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Definition of Reputation Credits
賴盈伶Maggie Lai
在娛樂影視產業的行銷暨公關領域專職超過十年，擅長行銷宣傳、品牌行銷與內容企劃、媒體公關，藝人職人經紀、數位社群行銷、自媒體經營、線上線下活動策劃與執行。
〔行銷宣傳公關〕影視專案包括統籌2021年年公視旗艦影集《天橋上的魔術師》專案，該劇榮獲 總統蔡英文等各界好評推薦與⾦鐘獎六項大獎;其他還有⾦馬獎最佳劇情片等四項大獎電影《⾎觀音》等多項影視專案。
〔品牌內容企劃〕《天橋上的魔術師-幕後特輯》單集節⽬企劃與內容製作、歌⼿嚴正嵐首張個人創作專輯企劃與宣傳;以及全台演唱會巡演的統籌規劃與執行。
〔藝⼈公關經紀〕張鈞甯、鈕承澤、嚴正嵐、羅時豐、杜汶澤等。
Experencing in the field of film, drama, music industry over 10 years. I am engaged in marketing manager, PR manager, brand image building, artist agent, content planning.
Brand image building and content planning/The artist, Vera Yen, A&R and the first album release. “The Magician on the Skywalk” Ep11 content creator and producer. The marketing manager of 1500 Sound Academy Taipei, providing branding, promotions strategy, and social medial strategy.
Marketing and PR manager,/Tv drama “The Magician on the Skywalk”, “Heaven on the 4th Floor”, and film marketing “The Bold, the Corrupt, and the Beautiful”...etc.
Artist agent/Ning Chang, Doze Niu, Vera Yen, Daniel D,L LO, Chapman To Man Chak.
工作經歷
六月 2022 - 七月 2023
Marketing Manager
1500 Sound Academy Taipei
全台首座培育音樂幕後人才學院《1500聲量音創學院》行銷經理，負責品牌建立、經營與 行銷推廣。包含行銷策略擬定、預算掌控、數位行銷與社群策略擬定、官方自媒體內容企劃 與策略擬定(yt/podcast/ig)、線上線下課程行銷與活動執行;同時負責行銷人員的管理與 培訓。6個月IG官方粉絲頁追蹤數成長75%、12個月成長 120%。
The marketing manager of 1500 Sound Academy Taipei, providing branding, promotions strategy, podcast and social medial strategy. The followers of the official instagram are increased 120% in a year.
六月 2019 - 四月 2022
Marketing Manager
原子映象有限公司
2 電視劇專案《四樓的天堂》媒體統籌，策略擬定與操作。
-The marketing director of the PTS series drama, taiwan’s golden bell-winning “The Magician on the Skywalk”. The PR manager of the PTS series drama, “Heaven on the 4th Floor”.
-Provide the publicity and promotions strategy and branding for the products of the brand of the director, Chapman To Man Chak.
十一月 2017 - 六月 2019
Artist agent
海蝶音樂股份有限公司
1 藝人經紀 ：羅時豐、嚴正嵐
2 Legacy2018鐵漢柔情演唱會-羅時豐台中/台北場，統籌規劃執行
3 嚴正嵐全新個人專輯「告白」，擔任唱片企劃、巡迴演唱統籌規劃、藝人經紀。
4 廣告代言專案：包括 花王蕾尼亞嚴正嵐代言人、台灣彩券嚴正嵐代言、日本VONO湯品嚴正嵐代言、五洲製藥斯斯感冒羅時豐代言等。
-Artist agent:Daniel D.L Lo、Vera Yen.
-Responsible for the first album of artist, Vera Yen, and arrange for the tour mini-concerts including concept creating, tickets selling, merchandise making.
-Responsible for the concert of the singer, Daniel D.L Lo, at Legacy 2018.
-Celebrity commercial endorsement:Chocolabb、Laurier、Taiwan Lottery Co., Ltd.,
VONO、UC Pharma Co., Ltd....etc.
