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On
4-6 years
6-10 years
10-15 years
More than 15 years
Past
Head of Business Operations @51Talk2022 ~ 2024
・
Business Development, Product Manager, Project Management, Business Operations, Process Design
Within one month
Education Group in Taiwan, responsibilities would include leading and overseeing various teams and functions within the organization. Notable Achievements: Reduced overall operational costs by 30% and increased user attendance conversion rate by over 80%. Optimized MGM processes, resulting in a 38% monthly increase in referred users through various marketing activities, surpassing competitors' conversion rates by 10%. Acquired new users through group purchasing activities, significantly lowering user acquisition costs to an average of $10, thereby maximizing cost efficiency. Personal press media interview 三立新聞報導 Douglas, the head of operations at 51Talk Taiwan, highlighted
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
City University of Hong Kong
・
Marketing
Marketing Director
More than one year
garnered $460 in revenue referrals, which developed an affiliate relationship with PocketDerm by utilizing growth hacking, SEO, and content creation best practices. Partnered with PocketDerm Marketing team to cross-promote, through blogging platforms, social media, and other venues, creating an on-going affiliate relationship. HostRocket | JuneNovember 2013 Digital Marketing Specialist Managed and executed SEO optimized content strategies that generated a high rate of leads and increased brand awareness through social media reach. Collaborated with sales reps to optimize inbound marketing activity. Projects Paragon Fitwear Athlete | SeptemberPresent Sponsored Athlete YouTube.com/elsiealkurabi | JunePresent Evidence-based
Ready to interview
Full-time / Interested in working remotely
10-15 years
Hudson Valley Community College
・
Liberal Arts
Past
UI/UX Designer @家豪科技股份有限公司2018 ~ 2023
・
UI/UX Designer
Within one month
Unemployed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
逢甲大學 Feng Chia University
・
風險管理與保險學系Go-To-Market Manager & Pre-Sales Manager @FUJIFILM Business Innovation Taiwan2023 ~ Present
・
行銷策略主管
Within one month
Employed
・
Open to opportunities
Full-time / Not interested in working remotely
10-15 years
Chung Hua University (CHU) 中華大學
・
Computer Science and Information Engineering
Section Leader @Hitachi High-Tech Taiwan Corporation2022 ~ Present
・
Sales Manager
Within one month
/AIoT> Built and developed business of Smart factory solutions (including AI, IoT, Software MES/SCM/WMS, ESG, System integration and consulting service). Hunted and explored potential customers through communicating with decision makers including C-level, factory director and management/IT/production team. Supported marketing activities/events including seminar, exhibition, etc. and performed cold calls/arranged visiting to approach potential customers. Successful cases Die casting manufacturer in Vietnam (automotive application) : SCM (Supply Chain Management system) implement integration with ERP Industrial sealing manufacturer: WMS (Warehouse Management system) implement and integration with
Employed
Full-time / Interested in working remotely
6-10 years
National Chung Hsing University
・
Life Sciences
Sr. Executive - Digital Marketing @Webmyne Systems2021 ~ Present
・
Digital Marketing Manager
Within six months
Digital Marketing SEO Executive • Future Link Consultants MarchMarch 2020 A turning point in my career as I handled a lot of responsibilities with successful outcomes. - Created 3 new websites from scratch on WordPress. (From purchasing a new domain from GoDaddy to making it live) - Creating SEO, SMM, Content Marketing, and Google Ads strategies. - Creating content marketing calendars for daily content marketing activities. - Creating social media marketing calendars for regular postings for multiple websites. - Creating Google Ads from scratch and managing on daily basis by discussing the budget and outcomes with Manager and Director. - Creating
Employed
Full-time / Interested in working remotely
6-10 years
K.J. Institute of Engineering and Technology
・
Information Technology 
Marketing @Master Win Group Taiwan2019 ~ 2020
・
Senior specilist
Within six months
year experience as a Marketing specialist. Responsible for marketing and branding strategy in several industrial sectors, including Healthcare and Life science, Consumer and Industrial manufacturing market, etc. By incorporating events planning, data research, PR communication, and digital marketing, I have assisted businesses in improving the brand image and marketing platform. Taipei, TW [email protected] Experience TotalEnergies Marketing Taiwan, JulCurrent Marketing Manager Strategy and Planning: Plan and execute marketing activities by collaborating and seeking consensus with related stakeholders to deliver marketing, communication plan. Budget planning: Analyze, define and control marketing budget and allocation.
