Marketing Manager  •  Snapask

April 2019 - Present

sofasoda - online education platform for tech careers

• Led the go-to-market strategy for online courses to drive 20,000+ engagements, 4,000+ leads and 350+ sales through paid advertising, social media, and external partnerships
• Utilized Matomo and Mixpanel to analyze user behavior and marketing campaigns, and efficiently optimize marketing initiatives result in 50% decrease in bounce rate and 10% increase in CVR
• Responsible for creating and maintaining efficient communication with cross-functional teams like the Product and Content team to align initiatives to the company’s goals
• Planned, executed, and optimized paid advertising campaigns to increase brand exposure and sales through Facebook and Google Ads

Snapask App - on demand tutoring app

• Launched a global brand campaign, The Power of Asking, that reached over 280K people across 8 countries in the Greater SEA (Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, etc.)
• Generated consistent traffic to the top of the funnel averaging 42% CTR and 25% CVR
• Designed the experiments to expand and diversify core offerings; Improve the revenue and retention of the app users by 15% through paid content and essay marking service
• Worked with the product team to improve user experience of the Snapask App by redesigning the UI of the homepage and pricing page

Marketing Associate  •  Snapask

Sept 2018 - March 2019

• Created and automated Snapask's global marketing analytics by adopting Supermetrics and Google Data Studio
• Planned, executed, and optimized paid media campaigns to increase >100% brand awareness, website traffic, leads, app registration, and sales
• Implemented A/B testing experiments with audience targeting, creative, and placement to provide data-drive insight on paid advertising and landing page optimization
• Partnered with Instagram KOLs to acquire 30% more new users for the Snapask App