六月 2016 - 十一月 2017
Public Relations
自由接案
媒體公關統籌 /數位網路操作
1 電影專案:媒體統籌，包含媒體議題操作、口碑操作、金馬獎活動統籌與議題操作、數位行銷規劃與操作、藝人與KOL宣傳事項、粉絲頁操作等。包括金馬獎最佳劇情片《血觀 音》、九把刀導演《報告老師!怪怪怪怪物!》、柯震東主演《再見瓦城》、林依晨主演 《我的蛋男情人》
2 表演藝術媒體宣傳:第六屆『超親密小戲節』行銷宣傳(飛人集社劇團) 網路行銷暨社群媒體的議題操作與執行;臉書成長率30%、IG成長率200%。
2017 “The Bold, the Corrupt, and the Beautiful”, “mon mon mon MONSTERS”, 2016 “The
Road to Mandalay”, “My Egg Boy”
-Responsible for PR strategy localization and execution (pitching, press release write ups) and publicity/news exposure report submission.Support publicity event planning, execution and coordination.
-Arrange for and maximize exposure for movie talents/dubbing talents
-Media tie-in promotion: Aim at targeted media to initiate tie-ins, and screenings if necessary, to further enhance and reinforce media publicity mileage apart from the normal publicity generated.
-Build & maintain strong relationships with various local media.
四月 2015 - 四月 2016
Special Assistant of chairman
紅豆製作股份有限公司
1 協助處理與安排董事長兼導演鈕承澤行程、會議等工作事項。
2 對外媒體公關聯繫與應對、藝人經紀等相關工作事項、其他行政庶務。
3 參與電影案子前期製作會議、劇本會議、場勘、以及相關連絡與企劃事項。
4 公司開發業務項目規劃、執行與評估。
-Arrange and participate in the schedule of the director, Doze Niu.
-Responsible for build & maintain relationships with local media.
-Participate in film project development. Assist in cross-departmental communication and meetings.
十一月 2011 - 三月 2015
Public Relations Assistant Manager
原子映象有限公司
1 國內、外影片行銷與媒體公關操作企劃，包括新聞稿撰寫、媒體企劃與執行、活動與行銷 策略發想、⼝碑議題操作、宣傳通告安排規劃、公關危機處理等。操作過的影片包括票房破兩億新台幣商業賀歲類型並由豬哥亮、林心如主演的《大囍臨門》、鈕承澤執導的史詩愛情鉅作《軍中樂園》遠征釜⼭山影展、桂綸鎂摘下金⾺馬影后的時代力作《女朋友。男朋友》，到社會類型的動保紀錄片九把刀監製的《⼗二夜》摘下該年紀錄片票房冠軍、藝⽂類型的國際名導蔡明亮電影《郊遊》等。國外影片有枝裕和導演《奇蹟》、威尼斯影帝法斯賓達主演的 《性愛成癮的男人》、碧娜鮑許《PINA》等片。
2 現場/隨片宣傳:電影前製或拍攝期媒體關係經營、⾏銷素材規劃與生產，整體企劃發想
3 藝人(張鈞甯)經紀公關，包括新聞稿發稿與媒體關係維護、整體形象企劃與包裝等。
”The Wonderful Wedding”, “Paradise in Service”, “Gf*Bf”, “Twelve Nights”, “Stray Dogs”,
“I Wish”, “Shame”, “PINA”...etc.
-Responsible for PR strategy localization and execution (pitching, press release write ups) and publicity/news exposure report submission.
-Make execution of all marketing campaigns (for channels & content: TV, event, off-air, digital campaigns).Updating On-Air, Scheduling and Digital Media teams to make sure that everything is going in line with the marketing strategies.
-Arrange for and maximize exposure for movie talents/dubbing talents
-Media tie-in promotion: Aim at targeted media to initiate tie-ins, and screenings if necessary, to further enhance and reinforce media publicity mileage apart from the normal publicity generated.
-Build & maintain strong relationships with various local media.
-on-site PR during the film-making.
-Artist agent and PR:Ning Chang
八月 2006 - 七月 2011
Assistant Manager
福相股份有限公司
1 國內影展字幕製作與投影總統籌，金馬影展、台北電影節、高雄電影節等。工作內容包括人事管理與教育訓練（10-20人不等）、現場機器架設與維護、危機事項處理等。
2 影片企劃，紀錄片《索瑪花開的季節》、政府觀光宣導短片《就是愛北縣》、《高雄世運主場館工程紀錄影片》等。
Responsible for subtitle creation and projection for various film festivals including Taipei Golden Horse festival, Taipei film festival, Kaohsiung film festival... as well in-house human resource management, new employee orientation and on-set operation.
