Social Media Manager Resume Guide with Examples

Social media jobs are more in demand than ever, as nearly every brand needs an online platform to communicate with its customers. According to the U.S. Bureau of Labor Statistics (BLS), there will be a 6% growth in marketing managers between 2022 and 2032. Zippia reports that social media managers specifically will see a 10% growth and over 30,000 new jobs created.

Nowadays, you can spot social media pages for companies and brands wherever you go; hence, social media has become one of the fastest and easiest ways to promote products. While social media marketers have different position titles and specific focuses, they all have one thing in common: to plan and coordinate the company's account activities for further growth. 

So how do you pimp up your social media manager resume enough to win this crazy profitable position? In this article, we'll share all the essential tips to create an impressive social media resume, whether you're a social media specialist or manager. Make sure to read it thoroughly, at the end we'll also include a bunch of resume examples, plus a persuasive cover letter for you to refer to.

Table of Contents

Social Media Manager vs. Social Media Marketer vs. Community Manager

Before we go deeper into how to create a competitive social media manager resume, we should understand what social media managers do and what the differences between social media managers, marketers, and community managers are.

Who are social media managers?

Social media managers are micro-oriented. They take care of the specific content and accounts related to social media. Social media is a rather broad term, and there are other jobs that deal with social media that are similar to a social media manager.

Social media manager vs social media marketer

"Social media manager" and "social media marketer" are often used interchangeably, yet they differ slightly in their goals and approaches. Social media managers primarily focus on creating and managing content for specific accounts on different social media channels. They are responsible for crafting tweets, YouTube videos, and Instagram posts and engaging with followers.

On the other hand, social media marketers take a more strategic, macro-oriented approach. They develop business strategies aimed at maximizing the reach and impact of social media content. This includes deciding on the optimal mix of paid advertisements versus organic content to achieve specific objectives.

Despite these distinctions, there can be overlap between these roles, where individuals may perform tasks that span both managerial and marketing functions within social media management.

Since these two roles somewhat overlap, the guidelines in this article can be applicable to both. Remember to tweak and twist the content of your resume accordingly.

Social media manager vs community manager

These two positions often work with each other, which can lead to confusion about their differences.

A social media manager is tasked with spreading brand awareness through social media platforms. The goal is to get as many people to see the product as possible - they are at the start of the marketing funnel. The Community Manager’s primary goal is creating brand loyalty and retaining customers. They also work on social media channels including Discord and similar forums.

How to write a winning social media marketing resume

Though formats of a social media manager resume vary depending on personal preference and work experience, there are seven sections that absolutely have to be included, starting with: 

Contact Info/Resume Header

Your contact information is at the top of your resume. Name, email, phone number, and location.
It is paramount that you add your portfolio (social media accounts, photography, videography, websites). The social media industry is result-oriented. Showing managers what your style looks like or what type of following you’ve acquired is perhaps the most important part of your application process.

Resume header example
Christina Marciano
[email protected]
Philadelphia, Pennsylvania

Resume Summary or Resume Headline

Hiring managers often skim resumes due to the high volume they have to review. A punchy summary, complete with a header that clearly states your job title and experience, can entice them to delve more deeply into your resume. Promote yourself to the fullest by crafting an eye-catching resume headline using the following templates

Templates for Social Media Manager Resume Headline

  • [Job Position] + With + [Experience]
  • Social Media Manager With 7 Years of Experience Managing NGOs

Templates for Social Media Manager Resume Summary

  • [Adjective Describing Personality Trait] + [Job Position] + Who [Skills]
  • Goal-oriented Social Media Manager Who Specializes in Influencer Management

💡Pro Tip: Capitalize the keywords in your resume headline for maximum impact!

