current trends while creating excellent ideas for different projects and has strong verbal communication and interpersonal skills to work effectively with a team.
Taiwan
工作經歷
三月 2021 - 四月 2023
Assistant Manager, Marketing and Communications Turing Drive Inc.
· Responsible for the MarCom department with propositions, goals, and go-to-market strategies while driving actions for the company's core of objectives key result(OKR)
· Planning innovative customer-focused marketing events in support of Turing Drive target regional brand leadership and business goals
· Coordinating brand activities to reach target groups and partners, including press conferences and exhibitions with a total of 10 activities
· Creating product marketing materials and sales kits, including product videos, web pages, brochures, and presentations
· Planning of two online autonomous driving courses on Tiandiren and ITRI, from concept to launch
六月 2020 - 一月 2021
Digital Marketing Specialist 3dL Cosmetics Lab.
· Developed the initial wireframes and prototypes for Ujelly’s official brand website in collaboration with the business development and UI teams
· Partnered with ECPay for the website’s payment system and HCT for logistics throughout the development process, from concept to launch
九月 2018 - 九月 2019
Amazon Marketing Coordinator-Canada BQool Inc.
· Managed EZOWare’s Amazon storefront, creating product listings and promotional events to achieve key business objectives
· Analyzed data and prepared monthly performance reports. Provided recommendations to improve the storefront’s SEO optimization and conversion rate, for example, using A/B testing to select product photos
· Managed brand collaborations as well as our influencer and affiliate programs
· Planned 100+ product photoshoot materials for US, CA, FR, DE and JP on Amazon
· Utilized Slickdeals, Dealsplus, and Facebook Group for affiliate marketing to reward users for sharing posts and information about the brand, such as promo codes, and referral discounts, etc. Managed a Facebook group that grew to over 10,000 members in less than 1 year
六月 2017 - 七月 2018
品牌行銷專員 點亮文創有限公司
* 品牌各季度行銷策略規劃和執行，並依據時事制定專案活動和實體檔期活動
* 品牌電商平台營運，包含官網、Yahoo商城和蝦皮購物檔期活動執行和會員經營
* Facebook、Instagram、LINE@、Dcard社群平台經營，並透過累積名單進行 eDM再行銷
* 提供社群數據及 Google Analytics成效分析報表作為各平台策略制定依據
【里程碑】
* 社群平台操作期間從品牌營收占比30%增加至70%
* 媒體異業合作開發，完成與VOGUE、王品集團、Bevy C和知名藝人顏永烈等無稿費公關活動
八月 2016 - 六月 2017
數位行銷部門實習生 麗嬰房股份有限公司
* 協助品牌各季度現場商品拍攝及場景設定
* 良好的 Photoshop 和 Illustrator 運用，協助商品修圖、社群素材製作
* 協助官網、MOMO、YAHOO和PCHome等電商平台上架
【里程碑】
* 透過公關合作完成與于卉喬、那對夫妻、兩個爸爸樂樂等無稿費合作專案，並達成數次單日流量破萬紀錄
學歷
2013 - 2017
Takming University of Science and Technology
Department of Distribution Management
專案
Automated vehicles are shipped to Chulalongkorn University, Thailand.
A collaboration between Turing Drive and Chulalongkorn University yielded the first automated bus in Thailand, pioneering the research and testing of self-driving vehicles in the country. Turing Drive’s technical team shared autonomous driving knowledge and assisted the university to further advance its curriculum in autonomous studies. Hopefully, the new development will bring about a novel transportation solution to ease traffic congestion in the region
【My role】
I served as the coordinator for the press conference event, overseeing various aspects. My responsibilities included pre-event and post-event media promotion in both Taiwan and Thailand, liaising with the Ministry of Transportation and the Chief Executive of the Port of Taipei, organizing highlights for the press conference (including on-site self-driving car test rides), and monitoring media coverage for public relations purposes.
We successfully hosted a self-driving platform export presentation in the Taipei Port area, which garnered participation from over 10 television and print media outlets. The event resulted in the broadcast of one television media segment and coverage by 15 online media outlets.
桃園市青埔地區自駕巴士創新實驗計畫
全台第一捷運站至社區「最後一哩」自駕接駁實證，為交通部經費、桃園市政府委辦「桃園市自動駕駛電動巴士系統試運行計畫」，於桃園捷運 A17 站旁青埔社區，以自駕中巴提供定班定線接駁，克服開放道路混合車流，設計建置 7 組路側設備，共行駛 3,000公里，載客達 1,000 人次。(公開資訊)
【我的角色】
專案行銷及公關宣傳統籌。籌辦發佈會、記者會、參展、交流會等系列活動宣傳，並透過社群分享、紀錄片推廣提升桃園在地載客人次和能見度。
EZOWare Amazon Brand Operations
Through store layout planning, monitoring customer reviews and feedback, on-site discount promotions, and external community outreach, achieved an average 10% growth in sales compared to the same period last year.
Optimized product page SEO to improve individual product rankings, monitored monthly sales volumes using Vlookup, and conducted product photo planning, including setting up scenes, studio setups, and post-production image enhancements, for use on American, European, and Japanese brand platforms. A total of 150 product page designs were completed over the course of the year.