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Definition of Reputation Credits
Chanon/卡儂
Digital & Integrate marketing
Taipei, Taiwan
Possesses over 10 years+ digital marketing experience. Help company establish the digital strategy including membership management, advertising and social media operating. Familiar with e-commerce, retail industry and media agency.
Also have experience in building and managing a digital department. From hiring to training, help team members achieve the company's goals.
Skills
Digital marketing
- Familiar with different social media platforms and digital channels help company build brand awareness
Membership marketing
- Analyze company's active or inactive users and set up the responding marketing strategy
Also good at
- Cross-functional communication
- proposal presentation
- Motivate team members
Working experiences
Shopping marketing • LINE Taiwan Limited
十二月 2021 - Present
● Shopping campaign planning - including digital ad strategy, KOL cooperation, live-stream...etc. to enhance the traffic, revenue and brand awareness.
● Key account management - helping different key accounts to achieve their monthly goal by building marketing strategies and proposing monthly campaigns basic on the data performance.
● Data analysis - analyzing LINE Shopping monthly performance includes user behaviors, traffic trend, website/APP traffic or revenue.
Integrate marketing manager • Global Mall
十二月 2020 - 九月 2021
● Integrate marketing strategy - synergizing 7 different department stores' marketing plans to maintain group company's brand consistency
● Social media management - cooperating with agency arrange different posting strategies to attract more online members and offline customers
● Build Company's E-commerce business model - working with cross functions to build an EC website and drive 1M revenue a month in the first month.
Social media supervisor • KuoBrothers
十二月 2017 - 十二月 2020
● Establish social media department - helping company sets social media strategies including posts and live-stream arrangements, FB fanpages' engagements and social media revenue.
● Partnership alliance - cooperating with companies in different industries to enlarge the brand reach and awareness to attract more members and revenue.
● Offline events and outdoor advertising - arranging the event theme during the special holiday or shopping campaigns to enhance the brand exposure.
Senior marketing specialist • Shopee
三月 2016 - 十一月 2017
● Social media executing - making FB posts, engaging with fans, being a host of the FB live stream
● Social listening - analyzing and understanding what customers need or wants through different digital channels and marking the responding campaigns.
Education
2008 - 2012
National Taiwan Normal University
Department of Electrical Engineering
Speaker experience
Mentor of the 104 project
Cooperate with 104 in TW. Lead a group of young college students help them develop the digital marketing skills.
College speaker
Sharing the digital trends and social media management tips through different colleges in TW.
Chanon/卡儂
Digital & Integrate marketing
Taipei, Taiwan
Possesses over 10 years+ digital marketing experience. Help company establish the digital strategy including membership management, advertising and social media operating. Familiar with e-commerce, retail industry and media agency.
Also have experience in building and managing a digital department. From hiring to training, help team members achieve the company's goals.
Skills
Digital marketing
- Familiar with different social media platforms and digital channels help company build brand awareness
Membership marketing
- Analyze company's active or inactive users and set up the responding marketing strategy
Also good at
- Cross-functional communication
- proposal presentation
- Motivate team members
Working experiences
Shopping marketing • LINE Taiwan Limited
十二月 2021 - Present
● Shopping campaign planning - including digital ad strategy, KOL cooperation, live-stream...etc. to enhance the traffic, revenue and brand awareness.
● Key account management - helping different key accounts to achieve their monthly goal by building marketing strategies and proposing monthly campaigns basic on the data performance.
● Data analysis - analyzing LINE Shopping monthly performance includes user behaviors, traffic trend, website/APP traffic or revenue.
Integrate marketing manager • Global Mall
十二月 2020 - 九月 2021
● Integrate marketing strategy - synergizing 7 different department stores' marketing plans to maintain group company's brand consistency
● Social media management - cooperating with agency arrange different posting strategies to attract more online members and offline customers
● Build Company's E-commerce business model - working with cross functions to build an EC website and drive 1M revenue a month in the first month.
Social media supervisor • KuoBrothers
十二月 2017 - 十二月 2020
● Establish social media department - helping company sets social media strategies including posts and live-stream arrangements, FB fanpages' engagements and social media revenue.
● Partnership alliance - cooperating with companies in different industries to enlarge the brand reach and awareness to attract more members and revenue.
● Offline events and outdoor advertising - arranging the event theme during the special holiday or shopping campaigns to enhance the brand exposure.
Senior marketing specialist • Shopee
三月 2016 - 十一月 2017
● Social media executing - making FB posts, engaging with fans, being a host of the FB live stream
● Social listening - analyzing and understanding what customers need or wants through different digital channels and marking the responding campaigns.
Education
2008 - 2012
National Taiwan Normal University
Department of Electrical Engineering
Speaker experience
Mentor of the 104 project
Cooperate with 104 in TW. Lead a group of young college students help them develop the digital marketing skills.
College speaker
Sharing the digital trends and social media management tips through different colleges in TW.