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Media Planning Assistant Manager @DAC_台灣迪艾思股份有限公司2023 ~ Hiện tại
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Account Manager
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Đã có việc làm
・
Sẵn sàng phỏng vấn
Full-time / Không quan tâm đến làm việc từ xa
4-6 năm
National Taiwan University
・
BachelorMarketing Specialist @J&A Car Rental2023 ~ Hiện tại
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副理
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Đã có việc làm
・
Sẵn sàng phỏng vấn
Full-time / Quan tâm đến làm việc từ xa
4-6 năm
Ming Chuan University
・
International Business/Trade/Commerce
Past
Growth & Performance @Hypefast2020 ~ 2024
・
Performance Marketing Manager
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dashboard to ensure correct strategies applied in digital execution level. Led alignment for offline campaign and online digital marketing campaign SEO improvement on website and blog, help to increase Stoqo organic traffic by 30-50% each month ASO improvement on PlayStore, increase apps traffic (organic% each month, and apps install rate 30-40% (overall) each month EducationBina Nusantara University Information System Studied analysis and system creation concept with object oriented approach. Studied multiple programming language and applied ERP (Enterprise Resource Planning) focused to solve business problem. Studied management, problem solving, and critical analysis relat...
Thất nghiệp
・
Sẵn sàng phỏng vấn
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
BINUS University
・
Information System
Product Marketing & Operation Expert, Content Commerce @Alibaba Group2021 ~ Hiện tại
・
Senior Marketing Manager/Marketing Director
Trong vòng một tháng
conversions - Team management Corporate Marketing & Media Expert • Alibaba Group 十月十一月 2021 ✍🏻 Strategic Planner with Multiple Expertise: Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七
Đã có việc làm
・
Sẵn sàng phỏng vấn
Full-time / Quan tâm đến làm việc từ xa
10-15 năm
FuJen Catholic University
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Japanese Language & Culture
Growth Marketing Specialist @Hahow 好學校2023 ~ Hiện tại
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Senior Growth Marketing
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600 additional registrations and over 1.6 million in revenue monthly to the platform. Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts. Managed website marketing banners to maximize platform revenue. Content Marketing Specialist • Hahow DecDec 2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC by 92.31% and reduced CAC by 95.5% through ad optimization. Utilizing SEO, boosted
Đã có việc làm
・
Sẵn sàng phỏng vấn
Full-time / Quan tâm đến làm việc từ xa
4-6 năm
National Central University
・
Finance, GeneralPast
Brand Manager @AUDEMARS PIGUET2018 ~ 2022
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Public Relations Manager
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Thất nghiệp
・
Sẵn sàng phỏng vấn
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
GOOGLE
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Digital Marketing Online Program
Communications Strategist @Nha Nam Publishing and Communications JSC2020 ~ Hiện tại
・
Trong vòng một tháng
of the Hanoi-based marketing events. Managed and engaged with different stakeholders to guarantee mutual understanding and satisfaction. Communications Strategist • The PAN Group Joint Stock Company NovemberJuly 2017 | Hanoi, Vietnam Optimized company's internal communications channels, making it 20% more user-friendly. Streamlined the press release writing process, halving it to 2 instead of 4 hours. Spearheaded monthly CSR campaigns, tripling media coverage frequency from 2 articles/month to 6 articles. Education RMIT University Vietnam Professional Communications •Skills Content Marketing Social Media Planning PR & Events Strategy Planning Languages Vietnamese — Native or Bilingual English — Professional
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・
Bật trạng thái tìm việc
Full-time / Chỉ làm việc từ xa
6-10 năm
RMIT University Vietnam
・
Professional Communications
Senior Account Manager @凱絡媒體服務股份有限公司2019 ~ Hiện tại
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專案經理
Trong vòng một tháng
