CakeResume Talent Search

2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC by 92.31% and reduced CAC by 95.5% through ad optimization. Utilizing SEO, boosted the organic traffic of articles by 92.2% within one year. Increased the number of registrations by over 500% via unique engagement of the articles in the serial KOL/celebrities campaigns, Desirable Signals. Social Content Account Manager • Digit Spark DecDec

.ly/3dgC06m 輔仁大學 經濟系 （學士）Joyce Tsai 蔡佩君 Hi! I have 6 years plus experience of digital ads. I am used to working with different kinds of advertising partners at home and abroad. I am focusing on traffic monetization & optimization. To use data and find the best way of monetization is what I enjoy to do. Looking forward to talking to you & finding more future opportunities. Taiwan [email protected] joycetsai444 Skills Ad Optimization Ads buying & optimizing Google DV360 G...

. Assistant Ad Optimization Manager • PIXNET Digital Media Corporation FebJulyResponsible for optimizing 12 partner sites of PIXNET, including client communication, proposing and presenting monetization suggestions. Instructed and display clients and new optimization team members to use Google ad manager, also troubleshooting as a consultant. Conducted prebid and postbid optimization, and collaborated with the new potential bidders. Cross-functional communication with ad PM and tech team to resolve the revenue drop issue. Ad Optimization Supervisor • PIXNET Digital Media Corporation FebJanVersed in operating not only PIXNET ad server but also Google ad manager system, to deliver ad line

search engine optimization recommendations • Develop and implement link building strategy • Work with public realation teams to drive SEO in content creation and content programming • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Digital Marketing Manager • Valbury Asia Group SeptemberMaretMonitored return on investment of online and social media marketing efforts. - Managed team engaged in ongoing product optimization, account management and ad placement. - Tracked and capitalized on emerging industry trends to boost campaign performance. - Developed marketing content such as blogs, promotional materials, and advertisements for s...

Led high-impact Facebook Ads campaigns for Airbnb, driving user acquisition, engagement, and bookings. –Developed data-driven Facebook Ads strategies based on market research and competitor analysis. Built laser-focused target audiences using advanced options for maximum reach among relevant travelers. –Collaborated with creatives to produce engaging ad formats and copy that resonated with target audiences. –Managed Facebook Ads budgets meticulously, optimizing campaigns for maximum return on ad spend (ROAS) through A/B testing. –Generated insightful reports and recommendations based on campaign data analysis. –Stayed current with Facebook Ads trends, ensuring Airbnb's

Adobe Premiere, Maze, Zendesk, Canva Language: English (Fluent) Mandarin (Native) Taiwanese (Native) Experience Customer Operation Specialist Alfred Systems Inc. | AugustJuly 2023 Collaborated with UX Design team on user interviews and design ideation. Wrote UX copy for app interfaces, errors, and marketing, ensuring clarity and engagement. Drove process optimization, achieving 50% faster Zendesk/ email response and a 40% rise in customer satisfaction. Offered technical customer support, using feedback to refine UX and enhance FAQs. Created training materials and guides, prioritizing user-friendly content. User Advocate & e-Commerce Specialist ZipX Taiwan Limited | NovemberAugust 2021 Refined

Jennifer Fu Marketing Specialist @ Arc & Codementor I'm a bilingual Taiwanese-American Marketing Specialist in the software industry. I'm experienced in search engine, content, email, brand, influencer, and product marketing for both B2B and B2C products. I've worked as a recruiter, product manager, UX designer, and marketer, all in the software industry, to get a good grasp of the industry. I decided to focus on marketing because it's the most multifaceted field and it keeps me on my toes. I love all things marketing-related, but I'm especially passionate about content