學歷
Chihlee Institute of Technology
應用英文
2003 - 2005
技能
- Word
- PowerPoint
- Google Drive
- Excel
- Project Management
- Canva
語言
- English — 中階
賴盈伶Maggie Lai
在娛樂影視產業的行銷暨公關領域專職超過十年，擅長行銷宣傳、品牌行銷與內容企劃、媒體公關，藝人職人經紀、數位社群行銷、自媒體經營、線上線下活動策劃與執行。
〔行銷宣傳公關〕影視專案包括統籌2021年年公視旗艦影集《天橋上的魔術師》專案，該劇榮獲 總統蔡英文等各界好評推薦與⾦鐘獎六項大獎;其他還有⾦馬獎最佳劇情片等四項大獎電影《⾎觀音》等多項影視專案。
〔品牌內容企劃〕《天橋上的魔術師-幕後特輯》單集節⽬企劃與內容製作、歌⼿嚴正嵐首張個人創作專輯企劃與宣傳;以及全台演唱會巡演的統籌規劃與執行。
〔藝⼈公關經紀〕張鈞甯、鈕承澤、嚴正嵐、羅時豐、杜汶澤等。
Experencing in the field of film, drama, music industry over 10 years. I am engaged in marketing manager, PR manager, brand image building, artist agent, content planning.
Brand image building and content planning/The artist, Vera Yen, A&R and the first album release. “The Magician on the Skywalk” Ep11 content creator and producer. The marketing manager of 1500 Sound Academy Taipei, providing branding, promotions strategy, and social medial strategy.
Marketing and PR manager,/Tv drama “The Magician on the Skywalk”, “Heaven on the 4th Floor”, and film marketing “The Bold, the Corrupt, and the Beautiful”...etc.
Artist agent/Ning Chang, Doze Niu, Vera Yen, Daniel D,L LO, Chapman To Man Chak.
工作經歷
六月 2022 - 七月 2023
Marketing Manager
1500 Sound Academy Taipei
全台首座培育音樂幕後人才學院《1500聲量音創學院》行銷經理，負責品牌建立、經營與 行銷推廣。包含行銷策略擬定、預算掌控、數位行銷與社群策略擬定、官方自媒體內容企劃 與策略擬定(yt/podcast/ig)、線上線下課程行銷與活動執行;同時負責行銷人員的管理與 培訓。6個月IG官方粉絲頁追蹤數成長75%、12個月成長 120%。
The marketing manager of 1500 Sound Academy Taipei, providing branding, promotions strategy, podcast and social medial strategy. The followers of the official instagram are increased 120% in a year.
六月 2019 - 四月 2022
Marketing Manager
原子映象有限公司
2 電視劇專案《四樓的天堂》媒體統籌，策略擬定與操作。
-The marketing director of the PTS series drama, taiwan’s golden bell-winning “The Magician on the Skywalk”. The PR manager of the PTS series drama, “Heaven on the 4th Floor”.
-Provide the publicity and promotions strategy and branding for the products of the brand of the director, Chapman To Man Chak.
十一月 2017 - 六月 2019
Artist agent
海蝶音樂股份有限公司
1 藝人經紀 ：羅時豐、嚴正嵐
2 Legacy2018鐵漢柔情演唱會-羅時豐台中/台北場，統籌規劃執行
3 嚴正嵐全新個人專輯「告白」，擔任唱片企劃、巡迴演唱統籌規劃、藝人經紀。
4 廣告代言專案：包括 花王蕾尼亞嚴正嵐代言人、台灣彩券嚴正嵐代言、日本VONO湯品嚴正嵐代言、五洲製藥斯斯感冒羅時豐代言等。
-Artist agent:Daniel D.L Lo、Vera Yen.
-Responsible for the first album of artist, Vera Yen, and arrange for the tour mini-concerts including concept creating, tickets selling, merchandise making.
-Responsible for the concert of the singer, Daniel D.L Lo, at Legacy 2018.
-Celebrity commercial endorsement:Chocolabb、Laurier、Taiwan Lottery Co., Ltd.,
VONO、UC Pharma Co., Ltd....etc.