Here are some examples of a social media manager's resume:

  • A senior social media manager who has focused on expanding the brands of smaller companies for 7 years. Has tripled the overall following of more than 10 different companies using a profound knowledge of growth hacking, persuasive copywriting, and aggressive branding.
  • An experienced digital marketing specialist who has managed over 7 different TikTok accounts totaling over 10,000,000 views is now looking for a social media manager role. Producing family-friendly comedy content for mundane everyday goods.
  • An industry-acclaimed social media marketing manager who has the ability to establish a seamless ecosystem that seamlessly guides visitors into users, clients, and community members.
  • 6+ years of social media management experience with proven success in community engagement and Facebook Ad optimization. Outstanding skills in content management, project management, copywriting and various social media tools.
  • A senior social media manager with an MBA degree and a focus on the FMCG industry. Successfully achieved a 60% increase in page engagement and a 30% increase in ad conversion rate.
  • Passionate social media/marketing intern proficient with Adobe Photoshop and Google Ads. Seeking a role as a social media manager role at Creative Co. to help develop a stronger audience base for the company. 
  • Creative social media assistant who is skilled at researching metrics and utilizing research tools. Looking to join WordPress as a social media marketer to assist with boosting the number of online users.
  • Ambitious social media marketer experienced in trend analytics and creating social media strategies. Seeking to join Hootsuite as a social media content strategist to research further techniques for new users.  

Career Objectives

While normally used for fresh graduates or those with little experience in the intended job field, social media manager resume objectives are a nice touch to add a bit of emphasis to your motivation for applying to that specific job. You can always sneak in a bit of flattery to your social media manager resume this way too!

Check out the following career objective examples on social media manager resumes:

  • Eagerly seeking opportunity to drive customer engagement through multiple social media platforms for tech startups.
  • Keen to work with an international company to execute successful social media strategies and social media campaigns that increase the company’s market share. 

Work Experience

If your resume was a burger, the work experience section is the juiciest, most tender part of your social media manager resume, where all the good stuff - and the critical opinion on whether or not you’re the perfect candidate - is formed. 

That’s because this is where you showcase the very best of your achievements in social media marketing, along with quantifiable results. This should be done in a maximum of 200 characters per bullet point, of which three to six bullet points are the ideal range per experience.

But how do you do this?

The trick is to incorporate action verbs into your social media manager resume. Action verbs are words that make you the leader of the story and the solution to any obstacles that were faced during your work experience. In other words, they are an essential addition to your resume and should be sprinkled generously throughout.

Okay, but how do you do that?

By using the following bullet point templates and table of action verbs tailored specifically for social media manager resumes to guide you, of course!

Try this formula when writing your resume:

  • [Action Verb] + [Action Verb] + [Social Media Management Activity] that [Action Verb] + [Quantifiable Results]


  • Developed and spearheaded a three-month Instagram campaign that increased engagement by 56%, culminating in 500K+ new followers and a 70% increase in product sales.

Or you can try:

  • [Action Verb] + [Social Media Management Activity] to [Action Verb] + [Quantifiable Results]


  • Streamlined the content optimization process to revitalize social media profiles that generated a 35% uptick in website traffic.

Helpful table of action verbs specifically for social media manager resumes:

(Table of verbs in this article)

Here are some extra tips for you when crafting this section:

  • Provide a chronological list of your work history, starting with your most recent role and work your way back. This gives recruiters a clear picture of your career progression.
  • Prioritize and highlight roles directly related to social media marketing, emphasizing relevant responsibilities and achievements. If you've worked in other areas, tailor your descriptions to showcase transferable skills like content creation, community management, or data analysis.
  • Use bullet points to highlight key contributions in each role.

Using the template and the table as your sword and shield, you should be able to craft strong work experiences, like the ones below, in no time.

Social Media Manager: ABC News, US, May 2020 - Present

  • Managed content for all social media platforms, including Facebook, Instagram, LinkedIn, TikTok and X.
  • Developed and facilitated partnerships with 10 key Instagram influencers to promote campaigns that generated a 65% increase in engagement and 1M+ new followers.
  • Exceeded social media lead generation goals by 32%, resulting in an increase of $2M+ in revenue.

Brand Community Manager, LightNight, US, Feb 2017 - Feb 2020

  • Orchestrated and executed weekly brand marketing campaigns on different social media platforms inlcuding TikTok and Instagram that generated 30% more engagement. 
  • Analyzed metrics to refine strategies, achieving a 20% increase in conversion rate.
  • Cultivated positive customer relations, ensuring that 100% of queries were answered within a 12-hour timeframe.
  • Managed online forums, driving a 25% uptick in user-generated content.

Social Media Marketing Manager at Creative Co, NY Feb 2022 - Feb 2023

  • Developed and implemented a comprehensive social media strategy that increased brand awareness by 25% in 6 months.
  • Managed a team of content creators, resulting in a 30% boost in website traffic from social media channels.
  • Created and executed targeted ad campaigns that generated a 15% lead conversion rate.

