March 2023 - Present

Manager Product Management

Mastercard

• Working as product owner for the Web, Mobile and Portal platforms.
• Managing 40 plus clients across the globe.
• Prioritize product roadmap to achieve 10% YoY growth.
• Maintain a roadmap for all platforms ensuring it propels strategy and objectives, balances market needs, as well as platform health.
• Understand client requirement and work on all content management, campaign management related activities.

September 2019 - March 2023

Senior Specialist – Product Management

Mastercard

1. Digital footprint and reduce technical debt
• Onboard new clients in CMS with digital strategy to drive recurring revenue growth and improved customer experience.
• Resolving client issues and communicating with clients for upgrades and enhancement done for product carried out through the Agile Process.

2. Accelerate digital growth
• Deliver new digital platforms for MPMS and clients, including the launch of new servicing sites.
• Partnering with and supporting regional team (Marketing, Product and Sales in particular) to advice on best practice digital execution and instigate change for the better.
• Create service emails for the clients which are carried out through RD tool.

3. Drive innovation in the customer experience
• Develop measurement framework (Adobe Analytics) and use data insights to help reduce customer friction online.
• Raising new features to enhance product for better customer experience.

4. Product Owner
• Translate the roadmap into manageable product backlog and detail the processes while collaborating with product management, development, delivery, customers, etc. This entails prioritizing the backlog and support the release planning and sprint planning exercises.

January 2019 - August 2019

Specialist - Global Digital Marketing and Brand

FIS Global Solution Pvt Ltd

• Have worked on integration of Google Analytics with Tableau through Google Sheet. This has helped in auto-updating of Google Analytics data through Google Sheets.
• Worked with Account Based Marketing (ABM) Team to create and launch ABM program with highly personalized dynamic content for email and landing pages that targeted top strategic accounts through Marketo and we received very positive responses from Sales team for our ABM campaign success.

August 2015 - December 2018

Lead Associate – Marketing Support

FIS Global Solution Pvt Ltd

1. Analytics and Management:
• Lead initiative to outline and formalize the process of implementing tracking and tagging for 20 accounts by creating a documented workflow for microsites, fisglobal.com, mobile app other web properties.
• As a strategic partner to business and marketing, responsible for supporting 30% pipeline and 10% close/won contribution.

2. Reporting:
• Lead initiative to standardize a reporting by creating around 10 dashboards in Google Data Studio that can be used to communicate website activity with key business stakeholders.

3. Team Management:
• Applied strong focus on skills development by increasing my knowledge on tools; leading/teaching others by participating in online training and self-study courses, as well as work within the team to learn from internal expertise and experience.

4. Content strategists:
• Was Responsible for designing content, both holistically and tactically. As a byproduct of the content planning process, content strategists defining the content types and interactions with the website support. My role included the knowledge of how the CMS models work and aggregates content to understand any limitations on the design.

December 2013 - August 2015

Digital Marketing Executive

Prima IT Solutions

• Responsible for Google Ads (Search and Display), forecast budgets, campaign size, write ads and conduct keyword research.
• Build up accounts from ground up, tightly organizing Google Ads campaigns and ad groups by keyword relevancy.
• Analyse campaign performance and make statistically stable/relevant optimizations & recommendations.
• Report performance data and supply analysis to improve performance
• Manage and grow Direct Response campaigns, optimizing to goal Cost per Action / Conversion volume.

January 2013 - November 2013

SEO Executive

HARBINGER GROUP

• On page optimization which included Meta title, Meta keywords, Meta description, header tags, alt text, internal linking of website, content Optimization.
• Off page optimization included submission to directories, link building, social media posting.
• Search Engine Marketing (SEM): Google Ads, LinkedIn Ads for the product and service offerings.