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Salsabila Dectylana Fajari

Product Manager
Experienced Product Manager with over three years of progressive expertise in managing and enhancing product lines within the fintech, e-commerce, and content industries. Specialized in utilizing analytical insights to develop strategies that significantly improve product functionality, customer engagement, and market penetration. Proficient in leading cross-functional teams through complex projects to drive innovation, operational excellence, and sustainable growth in fast-paced environments.
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Pt Kb Finansia Multi Finance (Kredit Plus)
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Binar Academy
Jakarta Barat, West Jakarta City, Jakarta, Indonesia

Featured Resume

Uploaded on abr 23º 2024

Professional Background

  • Situación actual
  • Profession
    Product Manager
    Project / Product Management
  • Fields
    Televisión y Producción Cinematográfica
  • Experiencia laboral
    2-4 años (1-2 años relevante)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    JIRA Project Management
  • Languages
    Nativo o bilingüe
  • Highest level of education

Job search preferences

  • Desired job type
    A tiempo completo
    Interesado en trabajar a distancia
  • Desired positions
    Product/Project Manager
  • Lugares de trabajo deseados
    Jakarta, Indonesia
  • Freelance
    Trabajador autónomo a tiempo parcial

Work Experience

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Product Manager

sep 2023 - Presente
Jakarta, Indonesia
● Led the development and enhancement of Kreditplus Mobile app, focusing on payment features, payment by agreement, and PPOB ● Successfully launched a recurring payment feature, increasing on-time installment payments by 15%. ● Initiated and managed the development of deeplink marketing, increasing user app engagement duration by 13%. ● Spearheaded the centralization of CMS, responsible for the end-to-end process of development.
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Product Consultant

Bank Indonesia
A tiempo completo
ago 2023 - Presente
Jakarta, Indonesia
● Conducted in-depth research on the Bank Indonesia website, which resulted in a comprehensive list of shortcomings and improvement recommendations. ● Delivered training and seminars on user-friendly web design to the communication division of Bank Indonesia. ● Initiated the integration of disability-friendly features into the Bank Indonesia website. ● Created clear and comprehensive documentation in the form of a PRD, which can be used as a reference for implementing the website redesign project.
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Product Manager

A tiempo completo
oct 2022 - sep 2023
1 yr 0 mos
Jakarta, Indonesia
● Handled the RCTI+ application across multiple platforms including web desktop, mobile web, iOS, Android, and iPad. ● Managed various CMS aspects of RCTI+ including content, interactive features, and user-generated content. ● Led the end-to-end development of the RCTI+ app for iPad and Music+ feature in collaboration with Trebel, increasing user session durations by 10%. ● Launched Short+ feature, a user-generated short video platform, boosting user registrations by 20%.
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Product Specialist

ene 2022 - oct 2022
10 mos
Jakarta, Indonesia
● Conducted pre-release competitor analysis and spearheaded data-driven business & product development, shaping Shopee Video's initial success. ● Crafted data-driven QC dashboards and reports, boosting BI efficiency by 20% and fueling user engagement & revenue (+20%). ● Managed the development and enhancement of the QC portal for QC Agents, increasing operational efficiency by 30%. ● Collaborated with regional teams to refine SOPs and qualifications for video content approval.
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Project Manager

Bicara Project
jun 2021 - dic 2021
7 mos
Bogor Regency, West Java, Indonesia
● Boosted client engagement & revenue 20% by driving multi-channel marketing campaigns (monthly meetings, online promotions, social briefings). ● Spearheaded content creation (150+ editorial plans, designs, copy) for a team of creatives, managing all social media for Bicara Project. ● Managed 30+webinars and online classes, collaborated with over 100 KOLs, and oversaw trade promotion, visibility, online and offline activation, resulting in a 58% increase in conversion rate.
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Product Manager
A tiempo completo
jun 2020 - jun 2021
1 yr 1 mo
Bogor Regency, West Java, Indonesia
● Managed the development of the Etanee mobile app, enhancing features to improve user engagement and functionality. ● Spearheaded the development of the Etanee Point of Sales (POS) system for B2B marketing strategies, which doubled the number of B2B users. ● AARRR-powered growth strategist: Implemented a data-driven plan that ignited a 20% engagement surge within just 3 months with 10+ successful campaigns, boosting B2C and B2B retention by an average of 15%.


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Non-Degree Program (e.g. Coursera certificate)
Data Analytics
2024 - 2024
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Non-Degree Program (e.g. Coursera certificate)
Product Management
2022 - 2022
Building Product Requirement Document and led small team member to develop product of Binar Academy Mobile Apps in term of Job Connect features. Link to Portfolio:
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Bachelor of Business Administration (BBA)
2017 - 2021
3.5/4 GPA
Took minor courses from the Department of Communication (Fundamentals of Communication, Mass Communication, Broadcast Media, Communication Business, Group Dynamics and Communication)