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职场能力评价定义
Nic Getkate - Head of Growth and Digital Development
Experienced and seasoned digital marketer with a focus on performance marketing, marketing strategy and project management.
For the better part of my career, I’ve helped startups and businesses attain growth in the digital space via paid marketing channels, email and content marketing. Starting out my career as a copywriter and on to more technical areas, I soon honed my skills in web development and optimizing high conversion landing pages to eventually settling on the performance marketing side of the spectrum using a data-driven approach to optimize conversion rates.
Ballito, South Africa [email protected] 0766095863
Work Experience
Head of Growth & Digital Development • Life & Style Media
February 2022 - Present
As head of growth and digital development, I oversee the overall growth and direction of the Life & Style brand in the digital space as well as developing new product offerings. My role also includes the management and oversight of our remote team relating to our SEO efforts, online story telling and growing our digital mediums (social media, blog, podcast network and email newsletter) via organic, paid advertising channels and content marketing.
In addition to all of the above, I also execute/manage all paid advertising campaigns that fall under performance marketing. ie Facebook Ads, Instagram Ads, Google Ads, Facebook Meta Pixel setup, Google Analytics, Google Search Console and SEO efforts.
Achievements
- Developed and created a local email publication.
- Grew our blog organically by creating a long term SEO strategy
- Created a winning marketing funnel for sales team
- Implemented a data driven approach to the Life & Styles marketing strategy
Editor • The Slice
May 2020 - November 2021
The Slice is a weekly email publication centred around growing and building remote internet-based businesses such as e-commerce stores, startups, remote-first agencies, SaaS companies, freelancing and nomadic work lifestyles. The publication showcased up and coming software and tools that small business owners can use to streamline their operations, design, marketing and collaboration.
Responsibilities:
- Authored content and proofread each weekly issue.
- Handled publication sponsorship and classified slots.
- Generated new business and advertising partnerships
- Oversaw email publication design and content.
- Managed advertiser relationships and reported on ad analytics
- Developed new growth strategies and increased subscriber count
Achievements
- Grew publication to over 5000 weekly readers in the space of a year
- Successfully monetised the publication through sponsorships and classifieds
- Built a highly engaged niche audience in the indie startup space
Marketing consultant • Freelance
July 2018 - November 2021
Provided marketing consultations and accelerated growth for digital agencies, FMCG companies and early stage startups.
Main functions :
- Copywriting
- Search Engine Optimization
- Email Marketing
- Web design
- Campaign analytics and reporting
- Developing leads and new business
- Customer service
- Account management
Marketing Consultant • iConsultancy
January 2017 - December 2017
iConsultancy was a fast-growing Marketing and Public Relations firm, based in KZN, South Africa. The primary target market was small to medium-sized corporates, in the industry of finance, law, real estate and consumer products.
Responsibilities:
- Established work standards to promote efficiency and effectiveness in increasing brand awareness of the client.
- Conducted market research such as demographics and analytical data.
- Ensuring client satisfaction in the form of follow-ups.
- Actively researching industry trends and market conditions.
Social Media Manager • Focus Magazine
January 2017 - November 2017
- Focus Magazine was a lifestyle and property focused journal that came out on a monthly basis, in print and online. Its primary focus was mainly geared towards the population of Richards Bay, KZN.
- Wrote Content for the magazine in the form of social media posts, ad campaigns and advertorials.
- Engagement of community
- Initiated market research studies and analysed findings.
- Wrote, proofread, and revised digital copy for posts on client clients' social media channels.
Education
2015 - 2016
IMM Graduate School of Marketing
Marketing and Management Science
2010 - 2014
Maritzburg College
National Senior Certificate
Skills
Hard Skills
- SEO
- Web design
- Email marketing
- Google Analytics
- Google Tag manager
- Business Development
- Mailchimp
Hard Skills (cont)
- EmailOctopus
- Search Console
- Facebooks Ads
- Google Ads
- Bing Ads
- LinkedIn Ads
Soft Skills
- Analysis
- Resilience
- Problem-solving
- Attention to detail
Language
- English
Nic Getkate - Head of Growth and Digital Development
Experienced and seasoned digital marketer with a focus on performance marketing, marketing strategy and project management.