六月 2016 - 十一月 2017
Public Relations
自由接案
媒體公關統籌 /數位網路操作
1 電影專案:媒體統籌，包含媒體議題操作、口碑操作、金馬獎活動統籌與議題操作、數位行銷規劃與操作、藝人與KOL宣傳事項、粉絲頁操作等。包括金馬獎最佳劇情片《血觀 音》、九把刀導演《報告老師!怪怪怪怪物!》、柯震東主演《再見瓦城》、林依晨主演 《我的蛋男情人》
2 表演藝術媒體宣傳:第六屆『超親密小戲節』行銷宣傳(飛人集社劇團) 網路行銷暨社群媒體的議題操作與執行;臉書成長率30%、IG成長率200%。
2017 “The Bold, the Corrupt, and the Beautiful”, “mon mon mon MONSTERS”, 2016 “The
Road to Mandalay”, “My Egg Boy”
-Responsible for PR strategy localization and execution (pitching, press release write ups) and publicity/news exposure report submission.Support publicity event planning, execution and coordination.
-Arrange for and maximize exposure for movie talents/dubbing talents
-Media tie-in promotion: Aim at targeted media to initiate tie-ins, and screenings if necessary, to further enhance and reinforce media publicity mileage apart from the normal publicity generated.
-Build & maintain strong relationships with various local media.
四月 2015 - 四月 2016
Special Assistant of chairman
紅豆製作股份有限公司
1 協助處理與安排董事長兼導演鈕承澤行程、會議等工作事項。
2 對外媒體公關聯繫與應對、藝人經紀等相關工作事項、其他行政庶務。
3 參與電影案子前期製作會議、劇本會議、場勘、以及相關連絡與企劃事項。
4 公司開發業務項目規劃、執行與評估。
-Arrange and participate in the schedule of the director, Doze Niu.
-Responsible for build & maintain relationships with local media.
-Participate in film project development. Assist in cross-departmental communication and meetings.
十一月 2011 - 三月 2015
Public Relations Assistant Manager
原子映象有限公司
1 國內、外影片行銷與媒體公關操作企劃，包括新聞稿撰寫、媒體企劃與執行、活動與行銷 策略發想、⼝碑議題操作、宣傳通告安排規劃、公關危機處理等。操作過的影片包括票房破兩億新台幣商業賀歲類型並由豬哥亮、林心如主演的《大囍臨門》、鈕承澤執導的史詩愛情鉅作《軍中樂園》遠征釜⼭山影展、桂綸鎂摘下金⾺馬影后的時代力作《女朋友。男朋友》，到社會類型的動保紀錄片九把刀監製的《⼗二夜》摘下該年紀錄片票房冠軍、藝⽂類型的國際名導蔡明亮電影《郊遊》等。國外影片有枝裕和導演《奇蹟》、威尼斯影帝法斯賓達主演的 《性愛成癮的男人》、碧娜鮑許《PINA》等片。
2 現場/隨片宣傳:電影前製或拍攝期媒體關係經營、⾏銷素材規劃與生產，整體企劃發想
3 藝人(張鈞甯)經紀公關，包括新聞稿發稿與媒體關係維護、整體形象企劃與包裝等。
”The Wonderful Wedding”, “Paradise in Service”, “Gf*Bf”, “Twelve Nights”, “Stray Dogs”,
“I Wish”, “Shame”, “PINA”...etc.
-Responsible for PR strategy localization and execution (pitching, press release write ups) and publicity/news exposure report submission.
-Make execution of all marketing campaigns (for channels & content: TV, event, off-air, digital campaigns).Updating On-Air, Scheduling and Digital Media teams to make sure that everything is going in line with the marketing strategies.
-Arrange for and maximize exposure for movie talents/dubbing talents
-Media tie-in promotion: Aim at targeted media to initiate tie-ins, and screenings if necessary, to further enhance and reinforce media publicity mileage apart from the normal publicity generated.
-Build & maintain strong relationships with various local media.
-on-site PR during the film-making.
-Artist agent and PR:Ning Chang
八月 2006 - 七月 2011
Assistant Manager
福相股份有限公司
1 國內影展字幕製作與投影總統籌，金馬影展、台北電影節、高雄電影節等。工作內容包括人事管理與教育訓練（10-20人不等）、現場機器架設與維護、危機事項處理等。
2 影片企劃，紀錄片《索瑪花開的季節》、政府觀光宣導短片《就是愛北縣》、《高雄世運主場館工程紀錄影片》等。
Responsible for subtitle creation and projection for various film festivals including Taipei Golden Horse festival, Taipei film festival, Kaohsiung film festival... as well in-house human resource management, new employee orientation and on-set operation.
學歷
Chihlee Institute of Technology
應用英文
2003 - 2005
技能
- Word
- PowerPoint
- Google Drive
- Excel
- Project Management
- Canva
語言
- English — 中階