Social Media Specialist at DBB, Melbourne, May 2023 - Now

  • Conceptualized and launched viral social media campaigns that garnered over 1 million views and 50,000 engagements.
  • Collaborated with influencers to drive brand advocacy and product sales, leading to a 12% increase in revenue.
  • Monitored and analyzed social media data to optimize campaign performance and improve audience targeting.

Freelance Social Media Consultant, 2020 - Present

  • Provided social media management services to 20+ clients, helping them achieve measurable results in brand awareness, engagement, and lead generation.
  • Developed and delivered social media workshops and training programs to small businesses.

Remember, these are just examples. Tailor them to your specific experience and skills, and don't be afraid to get creative!

💡Bonus Tip: Consider including links to relevant social media campaigns or projects you've worked on. This allows recruiters to directly see your skills in action.


When thinking about the social media manager skills resumes usually highlight, it’s best to consider what the job description specifies. Is there an emphasis on analytical responsibilities? That calls for proficiency with management tools, communication, and research and analysis skills.

Hard skills (technical skills) to include on a social media manager resume:

  • Social Media Management (Instagram, Facebook, YouTube, TikTok, etc.)
  • Google Ads, Facebook Ads, LinkedIn Ads
  • Email Marketing
  • SEO Optimization
  • A/B Testing
  • G-Suite and Office
  • Google Analytics
  • Hootsuite
  • Basic video editing
  • Design skills (Canva, Adobe Photoshop)
  • Content Optimization
  • Brand Management
  • Customer Relationship Management
  • Calendar Management

Soft skills (people skills) to include on a social media manager resume:

  • Written Communication
  • Research and Data Analysis
  • Planning and Budgeting
  • Ad Campaign Analysis
  • Creative Problem Solving
  • Time Management
  • Creativity
  • Leadership
  • Collaboration
  • Negotiation
  • Strategic Thinking
  • Project Management
  • Reporting
  • Networking

💡Pro Tip: Tailor your skillset to the specific requirements outlined in the job description. Utilize keywords from the posting to enhance your resume's visibility in Applicant Tracking Systems (ATS). In 2023, 97.4 percent of Fortune 500 companies used an ATS system for the recruiting process.


In the early stages of your career, your education can be a valuable asset on your resume, showcasing your academic foundation and relevant knowledge. However, as your experience grows and your professional accomplishments become the focus, the "Education" section may become less relevant.

So when should you include and highlight your education section?

  • If you are fresh out of school or have less than 10 years of experience, including your education can be beneficial. It highlights your academic achievements and demonstrates your qualifications for entry-level positions.
  • If you hold a Master's degree, PhD, or any other specialized degree directly related to the field you're applying for, it's worth mentioning even with extensive experience.
  • When applying for academic or research-oriented positions, your education will always be a crucial element.

If you have more than 10 years of solid experience in your field, your professional achievements likely speak for themselves. The "Education" section may take up valuable space that could be used to highlight your work experience and accomplishments.

Other sections

While your core sections are crucial, additional sections can add depth and personality to your resume. Here's how to make the most of them:


  • Don't just list every award you've ever won. Choose awards that demonstrate skills or achievements relevant to the position you're applying for.
  • Did your award-winning project lead to increased sales or brand awareness? Briefly quantify the impact to make it stand out.
  • Use bullet points to offer a brief description of the award, its significance, and what you learned from the experience.


  • Include certifications that demonstrate specific skills or knowledge relevant to the job. Don't list outdated or irrelevant certifications.
  • Did your certification lead to a new project or skill? Briefly mention how it's benefited your career.
  • Show your commitment to continuous learning by listing ongoing certifications or training programs you're enrolled in.


  • Especially for those with limited experience or freelancers, projects can be gold. Include personal projects, volunteer work, or freelance gigs that demonstrate relevant skills.
  • Did your project solve a problem or achieve a goal? Quantify results whenever possible.
  • Describe your role and responsibilities in the project using action verbs to highlight your skills and contributions.

Hobbies & Interests:

  • While it's okay to show personality, avoid hobbies that raise red flags or seem irrelevant to the job.
  • Choose hobbies that showcase skills like leadership, communication, or problem-solving.
  • If your hobby involves relevant tools or technologies, mention them to demonstrate your broader knowledge and interests.