Cup, etc.) › Project-Clients: Porsche, Far East Biotechnology, Lin Trading, Win Can Digital Assets › Dentsu Group Sustainability Projects: RISE UP Taiwan Project (as deputy coordinator), Showmei's Invitation to the Never Before (as a core team member), Dentsu Group Creative Committee. 【Achievement】 › In addition to advertising content and media planning, I also assists our key client in business strategies such as brand positioning, market pricing, and sales channel advices to drive a sales performance. One of the brand of Uni-President was upgraded to Mega Brand during my service period. › As a core team member and
Đã có việc làm
・
Bật trạng thái tìm việc
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
Fu Jen Catholic University
・
廣告傳播學系
Associate Marketing Manager @Acer Inc.2023 ~ Hiện tại
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Business Intelligence, Data Analyst, Strategy Planning
Trong vòng một tháng
from metrics alignment, data requests, and project management Manager • iProspect AprilDecember 2021 Defined go-to-market strategies for Taiwanese global brands with media centralization, optimizing digital media and driving business growth for Taiwanese global brands by the cross-marketing framework. Led a team of 9+ members from programmatic media planning to buying, ensuring the execution aligned with clients' objectives and delivering measurable results. Developed execution media annual reviews, case studies, and performance drivers to accelerate client business momentum. Established strong partnerships with diverse media partners, leveraging resources and optimization tactics to drive results for international clients
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Bật trạng thái tìm việc
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
Tamkang University (淡江大學)
・
國際企業學系
資深成長行銷經理 Senior Growth Marketing Manager @Hahow 好學校2023 ~ Hiện tại
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Growth marketing Manager、Growth Manager
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陳昱韶 Steven Chen Digital Optimization Manager 擁有四年的品牌成長行銷與數位廣告顧問經驗，以及兩年的團隊管理經驗，擅長協助品牌與中小企業進行數位媒體策略規劃、網站分析與營收及使用者成長，曾榮獲 Google 菁英合作夥伴大獎前三強，服務過的合作夥伴橫跨垂直
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Bật trạng thái tìm việc
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
淡江大學 Tamkang University
・
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Nicole Chiu
[email protected] • 0912-842-411 •
Department of Public Relations and Advertising, Shih Hsin University
MEC / Zenith / OMD / Mindshare / PHD
6 years offline and online marketing and cosmetics, luxury industry experience, especially specialize in media planning, E-commerce operating, data analysis and marketing observations.
Skills
Digital Marketing
- Media Platform: Youtube/Facebook/SEM/Content Media/ Performance Advertising executive experience
- Tools: Q search/ Social Tool/ Comscore/ Wizz Search/XPRN/ Arianna/ Clear Decision
Project Management
- Market trend observation and competitors' review
- Proposing media plan
- Media Executive
- Monitor performance and do adjustment
- Providing Media post-buy report
Working Experience
PHD| LMM, Associate Planning Manager, May 2022 ~ Present
PHD is global media and marketing communications agency. We use the power of imagination to deliver disproportionate growth for brands.
- Client: CHANEL Fragrance and Beauty
- Key Responsibility:
- Strategy media planning and execute
- Develop media strategy that support to business objective and achieve the best media performance.
- Work closely with local client, regional team, global team and vendor to have a fluency communication and launch campaign successfully.
Mindshare| L'atelier, Supervisor, Media Planning, Dec 2020 ~ Apr 2022
Mindshare is a global media agency network of 10,000 people across 86 countries united by our desire to drive good growth for our clients.
- Client: Louis Vuitton/ Guerlain/ Bulgari/ Make up For Ever
- Key Responsibility:
- Implement the brand media strategy with all relevant media participants.
- Build close relationship with media partnar and have strong negotitation power to gain the best practice.
- Managing campaign and E-commerce by using Google Anlysis to optimize media performance.
OMD Media Agency, Supervisor, Integrated Communication, May 2020 ~ Nov 2020
OMD Media Agency is part of Omnicom Media Group, mainly provide the professional integrated media plan and market strategy analysis.
- Client: IKEA/ DTAT FUSO/ Meiji
- Job Description: Help client to plan proper media plan to achieve their business goals.
Zenith Media, Executive, Integrated Communication, Aug 2017 ~ May 2020
Zenith Media Agency is part of Publicis Media Company, helping clients to create the best ROI performance and solve problems.