Employed
・
Not open to opportunities
Full-time / Interested in working remotely
4-6 years
Queensland University of Technology
・
Business in Marketing
Supervisor Sales Support @PT. Global Jet Express2023 ~ 2023
・
Supervisor
Within six months
the percentages they must achieve Discuss plans and strategies with each agent (short term and long term) Make sales target calculations that will be compared monthly Record AWB agent data which will be combined every month to see graphs of agent increases and decreases Follow up and monitor Sales / Marketing activities of all agents Ensure agent development and achievements remain on track in accordance with plan & strategy Problem solving and coordinating agent obstacles that occur internally or externally Provide daily agent progress feedback to superiors Supervisor Sales Area • PT SICEPAT EKSPRES INDONESIA SeptemberJuni 2023 | Jakarta, Indonesia Hunting customer corporate
Employed
Full-time / Not interested in working remotely
4-6 years
UNIVERSITAS ESA UNGGUL JAKARTA
・
NutritionCEO/Co-Founder @YouLink Holdings Inc2019 ~ Present
・
engineer
Within six months
Employed
Full-time / Interested in working remotely
10-15 years
University, BS in Electrical Engineering
・
Electrical Engineering, Computer Scinece
Transformation Office- Deputy Manager @Cathay Financial Holdings 國泰金控2022 ~ 2023
・
Marketing Manager
Within one month
plans. •Planned and executed on-line/off-line events and marketing activities. •Managed internal-social media post periodicals. •Designed, maintained, and renew the website and liaised with web agencies. JanMarMarketing Manager MECHAVISION INC BRAND NAME : Touché Solutions •Created and implemented brand strategies and collaborated with marketing partners and stakeholders to deliver integrated plans. •Planned and executed on-line/off-line events and marketing activities. •Managed social media posts and sent case studies to professional periodicals. •Designed, maintained, and renew the website and liaised with web agencies. MarJanProduct Manager & Marketing Manager
Full-time / Interested in working remotely
6-10 years
National Chi Nan University
・
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Technical Skills
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Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
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Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Professional Background
Current status
Job Search Progress
Professions
Data Scientist
Fields of Employment
Advertising
Work experience
More than 15 years
Management
Skills
Languages
Spanish
・
Native or Bilingual
English
・
Professional
Job search preferences
Positions
Senior Digital Manager / Data Scientist
Job types
Full-time
Locations
London, UK
Remote
Interested in working remotely
Freelance
Educations
School
OBS Business School, University of Barcelona
Major
Community Management
Patxi Gadanon
I am a bilingual senior Digital Marketing Manager with more than 20 years’ international experience in digital marketing in B2B and B2C companies in the UK and Spain. I am looking for a challenging senior role in digital marketing ,data analysis or growth hacking helping companies grow their reach and revenue using data to drive strategic decisions. My key skills are strong motivation, initiative and creativity in solving problems arising from busy client-facing environments. I am customer-focused, a good team player and an empathetic and understanding leader.