Remember: These sections are optional, so use them strategically. Choose the ones that best complement your experience and skills, and keep them concise and relevant. A well-crafted "Other" section can be the final touch that makes your resume stand out from the crowd.

Knowing what constitutes each section of a social media manager resume, as we’ve just covered, is important, but be sure to review the following tips to make sure your resume is the very best it can be!

social media manager resume example

Tips for Writing a Winning Social Media Manager Resume

Start with the right format

Aside from the general acceptance of the Resume Profile being at the top of the resume, there are three different types of resume format that you need to consider when creating a social media manager resume. These will determine what order you arrange each section onto the page - and it’s not up to which you think looks best.

Use keywords from the job description

While you could include similar keywords and responsibilities to the JD, why not just use the keywords in the job description. This little known secret is actually the best way to write a social media manager resume as it matches you with the ideal candidate profile for the position.

Using keywords from the description also improves your chances of not being rejected by the ATS (applicant tracking system), a pesky device that filters applicant resumes based on keywords and readable formats. 

Tailor your resume

When sending off your social media manager resume, go with the logic that you wouldn’t show up to a formal interview wearing jeans (unless it’s remote). Think about that next time you just send off your uncustomized resume, because it shows that you didn’t take the time to fully understand what the employer is looking for and how you would be the best fit. Hard reject. 

Quantify your results/achievements

The most impressive social media manager resume examples are the ones that hammer home their achievements or results with concrete facts and figures. 

Luckily, social media is one of the easiest fields to collect quantifiable data from. From tools like Google Analytics, Semrush, and HubSpot, to platforms like Facebook, and Instagram, it’s easy to gather impressive information about who is interacting with who, meaning that it shouldn’t be too hard to sprinkle a few super sweet percentages into your social media manager resume. 

Social Media Managers Resume Examples

Here's a glimpse into how different social media professionals can showcase their social media marketing skills resume: 

Resume Example for Social Media Manager Intern

Harry Fonte
Social Media Intern
[email protected]
Vancouver, Canada


Dynamic Social Media Manager Intern with excellent written communication skills that have a proven track record in boosting customer engagement and brand awareness by 46%. Experienced content and video creator with exceptional customer service skills has consistently exceeded KPI targets. Seeking an opportunity to gain a deeper understanding of social media management.


Social Media Intern at Beacon, Remote Sept 2023 - Jan 2024

  • Managed interaction with users across all social media platforms for the client (Instagram, Facebook, and TikTok), maintaining brand voice and ensuring timely replies within 10-hours. 
  • Streamlined the content optimization process to revitalize social media profiles that generated a 35% uptick in website traffic.
  • Developed and executed a 6-month content calendar for Instagram and TikTok, focussing on 2 video campaigns that raised brand awareness and user engagement by 46%.


Travel4U, Remote Mar 2021 - Present

  • Promoted personal travel blog by curating engaging copy and video content across Instagram, YouTube, Pinterest, and TikTok using Adobe Photoshop and Canva, tripling followership to 30,000 within 12 months.
  • Implemented social media strategies that increase conversion rates by 25%.
  • Cultivated interactive community that doubled blog visibility within 6 months, leading to 10K+ monthly visits and reads.


Bachelor of Arts in English Language Oct 2016 - Jul 2020
York University, Canada

MA Marketing Sept 2021 - Jul 2023
York University, Canada


  • Data analysis
  • Brand awareness
  • SEO optimization
  • Project management
  • Video creation and editing
  • Copywriting
  • Adobe Photoshop
  • Canva
  • Customer Service
  • Fluent in French

Resume Example for Social Media Manager With No Experience

Rachel West
Social Media Intern
[email protected]
Virginia, US


A Social Media Intern with proven success in boosting user engagement and interaction with video-based content on social media. Eagerly remote seeking opportunity to bring content creation expertise to tech startups. 


  • Utilized social media platforms (LinkedIn, X) to identify and engage with potential leads, resulting in a 30% increase in qualified leads. 
  • Implemented targeted social media advertising campaigns, driving a 24% increase in sales conversions within the first quarter.
  • Leveraged social selling techniques to build rapport and trust with prospects, achieving a 20% increase in customer acquisition. 

