Head of Global Marketing
January 2012 - January 2014 2 years 1 month
. Development and implementation of long term PR/marketing strategies
. Working closely with the CEO, Medical Directors, taking sole responsibility for the planning and delivery of all marketing and communications, monitoring press releases, delivering content strategy for the website, managing brand partnerships.
. Working closely with the sales team to drive medical sales effectiveness, putting in place processes and standards that ensure that medical marketing strategies are effectively rolled out.
. Key Account Management : 3 countries in South East Asia and Middle East : development and implementation of local sales and marketing strategies, A and P budget planning and execution, sales force training.
. Business management support for partners : piloting, planning and coordination between Supply, Logistics and Sales to ensure appropriate growth