644491147
Pamplona, Spain
[email protected]
Experience
B2B Marketing Manager at Mondy by Pearson for Business, Mar 2023 - to date
- Developing and executing the B2B marketing strategy and programs (internal/external branding, lead generation, advertising, events, digital marketing)
- Researching, setting-up and testing lead generation channels and strategies to select the best options for scaling
- Collaborating with the B2B sales, design, B2C marketing, and development teams in driving new B2B marketing activities
- Identifying and targeting relevant businesses and organizations from various industries in order to drive sales leads, ABM campaigns
- Managing end-to-end marketing programs including paid advertising, SEO/SEM, landing pages creation, email marketing campaigns, social, lead nurturing, channel marketing and analytics
- Leading and ensuring the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating with content, creative, sales and broader organization
- Performing industry and competitive analysis to inform the sales process and help positioning and messaging
- Performing ongoing tracking and reporting on B2B marketing initiatives
Senior Performance Marketing Manager at Fresh Relevance, Apr 2021 - Feb 2023
- Defining, testing and executing acquisition campaigns across paid and owned channels to drive website visitors, conversions and sales pipeline growth.
- Managing, developing and A/B testing our website to provide a user experience that is personalised and optimised for conversions.
- ABM. Establishing target accounts, setting up ad campaigns to reach them, and tracking their success.
- Owning the SEO strategy from a keyword, page optimisation and technical perspective (site health, site speed, mobile optimisation, etc.) to maximise website traffic.
- Owning our paid media budget and performance against targets.
- Running PPC and retargeting campaigns across Google, Bing and LinkedIn, incl. optimising and refining bid management, copywriting and competitor benchmarking.
- Identifying opportunities to expand into channels where we’ve never been before. Collaborating with the wider team to develop optimised user journeys for these campaigns, incl. creative, proposition and landing pages.
- Building and expanding email nurture streams to convert leads into MQLs.
- Reporting on KPIs, incl. in-profile leads, MQLs and opportunities.
- Working closely with sales on handing off campaigns, following up leads and generating sales pipeline.
Senior Web Manager at Colart, Jan 2018 - Apr 2020
- Web strategy to offer great experiences to our visitors. Websites that are easy to find (SEO) and easy to use (UX)
- Web operations, leading a small team to manage 5 brand websites (3 of them with ecommerce). Working with the respective brand teams on content that is relevant for our audiences and with the developers/designers to deliver that content in the best way possible.
- Web optimisation. Implementing an always-on optimisation framework for:
- SEO. Developing keyword researches to help with content production. Monitorisation using MOZ.
- Testing/Personalisation. Creating hypothesis using analytics tools (heatmaps, session recordings, web metrics,...) and constantly challenging the status with clear goals in mind (engagement/conversion)
- Tracking & Tagging. Making sure we have the right tracking in place for campaigns and always-on. Using event tracking to capture all the actions that can help our marketers make better decisions.
- Analytics & Reporting. Creating reports/dashboards that are actionable, understandable and accurate. Using Google Data Studio to show only the KPIs that are relevant for each stakeholder.
- Training & Documenting. Creating how-to guides, clear processes and documentation with a sharing philosophy to upskill the marketing department in digital
EMEAR Digital Marketing Manager at Cisco, Jun 2014 - Jan 2018
- Campaign execution. Supporting marketing and communications, field marketing and global to deploy omni-channel campaigns. From the initial briefs all the way to reporting and insights.
- SEM optimisation. Working with the media agency on planning, execution, analysis and campaigns optimisation (Programmatic Buying, Paid Search, Paid Social).
- Landing Page Optimisation. Creating a global optimisation program to engrave the testing culture in everything we produce for digital.
ACHV: We doubled the conversion rate of a landing page by testing alternative placements for the web form. We scaled up the project and we have now a new template that includes the key learnings - Optimising cisco.com hand-raisers (chat, contact us, phone). Working closely with development to improve UX, conversions and quality of data.
ACHV: I led a project to update the “request a call back” form across EMEAR. It drove an increase of more than 25% in SQL opportunity (main marketing KPI) - Tagging & Tracking. Making sure that all the campaigns are correctly tagged and tracked. Using Tealium and GTM for tag management and tableau for data visualization and end to end tracking
ACHV: I led a project to update the “request a call back” form across EMEAR - Data Management. Working with the DMP (BlueKai) and other sources of data to get insights and make decisions. Training the different stakeholders on the available dashboards (Tableau)
- I have become the “inbound/digital” subject matter expert in the region. For this reason I am a key contributor for the Intranet (Jive) creating “how-to” guides and sharing best practises across the entire organisation
Product Manager at PayPal, Aug 2013 - Jun 2014 [contract]
- Driving the marketing strategy and propositions delivering the annual marketing plan for the lifecycle of the PayPal Access Card based on segmentation plans. Three main goals Acquisition / Activation / Adoption.
