Digital Marketing Optimiser

大約 2 個月前更新行銷 » 行銷人員

職缺描述

Job brief

We are looking for a online marketing optimiser to run campaigns and monitor paid search budgets. In this role, you should have deep understanding of search engine marketing (SEM) including search engine optimization (SEO) principles.  You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities
Develop effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing, Facebook)
Conduct keyword research, selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management to track performance 
Write attractive and concise copy for advertisement
Suggest and develop new campaigns across multiple channels
Keep up with current trend for PPC and SEM techniques. 

職務需求

Requirements
• Proven experience as a digital advertising expert
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, PowerBI etc.)
• Proficient in Gmail, Google Doc, Google Sheets, Google Slides
• Excellent communication skills
• Analytical thinking with strong math skills
• BS in Marketing, Digital Media or a related field
• AdWords / Google Analytics Certification is a plus

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美商塗鴉科技有限公司

北市信義區信義路五段150巷2號20樓2001室

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PRO360 由美商塗鴉科技所經營,總部創立在 San Diego,自2017年1月在台灣正式上線PRO360,至今已吸引超過 1,000,000位會員註冊,開設 400種以上的專業服務項目,每月案件媒合數超過16萬筆,創造每月上億元的商機。

這種連結「消費者需求」及「專業廠商」的業務模式,從歐美一路席捲到亞洲,不僅迎合了現代人期望更有彈性的工作生活方式,也滿足了許多創業、接案者在開拓新客源上的需求,十分鐘就能找到對的客戶。

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