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9 Marketing Career Paths Success in marketing involves technology skills, psychology, communication, and data analysis. Marketers manage campaigns across different platforms, using different content, and targeting a variety of consumers. Marketing careers are therefore dynamic, and the tasks involved are ever-expanding. In today’s fast-paced digital world, marketing is a crucial element of a business’s success, and great marketing can help you reach an audience, increase sales, and cement your brand image. In this article, we’ll