- Client: Estée Lauder all pillar（Skincare/ Foundation/ Lip/ Premium）
- Job Description: Analysis market trends and make a media proposal to help brand team achieving their business goals.
- Performance
- Plan and executive ANR Campaign on E-Commerce, ROAS 18, and successful sold out within one hour.
- Through Estée Lauder IG launch, it gain 20K fans in two weeks, and during first month, it only costs around $47 per fan for Estée Lauder against the higher $52 in beauty market.
- We did a research to help client figure out the behavior of premium customers in digital market, successfully achieve a reduction of 40%
MEC, Intern, Apr. 2016 ~ Aug. 2017
MEC is part of GropM Company. One of the best media agency in Taiwan.
- Observed competitors’ strategy and market trends
- Case study - lifestyle, cosmetics industry and popular terms, KOLs etc.
- Weekly and monthly report monitor media performance
Nicole Chiu
[email protected] • 0912-842-411 •
Department of Public Relations and Advertising, Shih Hsin University
MEC / Zenith / OMD / Mindshare / PHD
6 years offline and online marketing and cosmetics, luxury industry experience, especially specialize in media planning, E-commerce operating, data analysis and marketing observations.
Skills
Digital Marketing
- Media Platform: Youtube/Facebook/SEM/Content Media/ Performance Advertising executive experience
- Tools: Q search/ Social Tool/ Comscore/ Wizz Search/XPRN/ Arianna/ Clear Decision
Project Management
- Market trend observation and competitors' review
- Proposing media plan
- Media Executive
- Monitor performance and do adjustment
- Providing Media post-buy report
Working Experience
PHD| LMM, Associate Planning Manager, May 2022 ~ Present
PHD is global media and marketing communications agency. We use the power of imagination to deliver disproportionate growth for brands.
- Client: CHANEL Fragrance and Beauty
- Key Responsibility:
- Strategy media planning and execute
- Develop media strategy that support to business objective and achieve the best media performance.
- Work closely with local client, regional team, global team and vendor to have a fluency communication and launch campaign successfully.
Mindshare| L'atelier, Supervisor, Media Planning, Dec 2020 ~ Apr 2022
Mindshare is a global media agency network of 10,000 people across 86 countries united by our desire to drive good growth for our clients.
- Client: Louis Vuitton/ Guerlain/ Bulgari/ Make up For Ever
- Key Responsibility:
- Implement the brand media strategy with all relevant media participants.
- Build close relationship with media partnar and have strong negotitation power to gain the best practice.
- Managing campaign and E-commerce by using Google Anlysis to optimize media performance.
OMD Media Agency, Supervisor, Integrated Communication, May 2020 ~ Nov 2020
OMD Media Agency is part of Omnicom Media Group, mainly provide the professional integrated media plan and market strategy analysis.
- Client: IKEA/ DTAT FUSO/ Meiji
- Job Description: Help client to plan proper media plan to achieve their business goals.
Zenith Media, Executive, Integrated Communication, Aug 2017 ~ May 2020
Zenith Media Agency is part of Publicis Media Company, helping clients to create the best ROI performance and solve problems.
- Client: Estée Lauder all pillar（Skincare/ Foundation/ Lip/ Premium）
- Job Description: Analysis market trends and make a media proposal to help brand team achieving their business goals.
- Performance
- Plan and executive ANR Campaign on E-Commerce, ROAS 18, and successful sold out within one hour.
- Through Estée Lauder IG launch, it gain 20K fans in two weeks, and during first month, it only costs around $47 per fan for Estée Lauder against the higher $52 in beauty market.
- We did a research to help client figure out the behavior of premium customers in digital market, successfully achieve a reduction of 40%
MEC, Intern, Apr. 2016 ~ Aug. 2017
MEC is part of GropM Company. One of the best media agency in Taiwan.
- Observed competitors’ strategy and market trends
- Case study - lifestyle, cosmetics industry and popular terms, KOLs etc.
- Weekly and monthly report monitor media performance