- Lead product development and management for customer retention and payment products, including bill payment, PPOB, gamification, and loyalty programs. - Led the initiative to implement recurring payment for installment payments of cash loans with two-wheel and four-wheel collateral. - Increased payment performance by 3% after it had previously declined due to an increase in administrative fees. - Collaborated with third-party partners, such as Xendit (a payment gateway platform) and Prezent (a loyalty program provider).

- Led the development and launch of a new video streaming platform that increased user engagement by 30% and generated $1M in revenue in its first year. - Acted as a specialist for the product, working closely with cross-functional teams on UI/UX features and implementation, managing the Product backlog and prioritizing it based on changing requirements. - Streamlined the development process and improved quality control by creating standard operating procedures (SOPs) for products and providing training to related teams.

- Developed and maintained QC dashboards, generating reports, catalogs, and insights that improved business intelligence efficiency and increased user engagement and revenue by 20% - Analyzed features on Shopee Video and enhanced the user experience of the analyst portal, resulting in an 11% increase in the KPI quality control agent. - Clustered Shopee Video content based on product, category, language, and quality, resulting in a 50% increase in user satisfaction for video references provided.

- Increased client engagement and revenue by an average of 20% through monthly meetings, planned online promotional activities, and social media briefings. - Led a team of graphic designers, editors, copywriters, and marketers to produce over 150 content creations, including editorial plans, designs, and copywriting, for all social media accounts managed by Bicara Project. - Managed 30+ webinars and online classes, collaborated with over 100 KOLs, and oversaw trade promotion, visibility, online and offline activation, resulting in a 58% increase in brand awareness.

- Built and maintained relationships with stakeholders and partners, and conducted competitor analysis to provide innovative ideas for product development. - Facilitated sprint planning and coordinated with developers and UI/UX designers to ensure product features were delivered according to specification. - Collaborated with cross-functional teams to prioritize and execute product enhancements to improve user experience. - Implemented a growth strategy using the AARRR framework, which led to a 20% increase in engagement within three months. - Led 30+ Go-To-Market strategy campaigns that resulted in an average increase of 15% in B2C and B2B consumer retention.