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石芝羽 Elize Shih • [email protected] 媒體企劃主任 • 實力媒體 • 銘傳大學國際學院國際企業學程 6年+數位行銷產業的經歷，畢業後即投入網路數位媒體行銷的產業，服務客戶從台灣中小型企業至國際知名奶粉品牌，自口碑行銷業務至媒體代理商業

in digital marketing and team leadership for online advertising campaign planning, content research and optimizing, market analysis, SEO, SEM, Social media marketing, Website development, Landing Page development and optimizing, and Digital marketing trainer. Demonstrate out-of-box online marketing strategies and command mastery in multiple sectors related to innovative marketing, advertising, and business system management. Excellent in resolving operational challenges with innovative solutions and process improvements proven to increase efficiency and customer satisfaction. Actively pursuing high-level marketing opportunities in online advertising and lead generation for Handyman Services, Online Services, Google Ads, and FB Ads. Work

marketing products which including system management, local training and case sharing for worldwide digital marketing, with 10% increase in a usage rate per year. • Data Analysis: Measure KPIs of all digital marketing campaigns, ecommerce and website, including user behavior data, pageviews, conversion rate and registration rate, effectively optimizing digital marketing strategies. Experience 3，Ecommerce Intern／Akola Project 2017／09～2018／05 E-commerce Site Management : Managed E-commerce site-Shopify and site content updates, and Executed online marketing campaigns such as SEM, SEO and data analysis to drive an online traffic and sale. Data Analysis -Utilized Google

of Loyalty - Hotel Division in formulating the overall CRM Marketing strategy Lead and develop marketing campaigns & regular communications to achieve objectives through online and offline channels, focusing on member recruitment, retention, spending, and APP downloads Collaborate with hotels and cross-functional business units for branding & seasonal campaign implementation Assistant Digital Marketing Manager - Unicorn Stores (HK) Ltd ( Retail Business unit of Henderson Investment Limited (恒基兆業發展)) JunFeb 2022 • Responsible for APITA & UNY Hong Kong, 谷辰 Guu San In charge of digital marketing, social media content and e-commerce development Assisting the Head of Marketing and closely

projects to unlock new user growth and reactivation through performance marketing, lifecycle (CRM) and affiliates collaboration. Utilize data and user insights to execute and oversee the marketing plan for all channels, including competitor analysis, and industry trends day to day. Make marketing strategies and decisions based on ROI analysis, and make channel experimentation, audience messaging. Work closely with different teams such as CRM, performance marketing, and product teams Lead interns and create playbooks & frameworks to share successful cases to other local markets. Work with affiliates, media, and partnerships with online / offline campaigns for growth opportunities

Officer • Jianho International Ltd. AprilPresent 1. Oversee all operational aspects of the company, including own-brand management, procurement, business development, distribution, inventory, and marketing strategy formulation and budgeting. - Own Brands: Managed product development for two product lines, fashionable women's clothing and fragrances. This included market analysis, defining brand development strategies, overseeing product development and manufacturing, forecasting sales revenue and gross profit, planning online channel activities (including the official website and external e-commerce platforms), formulating brand marketing strategies and budgets, executing marketing campaigns, and negotiating collaborations. - Procurement: Developed procurement budgets, planned procurement category ratios

in collaborations with different industries, proficiency in curating exhibitions, and proficient in organizing and conducting press conferences, forums, and large-scale events. [Government Project] Successfully executed over 10 projects, generating a total revenue exceeding NTD$15,500,000. Aims to promote public sector policies and achieve key performance indicators (KPIs). Key responsibilities involve ideation, market analysis, project strategy analysis, press release writing, keynote presentations, and event management. Main execution tasks encompass media operations, media publicity and distribution strategies, audio-visual production, online marketing campaigns, influencer word-of-mouth marketing, and other effective methods. [...