For the better part of my career, I’ve helped startups and businesses attain growth in the digital space via paid marketing channels, email and content marketing. Starting out my career as a copywriter and on to more technical areas, I soon honed my skills in web development and optimizing high conversion landing pages to eventually settling on the performance marketing side of the spectrum using a data-driven approach to optimize conversion rates.
Ballito, South Africa [email protected] 0766095863
Work Experience
Head of Growth & Digital Development • Life & Style Media
February 2022 - Present
As head of growth and digital development, I oversee the overall growth and direction of the Life & Style brand in the digital space as well as developing new product offerings. My role also includes the management and oversight of our remote team relating to our SEO efforts, online story telling and growing our digital mediums (social media, blog, podcast network and email newsletter) via organic, paid advertising channels and content marketing.
In addition to all of the above, I also execute/manage all paid advertising campaigns that fall under performance marketing. ie Facebook Ads, Instagram Ads, Google Ads, Facebook Meta Pixel setup, Google Analytics, Google Search Console and SEO efforts.
Achievements
- Developed and created a local email publication.
- Grew our blog organically by creating a long term SEO strategy
- Created a winning marketing funnel for sales team
- Implemented a data driven approach to the Life & Styles marketing strategy
Editor • The Slice
May 2020 - November 2021
The Slice is a weekly email publication centred around growing and building remote internet-based businesses such as e-commerce stores, startups, remote-first agencies, SaaS companies, freelancing and nomadic work lifestyles. The publication showcased up and coming software and tools that small business owners can use to streamline their operations, design, marketing and collaboration.
Responsibilities:
- Authored content and proofread each weekly issue.
- Handled publication sponsorship and classified slots.
- Generated new business and advertising partnerships
- Oversaw email publication design and content.
- Managed advertiser relationships and reported on ad analytics
- Developed new growth strategies and increased subscriber count
Achievements
- Grew publication to over 5000 weekly readers in the space of a year
- Successfully monetised the publication through sponsorships and classifieds
- Built a highly engaged niche audience in the indie startup space
Marketing consultant • Freelance
July 2018 - November 2021
Provided marketing consultations and accelerated growth for digital agencies, FMCG companies and early stage startups.
Main functions :
- Copywriting
- Search Engine Optimization
- Email Marketing
- Web design
- Campaign analytics and reporting
- Developing leads and new business
- Customer service
- Account management
Marketing Consultant • iConsultancy
January 2017 - December 2017
iConsultancy was a fast-growing Marketing and Public Relations firm, based in KZN, South Africa. The primary target market was small to medium-sized corporates, in the industry of finance, law, real estate and consumer products.
Responsibilities:
- Established work standards to promote efficiency and effectiveness in increasing brand awareness of the client.
- Conducted market research such as demographics and analytical data.
- Ensuring client satisfaction in the form of follow-ups.
- Actively researching industry trends and market conditions.
Social Media Manager • Focus Magazine
January 2017 - November 2017
- Focus Magazine was a lifestyle and property focused journal that came out on a monthly basis, in print and online. Its primary focus was mainly geared towards the population of Richards Bay, KZN.
- Wrote Content for the magazine in the form of social media posts, ad campaigns and advertorials.
- Engagement of community
- Initiated market research studies and analysed findings.
- Wrote, proofread, and revised digital copy for posts on client clients' social media channels.
Education
2015 - 2016
IMM Graduate School of Marketing
Marketing and Management Science
2010 - 2014
Maritzburg College
National Senior Certificate
Skills
Hard Skills
- SEO
- Web design
- Email marketing
- Google Analytics
- Google Tag manager
- Business Development
- Mailchimp
Hard Skills (cont)
- EmailOctopus
- Search Console
- Facebooks Ads
- Google Ads
- Bing Ads
- LinkedIn Ads
Soft Skills
- Analysis
- Resilience
- Problem-solving
- Attention to detail
Language
- English