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Definition of Reputation Credits
Mindy Yang [email protected] +886 972230966
Enjoy finding the optimal solution between technology and human nature.
Field keywords:
SaaS, Martech, B2B, B2C, OMO, UX, Ecosystem, E-commerce, Brand Marketing,
Subscription, Data, Ads, Industry Engineering, Ergonomics
What I do:
Product Strategy, Product Development, Project Management, Market Development,
Growth Hacker, Brand Marketing, Design
How coworkers describe me:
Calm, thoughtful, trustworthy, methodical, fast-paced, easily amused
Product Lead • Crescendo Lab Ltd.
May. 2021 - Jun. 2022
• Managed a 7-person product team (5 PMs, 2 designers) and collaborated with cross-functional, multinational teams (Thailand and Japan).
• What I did:
- Delivered short-term (annual) and long-term (3-5 years) product strategies.
- Build a product roadmap every quarter to align the company's goals and directions.
- Owned product metrics and OKRs, reviewing them weekly and quarterly.
- Developed a new product line (CAAC, customer service platform).
• Outcomes:
- Held online product launch events with 200+ brands joining and received 4.5/5 stars of feedback.
- Initiated a "cadence plan" to boost the delivery speed and the quarter outcomes grew by 80%.
- Compared with 2019, the number of clients increased by 229%, ARR (Annual Recurring Revenue) grew by 2337%, and NPS grew by 146%.
- Published a Medium article "PM 工作「越換越好」的關鍵 10 問，你適合哪一種工作環境？" with 600+ claps.
Product Manager • Crescendo Lab Ltd.
Oct. 2020 - Apr. 2021
• Collaborated with 3-4 engineers and designers to develop main product features.
• Collected 400+ brand customer needs ( customer feedback, user interviews, market research ), determined the development priority, wrote PRD, led the kickoff meeting, did progress control and testing, held both internal and external launches, and monitored the metrics.
• Outcomes:
- Delivered 6 features with 20% ~ 86% adoption rate.
- NPS grew by 136% compared with last year.
Project Manager • Crescendo Lab Ltd.
Oct. 2019 - Sep. 2020
• Managed 2 engineers to deliver customized projects.
• Defined clients' needs, project planned and designed, progress control, testing, and review meeting.
• Outcomes: Delivered 10 projects from famous and global brands ( LINE Taiwan, IKEA, TESLA, PIZZAHUT, KNORR, JCB Taiwan, RT-MART, H&M, CW magazine group, ASO ).
Market Development Manager • MAOUP Ltd.
Jun. 2018 - Jul. 2019
• Led a 3-member team to explore the pet business in China from 0 to 1.
• Did Market research, cost management, customs exporting, building e-commerce platforms (Taobao, Wechat, Xiaohongshu), and marketing (KOL, Ads, Social Media Marketing).
• Outcomes: Sales steadily grew by 25.3% at Taobao, Wechat, and Xiaohongshu platforms each month with only RMB$ 50,000 marketing budget.
Growth Hacking Lead • MAOUP Ltd.
Sep. 2017 - May. 2018
• Led 2 members to optimize the official website.
• Analyzed user behavior (User Interview, GA, GTM) and started data-driven projects to maximize performance.
• Outcomes: Bounce rate (↓2.4%), Add-to-cart rate (↑7.2%), Time to purchase (↓23%), Page view (↑378%).
Brand Marketing Specialist • MAOUP Ltd.
Sep. 2016 - Aug. 2017
• Content marketing and visualized content knowledge into infographics and videos.
• Outcomes:
- Best post: organic reach with 2,131 likes, 346 comments, and 121 shares in 48 hours.
- Best video: shared over 1,000 times in 48 hours and cited by 5 Taiwan news media.
Founder • Big Eyes Family - Vision Care Comics
Jul. 2015 - May. 2017
• Original design of IP, story, and comics.
• Learned how to build websites, SEO, and used Illustrator to create comics.
• Outcomes: 400 visitors per day. Organic search traffic accounted for 97%.
Ceramic Artist • Weitao Studio, Blue sky Studio
Oct. 2015 - Aug. 2016
• Learned the ceramic process from wedging, forming, drying, and bisque firing to glaze firing. ( Teacher 呂國榮 )
• Learned how to draw blue-and-white porcelain. ( Teacher 陳彩雲 )
Education
2013 - 2015
National Tsing Hua University
Industrial Engineering and Engineering Management
Master's degree (Ergonomics)
2009 - 2013
National Tsing Hua University
Industrial Engineering and Engineering Management
Bachelor's degree
Mindy Yang [email protected] +886 972230966
Enjoy finding the optimal solution between technology and human nature.
