Apr. 2021 - Nov. 2021

Sr. Product Marketing Manager  PNY Technologies Asia Pacific Limited

● Managed products, policies, procedures, and pricing while defining the overall product strategy.
● Developed integrated marketing communications plans for quarterly product launches.
● Supported sales channel to achieve 105% of revenue goals (in estimates) for FY2021 through collateral and lead generation campaigns
● Established a highly efficient relationship between the acquisition and marketing teams and departments.
● Improved sales performance of key product lines by 10% through development and implementation of product road maps, targeted new market introductions, vertical segmentation, and sales training
● Managed P&L for up to $30M in gross revenue.
● Managed the product management and marketing process for three new product lines, which resulted in a 25% revenue increase.

Mar. 2017 - Mar. 2021

Business Manager – APAC  Kingston Technology Company, Inc 

● Managed inventory and ordered monthly merchandise to ensure appropriate stock levels
● Created and analyzed statistical data to enhance processes, reduce process lead time, and meet deadlines.
● Aided business development efforts, developed processes, and played a key role in driving revenue growth.
● Created a comprehensive business plan outlining a business growth strategy, including internal and external marketing strategies to maintain a majority market share
● Initiated sales metrics and financial performance analytical methods via product category
● Directed business towards an understanding of its market through defining its identity.
● Led business to exceed sales of more than 130% in 2018.
● Initiated real-time training and core standards
● Established sales and service goals and objectives and ensured all communications plans were consistent with stated objectives and adhered to quality assurance standards

Sep. 2011 - Feb. 2017

Channel Marketing Manager – Asia  Corsair Memory Inc

● Managing the Asia regional pricing, balancing the max-margin and best competitive pricing. Responsible for Asia's regional revenue target/sales goals.
● Developing, driving, and implementing channel marketing activity for selected groups of channel partners. Lead the sales team to achieve and exceed their sales target.
● To be the bridge between the marketing team, product management team, and sales team to provide on-time service and market needs for each other.
●Lead the product management team to introduce the right offer by working closely with R&D and regional teams on market size, customers’ needs, monthly forecasts, and market review presentations, etc.
● Extend the product responsibly from DRAM/NAND to gaming peripheral since 2015

Feb. 2010 - Jun. 2011

Marketing Manager  F&E International

● Create the marketing event to build up the branding image through newspaper channels, social media, and paper advertising.
● Research and analyze the market and location for each new retail store.
● Design and build each new retail store.
● Developing and executing retail employee training.

Jul. 2007 - Feb. 2010

Account Manager  Transcend Information

● Growth the Company's focus accounts' revenues of more than 120% each year for three years.
● Increased the profit margin from 5-6% per year to an average of 10% each year.
● Created and maintained accounts and customers to focus on the company’s products
● Developed selling strategies for regional accounts and customers
● Coordinate program management details (project direction, schedule, specifications, etc) with OEM and ODM's.
● Managing the key accounts; Newegg.com for etailer. Malab, ASI, Synnex for the distributor, and Portwell for SI/OEM customers.
● Building up great customer relationships with each accounts' procurements.