Social Media Intern at Design60 Studios, Taipei, TW Jun 2021 - Dec 2022

  • Assisted in developing and executing a three-month Instagram campaign that increased Instagram user engagement by 56%, culminating in 500K+ new followers and a 70% increase in client product sales. 
  • Conducted market research and competitor analysis to identify trends, providing valuable insights for content optimization strategies that increased newsletter signups.
  • Monitored and tracked social media analytics, overseeing social media performance and creating 2 quarterly reports for stakeholders.


Bachelor of Arts in Marketing
American University


  • HubSpot: Social Media Marketing Certification
  • Google: Google Analytics Certification


  • Content Creation
  • SEO Optimization
  • Google Suite and Office
  • Canva
  • HubSpot
  • Mailchimp
  • Social Media Management (Instagram, Tiktok, Youtube, Pinterest)
  • Excellent written communication
  • Time Management
  • Fluent in Mandarin

Resume Example for Social Media Manager With Less Than 1 year of Experience

Rosetta Patterson
[email protected]
Washington D.C.

Resume Summary

Highly motivated and creative social media enthusiast with a strong understanding of digital marketing principles. Eager to learn and contribute innovative ideas to a dynamic team, leveraging skills in content creation, community management, and data analysis.


University of Washington
Bachelor of Communication
2016 - 2019


  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Content creation (copywriting, graphic design, photography)
  • Social media analytics (Google Analytics, platform insights)
  • Communication & collaboration
  • Problem-solving & adaptability


  • Developed and managed social media campaign for local non-profit, increasing website traffic by 25% and follower count by 30%.
  • Created engaging Instagram content for startup clothing brand, leading to a 15% increase in online sales.
  • A social media marketer with 3 years of experience

Resume Example for a Social Media Manager with 5+ Years of Experience

Brock Murdock
[email protected]
New York City, New York


Results-oriented Social Media Marketing Manager with 5+ years of experience driving brand awareness, engagement, and lead generation across diverse industries. Proven expertise in strategy development, content creation, paid advertising, and campaign optimization. Strong leadership and analytical skills, excelling at building and managing high-performing teams.


  • Strategic social media planning & execution
  • Paid advertising (Facebook Ads, Google Ads)
  • Influencer marketing & brand partnerships
  • Community management & engagement optimization
  • Social media analytics & reporting
  • Budget & resource management
  • Leadership & team building

Work Experience

  • Creative Co | Social Media Marketing Manager | 2020 - Now
    • Increased brand awareness by 30% through targeted Facebook ad campaigns.
    • Grew Instagram followers by 50% and engagement rate by 20% through engaging content strategies.
    • Managed team of social media specialists, providing mentorship and guidance.
  • Happiness WDC | Social Media Specialist | 2019 - 2020
    • Developed and implemented successful social media strategies for e-commerce websites, resulting in a 15% increase in online sales.
    • Maintained and interacted with active online communities, fostering brand loyalty and positive customer experience.

Resume Example for A Freelance Social Media Manager

Oscar Aspinal
[email protected]
Sydney, Australia


Independent Social Media Consultant with a passion for helping businesses thrive online. Proven track record of crafting tailored social media solutions that drive measurable results. Highly skilled in content creation, paid advertising, and analytics, offering flexible client engagements to meet individual needs.


  • Social media strategy & consulting
  • Content creation (writing, design, video)
  • Paid advertising management (Facebook Ads, Instagram Ads)
  • Performance monitoring & data analysis
  • Client communication & project management
  • Time management & organization


  • Increased website traffic by 40% for local restaurant through targeted Facebook ad campaign and engaging Instagram content strategy.
  • Developed and implemented social media branding guidelines for startup technology company, establishing consistent brand voice and visual identity across platforms.
  • Managed multiple social media accounts for multiple clients simultaneously, exceeding all key performance indicators and delivering consistent results.

Mid-Level Social Media Manager Resume

Janet Wu
Data-driven Social Media Manager Specializing in the News Industry
[email protected] // +1(560)555-0176 // Virginia, US

A data-driven Social Media Manager specializing in the news industry. Adept at managing content across various platforms and developing impactful partnerships with influencers. Excels in exceeding lead generation goals and optimizing performance through rigorous analysis. Proven track record of driving engagement, revenue, and ROI growth.

