Digital Marketing Optimiser

Job brief

We are looking for a online marketing optimiser to run campaigns and monitor paid search budgets. In this role, you should have deep understanding of search engine marketing (SEM) including search engine optimization (SEO) principles.  You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities
• Develop effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing, Facebook)
• Conduct keyword research, selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management to track performance 
• Write attractive and concise copy for advertisement
• Suggest and develop new campaigns across multiple channels
• Keep up with current trend for PPC and SEM techniques. 

Requirements
• Proven experience as a digital advertising expert
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, PowerBI etc.)
• Proficient in Gmail, Google Doc, Google Sheets, Google Slides
• Excellent communication skills
• Analytical thinking with strong math skills
• BS in Marketing, Digital Media or a related field
• AdWords / Google Analytics Certification is a plus