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📚📚知名電商平台 品牌主管📚📚 - LT
Job updated about 1 month ago
Actively Reviewing Resumes
Job Description
- 品牌行銷策略： 制定全面行銷策略，提升品牌知名度，透過數據分析調整策略，建立獨特品牌形象。
- 公關媒體經營： 建立與媒體的互動，提高品牌曝光度，回應媒體風險，穩健經營品牌聲譽。
- 異業合作企劃： 尋找異業合作夥伴，提出創意合作提案，優化合作模式，擴大品牌影響力。
- 線上線下OMO活動： 結合線上和線下元素舉辦吸引人的活動，提升品牌實體存在感，收集反饋改進策略
- ESG： 參與企業社會責任活動，強化品牌形象，透明報告ESG成果，展現企業社會責任感。
Requirements
- 品牌行銷策略實戰經驗
- 跨界異業合作實績
- 自家商品推廣實務經驗
- 深耕媒體關係，積極建立並擁有豐富的媒體資源及人脈
- 公關形象建立與危機應變處理專長
- 豐富的電商平台相關實務經驗
Interview process
- 1st Round: HR+Hiring / Onsite interview
- 2nd Round: GM / Onsite interview
如有興趣了解更多JD細節，歡迎直接來信詢問～
Email: [email protected]
1,300,000 ~ 1,500,000 TWD / year
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