Work Experience

Social Media Manager: ABC News, US May 2017 - Present

  • Managed content for all social media platforms, including Facebook, Instagram, LinkedIn, TikTok and X.
  • Developed and facilitated partnerships with 10 key Instagram influencers to promote campaigns that generated a 65% increase in engagement and 1M+ new followers.
  • Exceeded social media lead generation goals by 32%, resulting in an increase of $2M+ in revenue.
  • Analyzed data across platforms to optimize performance, achieving a 25% rise in ROI.

Brand Community Manager, LightNight, UK Oct 2014 - Feb 2017

  • Orchestrated and executed weekly brand marketing campaigns on Reddit, Facebook and Instagram, that generated 30% more engagement. 
  • Analyzed metrics to refine strategies, achieving a 20% increase in conversion rate.
  • Cultivated positive customer relations, ensuring that 100% of queries were answered within a 12-hour timeframe.
  • Managed online forums, driving a 25% uptick in user-generated content.


Bachelor of Arts in English Literature 2014

University of Bath, UK


Facebook Blueprint: Facebook 2019


  • Social Media Management (Instagram, Facebook, X, Youtube, TikTok, Pinterest, Reddit)
  • Sprout Social, Hootsuite
  • Calendar Management
  • Content strategy development
  • Partnership development and management
  • Data analysis
  • Google Analytics
  • Community management and engagement
  • Excellent communication and interpersonal skills
  • Fluent in Mandarin

Senior-Level Social Media Manager Resume

Bryan Scoot
[email protected]
London, UK

Dynamic Social Media Manager with over 15+ years of experience specializing in content management and paid advertising for NGOs. Demonstrated expertise in Facebook Ad optimization, driving a 25% increase in conversion rate and elevating community engagement by 85% through targeted campaigns. Eager to leverage skills in executing successful transnational marketing strategies to enhance customer engagement for an international charity.


Senior Social Media Manager, Red Cross UK 2017 - Pres.

  • Developed and executed the social media content strategy for the brand on Facebook, YouTube, Instagram, TikTok, and X, totaling a followership of 2.5M users. 
  • Orchestrated innovative social media campaigns that grew user engagement by 125% in three months.
  • Managed a monthly budget of £200K+ for the revitalized Influencer Partnership Program, driving user engagement and brand awareness that resulted in a 47% increase in conversion rate.

Social Media Manager, Oxfam UK 2012 - 2017

  • Planned and led the content strategy for all social media platforms (Facebook, Youtube, Instagram, X and Pinterest).
  • Led and instructed a team of 10 employees and 15 writers to optimize content for SEO best practices that contributed to a 25% in brand mentions across social media. 
  • Conducted rigorous trend analysis that identified new customer segments to target on Instagram, resulting in a creative campaign that generated a 50% increase in traffic and 15% ROI.

Social Media Specialist, Oxfam UK 2009 - 2011

  • Championed presence across 2 different social media channels (Facebook and YouTube), cultivating deep relationships with users and partners that saw a 10% increase in user-generated content.
  • Implemented and assisted with content optimization, crafting press releases, panel topics, and live chats, boosting brand awareness by 23%.
  • Monitored performance, generating reports for internal stakeholders that laid the foundation for actionable strategies that increased goals for quarterly conversion rates by 32%.


Bachelor of Arts in Communication and Media 2009

University of Liverpool


Professional Certified Marketer 2015


  • Hootsuite
  • Content Creation and Distribution
  • Google Ads, Facebook Ads, Instagram Ads
  • Campaign Targeting and Segmentation
  • Analytics and Performance Tracking
  • Collaboration
  • Trend Analysis
  • Written Communication

Remember: These are just social media marketing resume examples, and you should tailor your resume to your specific experience and skills. Use keywords from the job description, quantifiable achievements, and action verbs to make your resume stand out.