ACHV: Successful acquisition campaign (email/banner using Eloqua) driving 10K new card holders - Campaign management from briefing creative and copy through to production and implementation working with internal campaign management team and external agencies.
ACHV: Managing effectively different agencies working on the same campaign - Report on and maintain good understanding of campaign/product performance and make recommendations to improve.
ACHV: New email templates based on testing and performance analysis. Producing MI report with key insight and trend analysis
Marketing Manager at Analytics SEO (aka Authoritas), Sep 2012 - Aug 2013
- Inbound marketing, lead generation. Generating leads using different channels (PPC, Search, Affiliates, Content Mkt,...) ACHV: I increased the number of leads (500% Increase) by optimising the signup form (removing required fields like cc details)
- Affiliate Management. Expanding and managing our affiliate programme. Dealing with the day to day inquiries and attend their needs.
ACHV: 20% increase in the number of affiliates and 50% increase in the traffic generated by them - PPC Management. Managing Google Adwords. Multiple locations and campaigns (FR/USA/UK). Retargeting website visitors. Banner advertisement.
ACHV: I reduced the CPC by 50% by creating specific landing pages for different audiences (SEOs, Digital Agencies, eCommerce companies)
For a full list of jobs please visit my Linkedin profile
Skills
Data & Analytics
- Business data: Apollo, Cognism, Bombora, G2, Clearbit
- Data Visualization: Looker Studio, Tableau.
- Analytics Suites: Google Analytics, Adobe Analytics, Clarity
- SEO Platforms: SEO Moz, AHREFS, SEM Rush, Google Search Console
Tracking & Testing
- A/B/n Testing: Optimizely, Adobe Target Premium, VWO
- Personalisation: Adobe Target, VWO
- Tracking / Tag Management: Google Tag Manager and Tealium
- Visitor identification: Clearbit, Lead Forensics, DealFront
CRM & Automation
- CRM systems: Hubspot, Pipedrive, Salesforce
- Automation: Hubspot, Eloqua, Apollo
- Dux-Soup, LinkedIn automation
AI Tools
- ChatGPT
- Writesonic
CMS
- Managing public facing websites running on WordPress, Magento, TradeIT, Ektron, Adobe Web Experiences, Sharepoint,...
- Designing, creating and maintaining internal sites on Jive, SharePoint, Confluence
- Developing landing pages with Unbounce
Ad Platforms
- Google Ads
- LinkedIn Ads
- YouTube Ads
- Bing Ads
- Gartner
IBM Data Science Professional Certificate
Data Science and its Methodology, became familiar and used a variety of data science tools, learned Python and SQL, performed Data Visualization and Analysis, and created Machine Learning models.
Education
- Postgraduate: Community Management (online) OBS Business School, University of Barcelona, Dec 2010
- BS Marketing, University of Navarra, Spain 1997
Languages
- Spanish, mother tongue
- English, fluent
Hobbies & Interests
- Sports: I enjoy sports particularly basketball - 20 years amateur team member
- Documentaries: I love discovering things I didn't know. I feel there are so many things I didn't know about that add new points of view and perspectives we can benefit from.
Patxi Gadanon
I am a bilingual senior Digital Marketing Manager with more than 20 years’ international experience in digital marketing in B2B and B2C companies in the UK and Spain. I am looking for a challenging senior role in digital marketing ,data analysis or growth hacking helping companies grow their reach and revenue using data to drive strategic decisions. My key skills are strong motivation, initiative and creativity in solving problems arising from busy client-facing environments. I am customer-focused, a good team player and an empathetic and understanding leader.
