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William Chan
Marketing Manager
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William Chan

Marketing Manager
Growth Hacker with a proven record of driving 1300% growth in the Hong Kong market and 200% in the USA market. From intern to manager in one of Taiwan's fastest growing startups, I learned and achieved more in 3 years than I ever could imagine. I am a data-driven, goal oriented growth hacker with 3+ years of experience in EdTech sector. Proven record of developing and executing successful marketing campaigns that drive users acquisition and revenue growth, in the local market and overseas market. Equipped with strong technical skills in digital marketing channels and product optimization.
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AmazingTalker
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香港中文大學
Taipei, 台灣

Professional Background

  • 現在の状況
    就職中
    就職を希望していません
  • Profession
    Performance Marketing Manager
    Marketing Development
    Growth Hacker
  • Fields
    Computer Networking
    エドテック
  • 職務経験
    2〜4年 (2〜4年関連の実務経験)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    SEO
    SEM
    Ahrefs
    Hotjar
    SQL/MySQL
    Data Analysis
    Facebook Ads
    Google Analytics
    Google AdWords
    metabase
    Landing Page Optimization
    Landing Page Design
    Content Marketing
    Content Creation
    Marketing Strategy
  • Languages
    Chinese
    ネイティブまたはバイリンガル
    English
    ビジネスレベル
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    フルタイム
    リモートワークに興味あり
  • Desired positions
    Growth Hacker/ Product Manger/ Data-Driven Marketer
  • 希望の勤務地
    Taipei City, Taiwan
  • Freelance
    非フリーランス

Work Experience

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Marketing Manager of USA, UK, Canada, Australia

2月 2022 - 12月 2022
11 mos
1. In charge of the new market expansion, revenue and ROI of Main English Speaking countries including USA, UK, Canada, Australia 2. Led marketing strategy, user acquisition, and end-to-end marketing campaigns 3. Managed products and digital marketing campaigns, analyze results across SEM, Facebook Ads, products performance, Youtube, Google Adwords, SEO, etc. 4. Led a team of 5+ members to execute the content creations and marketing campaigns via multiple digital channels 5. In close collaboration Product/Engineering Team on enhancements to content, landing pages and product offerings for overseas markets including USA/UK/Japan/Europe/South Korea Achievements: - 200% growth in monthly revenue of USA/UK/CA/AU within 10 months - Managed a monthly budget of TWD $2.7 million with ROAS 415%
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General Manager of Hong Kong

1月 2021 - 1月 2022
1 yr 1 mo
1. In charge of the revenue and ROI of Hong Kong 2. Led marketing strategy, user acquisition, and end-to-end marketing campaigns for Hong Kong 3. In close collaboration Product/Engineering/CS/Video Creation Team on enhancements to content, landing pages and product offerings 4. Led a team of 10+ members to execute digital marketing campaigns , Image& Video Content creations , KOL collaborations and Product designs. Achievements: • 1300% growth in monthly revenues of Hong Kong within 2 years • Managed a monthly budget of TWD $3.3 million with ROAS 1100%
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Marketing Manager of Hong Kong

AmazingTalker
フルタイム
1月 2020 - 12月 2020
1 yr 0 mos
1. Managed digital marketing campaigns and analyze results across SEM, Facebook Ads, products performance, Youtube, display advertising, SEO, etc. 2. Built a team of 5 members to execute digital marketing campaigns , Content Creations and SEO optimization
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Digital Marketing Intern

AmazingTalker
インターンシップ
6月 2019 - 12月 2019
7 mos
1. Created and optimized 15+ SEO articles that ranked top 3 in Google Search Results 2. Optimized landing pages to rank top 3 in Google SERPs for high volume and strategically important keywords

Education

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Bachelor of Arts (BA)
2016 - 2020