Field keywords:
SaaS, Martech, B2B, B2C, OMO, UX, Ecosystem, E-commerce, Brand Marketing,
Subscription, Data, Ads, Industry Engineering, Ergonomics
What I do:
Product Strategy, Product Development, Project Management, Market Development,
Growth Hacker, Brand Marketing, Design
How coworkers describe me:
Calm, thoughtful, trustworthy, methodical, fast-paced, easily amused
Product Lead • Crescendo Lab Ltd.
May. 2021 - Jun. 2022
• Managed a 7-person product team (5 PMs, 2 designers) and collaborated with cross-functional, multinational teams (Thailand and Japan).
• What I did:
- Delivered short-term (annual) and long-term (3-5 years) product strategies.
- Build a product roadmap every quarter to align the company's goals and directions.
- Owned product metrics and OKRs, reviewing them weekly and quarterly.
- Developed a new product line (CAAC, customer service platform).
• Outcomes:
- Held online product launch events with 200+ brands joining and received 4.5/5 stars of feedback.
- Initiated a "cadence plan" to boost the delivery speed and the quarter outcomes grew by 80%.
- Compared with 2019, the number of clients increased by 229%, ARR (Annual Recurring Revenue) grew by 2337%, and NPS grew by 146%.
- Published a Medium article "PM 工作「越換越好」的關鍵 10 問，你適合哪一種工作環境？" with 600+ claps.
Product Manager • Crescendo Lab Ltd.
Oct. 2020 - Apr. 2021
• Collaborated with 3-4 engineers and designers to develop main product features.
• Collected 400+ brand customer needs ( customer feedback, user interviews, market research ), determined the development priority, wrote PRD, led the kickoff meeting, did progress control and testing, held both internal and external launches, and monitored the metrics.
• Outcomes:
- Delivered 6 features with 20% ~ 86% adoption rate.
- NPS grew by 136% compared with last year.
Project Manager • Crescendo Lab Ltd.
Oct. 2019 - Sep. 2020
• Managed 2 engineers to deliver customized projects.
• Defined clients' needs, project planned and designed, progress control, testing, and review meeting.
• Outcomes: Delivered 10 projects from famous and global brands ( LINE Taiwan, IKEA, TESLA, PIZZAHUT, KNORR, JCB Taiwan, RT-MART, H&M, CW magazine group, ASO ).
Market Development Manager • MAOUP Ltd.
Jun. 2018 - Jul. 2019
• Led a 3-member team to explore the pet business in China from 0 to 1.
• Did Market research, cost management, customs exporting, building e-commerce platforms (Taobao, Wechat, Xiaohongshu), and marketing (KOL, Ads, Social Media Marketing).
• Outcomes: Sales steadily grew by 25.3% at Taobao, Wechat, and Xiaohongshu platforms each month with only RMB$ 50,000 marketing budget.
Growth Hacking Lead • MAOUP Ltd.
Sep. 2017 - May. 2018
• Led 2 members to optimize the official website.
• Analyzed user behavior (User Interview, GA, GTM) and started data-driven projects to maximize performance.
• Outcomes: Bounce rate (↓2.4%), Add-to-cart rate (↑7.2%), Time to purchase (↓23%), Page view (↑378%).
Brand Marketing Specialist • MAOUP Ltd.
Sep. 2016 - Aug. 2017
• Content marketing and visualized content knowledge into infographics and videos.
• Outcomes:
- Best post: organic reach with 2,131 likes, 346 comments, and 121 shares in 48 hours.
- Best video: shared over 1,000 times in 48 hours and cited by 5 Taiwan news media.
Founder • Big Eyes Family - Vision Care Comics
Jul. 2015 - May. 2017
• Original design of IP, story, and comics.
• Learned how to build websites, SEO, and used Illustrator to create comics.
• Outcomes: 400 visitors per day. Organic search traffic accounted for 97%.
Ceramic Artist • Weitao Studio, Blue sky Studio
Oct. 2015 - Aug. 2016
• Learned the ceramic process from wedging, forming, drying, and bisque firing to glaze firing. ( Teacher 呂國榮 )
• Learned how to draw blue-and-white porcelain. ( Teacher 陳彩雲 )
Education
2013 - 2015
National Tsing Hua University
Industrial Engineering and Engineering Management
Master's degree (Ergonomics)
2009 - 2013
National Tsing Hua University
Industrial Engineering and Engineering Management
Bachelor's degree