644491147
Pamplona, Spain
[email protected]
Experience
B2B Marketing Manager at Mondy by Pearson for Business, Mar 2023 - to date
- Developing and executing the B2B marketing strategy and programs (internal/external branding, lead generation, advertising, events, digital marketing)
- Researching, setting-up and testing lead generation channels and strategies to select the best options for scaling
- Collaborating with the B2B sales, design, B2C marketing, and development teams in driving new B2B marketing activities
- Identifying and targeting relevant businesses and organizations from various industries in order to drive sales leads, ABM campaigns
- Managing end-to-end marketing programs including paid advertising, SEO/SEM, landing pages creation, email marketing campaigns, social, lead nurturing, channel marketing and analytics
- Leading and ensuring the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating with content, creative, sales and broader organization
- Performing industry and competitive analysis to inform the sales process and help positioning and messaging
- Performing ongoing tracking and reporting on B2B marketing initiatives
Senior Performance Marketing Manager at Fresh Relevance, Apr 2021 - Feb 2023
- Defining, testing and executing acquisition campaigns across paid and owned channels to drive website visitors, conversions and sales pipeline growth.
- Managing, developing and A/B testing our website to provide a user experience that is personalised and optimised for conversions.
- ABM. Establishing target accounts, setting up ad campaigns to reach them, and tracking their success.
- Owning the SEO strategy from a keyword, page optimisation and technical perspective (site health, site speed, mobile optimisation, etc.) to maximise website traffic.
- Owning our paid media budget and performance against targets.
- Running PPC and retargeting campaigns across Google, Bing and LinkedIn, incl. optimising and refining bid management, copywriting and competitor benchmarking.
- Identifying opportunities to expand into channels where we’ve never been before. Collaborating with the wider team to develop optimised user journeys for these campaigns, incl. creative, proposition and landing pages.
- Building and expanding email nurture streams to convert leads into MQLs.
- Reporting on KPIs, incl. in-profile leads, MQLs and opportunities.
- Working closely with sales on handing off campaigns, following up leads and generating sales pipeline.
Senior Web Manager at Colart, Jan 2018 - Apr 2020
- Web strategy to offer great experiences to our visitors. Websites that are easy to find (SEO) and easy to use (UX)
- Web operations, leading a small team to manage 5 brand websites (3 of them with ecommerce). Working with the respective brand teams on content that is relevant for our audiences and with the developers/designers to deliver that content in the best way possible.
- Web optimisation. Implementing an always-on optimisation framework for:
- SEO. Developing keyword researches to help with content production. Monitorisation using MOZ.
- Testing/Personalisation. Creating hypothesis using analytics tools (heatmaps, session recordings, web metrics,...) and constantly challenging the status with clear goals in mind (engagement/conversion)
- Tracking & Tagging. Making sure we have the right tracking in place for campaigns and always-on. Using event tracking to capture all the actions that can help our marketers make better decisions.
- Analytics & Reporting. Creating reports/dashboards that are actionable, understandable and accurate. Using Google Data Studio to show only the KPIs that are relevant for each stakeholder.
- Training & Documenting. Creating how-to guides, clear processes and documentation with a sharing philosophy to upskill the marketing department in digital
EMEAR Digital Marketing Manager at Cisco, Jun 2014 - Jan 2018
- Campaign execution. Supporting marketing and communications, field marketing and global to deploy omni-channel campaigns. From the initial briefs all the way to reporting and insights.
- SEM optimisation. Working with the media agency on planning, execution, analysis and campaigns optimisation (Programmatic Buying, Paid Search, Paid Social).
- Landing Page Optimisation. Creating a global optimisation program to engrave the testing culture in everything we produce for digital.
ACHV: We doubled the conversion rate of a landing page by testing alternative placements for the web form. We scaled up the project and we have now a new template that includes the key learnings - Optimising cisco.com hand-raisers (chat, contact us, phone). Working closely with development to improve UX, conversions and quality of data.