Social Media Manager Resume Design

Resume Example for Social Media Manager Intern

Resume Example for Social Media Manager Intern

Resume Example for Social Media Manager With No Experience

Resume Example for Social Media Manager With No Experience

Resume Example for Social Media Manager With Less Than 1 year of Experience

Resume Example for Social Media Manager With Less Than 1 year of Experience

Resume Example for a Social Media Manager with 5+ Years of Experience

Resume Example for a Social Media Manager with 5+ Years of Experience

Resume Example for A Freelance Social Media Manager

Resume Example for A Freelance Social Media Manager

Mid-Level Social Media Manager Resume

Mid-Level Social Media Manager Resume

Senior-Level Social Media Manager Resume

Senior-Level Social Media Manager Resume

Social Media Manager Cover Letter

Cover letters are often a compulsory addition to job applications, in part because they help the employer better understand you. Unlike a social media manager resume, a cover letter also gives you the opportunity (and the space) to elaborate on your experiences and achievements, making them a great way to showcase your copywriting and storytelling skills.

When writing a cover letter for a social media manager resume, make sure to include the following 5 aspects:

  • Contact information: Although it should already be on your resume, remember to include your name, email address, and mobile number to make it easy for recruiters to contact you.
  • Introduction: After politely addressing the cover letter to the employer (if known), briefly introduce who you are and what social media manager position you are applying for. You may also choose to mention what platform you found the position on. 
  • Motivation: So you’ve found this job, now what? Now it’s time to address why you want to apply for this position, which could be related to an interest in the company (such as alignment with company values and work culture, impact of reputation), an interest in the industry, an interest in the role in particular, etc.
  • Qualification: It’s great that you have an interest, but you must also explicitly address what makes you qualified for the position. Knuckle down on self-promotion here by highlighting your social media manager resume skills and achievements and how they make you a great social media manager. 
  • Closing: Close your cover letter by thanking the employer/hiring manager for their time and consideration. You should also sign your full name - no nicknames - following a formal ‘Sincerely’ or alternative.

Alternatively, you can check out this stunning social media manager resume cover letter to know what to add:

Janet Wu
[email protected]
Virginia, US

Maxine Stewart
Hiring Manager
Cathay Pacific US

Dear Mrs. Stewart,

I am writing to express my interest in the Social Media Manager position at Cathay Pacific, as advertised on CakeResumeble. As a data-driven Social Media Manager with extensive experience in the news industry, I am excited about the opportunity to contribute to your team and help drive engagement and growth.

I am motivated to apply for this position because of my passion for leveraging social media to connect with audiences and drive meaningful results. The reputation and impact of Cathay Pacific in the industry resonates deeply with me, and I am eager to be a part of a team that values innovation, creativity, and impact.

With over 10 years of experience managing social media for leading news organizations such as ABC News and LightNight, I have honed my skills in content management, partnership development, and data analysis. At ABC News, I successfully exceeded lead generation goals by 32% and achieved a 25% rise in ROI through meticulous data analysis. Similarly, at LightNight, I orchestrated brand marketing campaigns that generated a 30% increase in engagement and cultivated positive customer relations.

My proficiency in social media management tools such as Sprout Social and Hootsuite, coupled with my expertise in content strategy development and community management, make me well-equipped to excel in this role. Additionally, my fluency in Mandarin presents an opportunity to further engage with diverse audiences.

Thank you for considering my application. I am eager to bring my unique skill set and passion for social media to Cathay Pacific and contribute to its continued success. I look forward to discussing how my experience aligns with the needs of your team.


Janet Wu


You've reached the end of this comprehensive guide, but your social media marketing journey is just beginning! By focusing on crafting a convincing social media resume that showcases your skills, experience, and passion, you've taken a crucial step toward landing your dream job. Remember, your resume is a living document, evolving with your career advancements and accomplishments.

As you navigate the ever-changing job-seeking landscape, stay informed and inspired by following CakeResume! We're dedicated to providing you with valuable resources, insightful articles, and expert career guidance to help you conquer every stage of your career.

Here are some key takeaways to keep in mind:

  • Tailor your resume to each job application. Highlight the skills and experience most relevant to the specific position.
  • Quantify your achievements whenever possible. Numbers speak volumes, so use metrics to showcase the impact you've made.
  • Proofread ruthlessly. Typos and grammatical errors can be instant dealbreakers.
  • Showcase your personality and passion. Let your unique voice shine through and show your enthusiasm for social media.
  • Stay up-to-date with industry trends. Follow CakeResume for the latest insights and keep your skills sharp.

Transform your job search with CakeResume, a resume builder that allows you to create standout resumes in minutes. Drag-and-drop elements, customize, and shine online, all without spending a dime. Start building your professional presence today.

— Originally written by Christopher & Dani —

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