ACHV: I led a project to update the “request a call back” form across EMEAR. It drove an increase of more than 25% in SQL opportunity (main marketing KPI) - Tagging & Tracking. Making sure that all the campaigns are correctly tagged and tracked. Using Tealium and GTM for tag management and tableau for data visualization and end to end tracking
ACHV: I led a project to update the “request a call back” form across EMEAR - Data Management. Working with the DMP (BlueKai) and other sources of data to get insights and make decisions. Training the different stakeholders on the available dashboards (Tableau)
- I have become the “inbound/digital” subject matter expert in the region. For this reason I am a key contributor for the Intranet (Jive) creating “how-to” guides and sharing best practises across the entire organisation
Product Manager at PayPal, Aug 2013 - Jun 2014 [contract]
- Driving the marketing strategy and propositions delivering the annual marketing plan for the lifecycle of the PayPal Access Card based on segmentation plans. Three main goals Acquisition / Activation / Adoption.
ACHV: Successful acquisition campaign (email/banner using Eloqua) driving 10K new card holders - Campaign management from briefing creative and copy through to production and implementation working with internal campaign management team and external agencies.
ACHV: Managing effectively different agencies working on the same campaign - Report on and maintain good understanding of campaign/product performance and make recommendations to improve.
ACHV: New email templates based on testing and performance analysis. Producing MI report with key insight and trend analysis
Marketing Manager at Analytics SEO (aka Authoritas), Sep 2012 - Aug 2013
- Inbound marketing, lead generation. Generating leads using different channels (PPC, Search, Affiliates, Content Mkt,...) ACHV: I increased the number of leads (500% Increase) by optimising the signup form (removing required fields like cc details)
- Affiliate Management. Expanding and managing our affiliate programme. Dealing with the day to day inquiries and attend their needs.
ACHV: 20% increase in the number of affiliates and 50% increase in the traffic generated by them - PPC Management. Managing Google Adwords. Multiple locations and campaigns (FR/USA/UK). Retargeting website visitors. Banner advertisement.
ACHV: I reduced the CPC by 50% by creating specific landing pages for different audiences (SEOs, Digital Agencies, eCommerce companies)
For a full list of jobs please visit my Linkedin profile
Skills
Data & Analytics
- Business data: Apollo, Cognism, Bombora, G2, Clearbit
- Data Visualization: Looker Studio, Tableau.
- Analytics Suites: Google Analytics, Adobe Analytics, Clarity
- SEO Platforms: SEO Moz, AHREFS, SEM Rush, Google Search Console
Tracking & Testing
- A/B/n Testing: Optimizely, Adobe Target Premium, VWO
- Personalisation: Adobe Target, VWO
- Tracking / Tag Management: Google Tag Manager and Tealium
- Visitor identification: Clearbit, Lead Forensics, DealFront
CRM & Automation
- CRM systems: Hubspot, Pipedrive, Salesforce
- Automation: Hubspot, Eloqua, Apollo
- Dux-Soup, LinkedIn automation
AI Tools
- ChatGPT
- Writesonic
CMS
- Managing public facing websites running on WordPress, Magento, TradeIT, Ektron, Adobe Web Experiences, Sharepoint,...
- Designing, creating and maintaining internal sites on Jive, SharePoint, Confluence
- Developing landing pages with Unbounce
Ad Platforms
- Google Ads
- LinkedIn Ads
- YouTube Ads
- Bing Ads
- Gartner
IBM Data Science Professional Certificate
Data Science and its Methodology, became familiar and used a variety of data science tools, learned Python and SQL, performed Data Visualization and Analysis, and created Machine Learning models.
Education
- Postgraduate: Community Management (online) OBS Business School, University of Barcelona, Dec 2010
- BS Marketing, University of Navarra, Spain 1997
Languages
- Spanish, mother tongue
- English, fluent
Hobbies & Interests
- Sports: I enjoy sports particularly basketball - 20 years amateur team member
- Documentaries: I love discovering things I didn't know. I feel there are so many things I didn't know about that add new points of view and perspectives we can benefit from.